Telegram Audience in Brazil
Telegram has an estimated audience of 10,132,224 people in Brazil. 43.2% are female, 56.8% are male, average age 43.6. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Real Betis, Manchester City F.C., Sunderland A.F.C., Bundesliga, Fulham F.C..
The average Telegram fan in Brazil is 43.6 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Real Betis, Manchester City F.C., Sunderland A.F.C., with strongest over-indexing on Real Betis (12.58× the country average). Demographically, the Telegram audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Communication
Demographics of Telegram fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 43.6 |
| Estimated audience size | 10,132,224 |
Audience persona
The typical Telegram fan in Brazil is more male, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Real Betis.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 1,903,113 | 0.72× |
| Minas Gerais | 978,879 | 0.93× |
| Rio de Janeiro | 761,562 | 0.8× |
| Bahia | 651,728 | 0.97× |
| Pernambuco | 523,292 | 1.13× |
| Ceará | 517,765 | 1.17× |
| Paraná | 474,951 | 0.77× |
| Rio Grande do Sul | 461,021 | 0.77× |
| Goiás | 459,629 | 1.19× |
| Santa Catarina | 361,160 | 0.78× |
| Pará | 325,850 | 0.99× |
| Maranhão | 318,624 | 1.26× |
| Paraíba | 232,650 | 1.14× |
| Espírito Santo | 193,549 | 0.92× |
| Rio Grande do Norte | 183,925 | 1.09× |
| Mato Grosso | 175,835 | 0.93× |
| Amazonas | 172,174 | 0.98× |
| Federal District | 169,723 | 1.01× |
| Alagoas | 167,008 | 1.13× |
| Piauí | 156,536 | 1.11× |
| Mato Grosso do Sul | 136,355 | 0.92× |
| Sergipe | 116,880 | 1.11× |
| Rondônia | 93,090 | 1.1× |
| Tocantins | 71,640 | 1.07× |
| Amapá | 35,258 | 0.98× |
| Acre | 34,224 | 0.97× |
| Roraima | 30,769 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Betis | 12.58× | Sports |
| Manchester City F.C. | 4.79× | Sports |
| Sunderland A.F.C. | 20× | Sports |
| Bundesliga | 6.43× | Sports |
| Fulham F.C. | 20× | Sports |
| Roberto Firmino | 20× | Sports |
| Leicester City F.C. | 20× | Sports |
| Robert Lewandowski | 19.09× | Sports |
| Fortaleza Esporte Clube | 3.02× | Sports |
| Serie A | 3.45× | Sports |
| Toni Kroos | 20× | Sports |
| Mohamed Salah | 16.95× | Sports |
| Arsenal F.C. | 5.59× | Sports |
| Real Madrid C.F. | 1.78× | Sports |
| Premier League | 3.3× | Sports |
| Badminton | 11.49× | Sports |
| S.S.C. Napoli | 9.62× | Sports |
| Paris Saint-Germain | 2.54× | Sports |
| Karim Benzema | 20× | Sports |
| Santos FC | 1.51× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.72 |
| Social Media Usage | JOY | 1.6 |
| Early Adopter Mentality | POWER | 1.59 |
| Risk Appetite | THRILL | 1.51 |
| Convenience Orientation | PREMIUM | 1.47 |
| Sustainability | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 22.3% |
| Brazil | 4.6% |
| Italy | 3.5% |
See Telegram audiences in other countries
More Communication audiences in Brazil
Frequently asked questions
How many fans does Telegram have in Brazil?
Telegram has an estimated audience of 10,132,224 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Telegram fans?
43.2% of Telegram fans are female, 56.8% are male, with an average age of 43.6 years.
Which brands do Telegram fans like most?
Telegram fans show strongest brand affinity for Real Betis (12.58×), Manchester City F.C. (4.79×), and Sunderland A.F.C. (20×) over the country average.
Where do Telegram fans live in Brazil?
Telegram fans in Brazil are most concentrated in São Paulo (reach 1,903,113), Minas Gerais (reach 978,879), and Rio de Janeiro (reach 761,562). These three regions account for the largest share of the active audience.
What other brands do Telegram fans also like?
Beyond Telegram itself, the audience over-indexes on Manchester City F.C. (4.79×), Sunderland A.F.C. (20×), Bundesliga (6.43×), and Fulham F.C. (20×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Telegram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.