A data profile of the people who buy, follow and care about Telegram in Brazil — modelled from more than twelve digital signal sources. Telegram has an estimated audience of 10,132,224 people in Brazil.
The average Telegram fan in Brazil is 43.6 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Online chat, Betfair, FIFA World Cup, with strongest over-indexing on Online chat (5.32× the country average).
Demographically, the Telegram audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Telegram fan in Brazil is more male, around 43.6 years old, with strong Risk Appetite tendencies and a notable affinity for Online chat.
The key figures that characterise the Telegram profile in Brazil.
43.2% are female, 56.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 43.6 |
| Estimated audience size | 10,132,224 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Telegram audience comes from Brazil.
| Country | Share |
|---|---|
| China | 21.6% |
| Brazil | 4.4% |
| Italy | 3.4% |
Where the Telegram audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~300K | 1.26× | |
| 02 | Goiás | ~500K | 1.19× | |
| 03 | Ceará | ~500K | 1.17× | |
| 04 | Paraíba | ~200K | 1.14× | |
| 05 | Pernambuco | ~500K | 1.13× | |
| 06 | Alagoas | ~200K | 1.13× | |
| 07 | Piauí | ~200K | 1.11× | |
| 08 | Sergipe | ~100K | 1.11× | |
| 09 | Rondônia | ~90K | 1.10× | |
| 10 | Rio Grande do Norte | ~200K | 1.09× | |
| 11 | Tocantins | ~70K | 1.07× | |
| 12 | Roraima | ~30K | 1.07× | |
| 13 | Federal District | ~200K | 1.01× | |
| 14 | Pará | ~300K | 0.99× | |
| 15 | Bahia | ~700K | 0.98× | |
| 16 | Amazonas | ~200K | 0.98× | |
| 17 | Amapá | ~40K | 0.98× | |
| 18 | Acre | ~30K | 0.97× | |
| 19 | Minas Gerais | ~1M | 0.93× | |
| 20 | Mato Grosso | ~200K | 0.93× | |
| 21 | Espírito Santo | ~200K | 0.92× | |
| 22 | Mato Grosso do Sul | ~100K | 0.92× | |
| 23 | Rio de Janeiro | ~800K | 0.80× | |
| 24 | Santa Catarina | ~400K | 0.78× | |
| 25 | Paraná | ~500K | 0.77× | |
| 26 | Rio Grande do Sul | ~500K | 0.77× | |
| 27 | São Paulo | ~2M | 0.72× |
The strongest cross-interests of the Telegram audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online chat | Technology & Electronics | 5.32× | ||
| 02 | Bet365 | Games | 4.07× | ||
| 03 | Internet forum | Technology & Electronics | 3.54× | ||
| 04 | Betfair | Games | 3.34× | ||
| 05 | Sports betting | Games | 3.32× | ||
| 06 | Online gambling | Games | 3.20× | ||
| 07 | Serie B | Sports | 2.09× | ||
| 08 | Enel | Home & Garden | 1.87× | ||
| 09 | Cristiano Ronaldo | Sports | 1.75× | ||
| 10 | Sport Club do Recife | Sports | 1.73× | ||
| 11 | Hotmart | Shopping | 1.71× | ||
| 12 | UEFA Champions League | Sports | 1.70× | ||
| 13 | Copa do Brasil | Sports | 1.67× | ||
| 14 | Content marketing | Business & Career | 1.65× | ||
| 15 | Instant messaging | Internet & Social Media | 1.64× | ||
| 16 | Voice over IP | Technology & Electronics | 1.63× | ||
| 17 | FIFA World Cup | Sports | 1.60× | ||
| 18 | Serie A | Sports | 1.57× | ||
| 19 | Esporte Clube Vitória | Sports | 1.56× | ||
| 20 | Affiliate marketing | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.54× | |
| Need for Security | CONSERVATISM | 1.39× | |
| Spirituality | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.96× | |
| Design Affinity | PREMIUM | 0.99× | |
| Creativity | OPEN | 1.07× |
Telegram has an estimated audience of 10,132,224 people in Brazil, concentrated in São Paulo and Minas Gerais.
43.2% of Telegram fans are female, 56.8% are male, with an average age of 43.6 years.
Telegram fans show strongest brand affinity for Online chat (5.32×), Betfair (3.34×), and FIFA World Cup (1.6×) over the country average.
Telegram fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Telegram itself, the audience over-indexes on Betfair (3.34×), FIFA World Cup (1.6×), UEFA Champions League (1.7×), and Instant messaging (1.64×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Telegram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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