Content marketing Audience in Brazil
Content marketing has an estimated audience of 10,579,113 people in Brazil. 65.7% are female, 34.3% are male, average age 38.9. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average Content marketing fan in Brazil is 38.9 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Demographically, the Content marketing audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
Category: Business & Career · Type: Topic
Demographics of Content marketing fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 38.9 |
| Estimated audience size | 10,579,113 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,659,298 | 0.97× |
| Minas Gerais | 884,538 | 0.81× |
| Rio de Janeiro | 781,557 | 0.79× |
| Rio Grande do Sul | 654,775 | 1.05× |
| Paraná | 527,000 | 0.82× |
| Bahia | 480,773 | 0.69× |
| Pernambuco | 410,654 | 0.85× |
| Santa Catarina | 348,692 | 0.72× |
| Ceará | 233,450 | 0.5× |
| Goiás | 231,911 | 0.57× |
| Pará | 220,762 | 0.64× |
| Maranhão | 189,686 | 0.72× |
| Espírito Santo | 185,261 | 0.84× |
| Alagoas | 179,948 | 1.17× |
| Paraíba | 179,611 | 0.84× |
| Rio Grande do Norte | 164,572 | 0.93× |
| Piauí | 163,978 | 1.12× |
| Sergipe | 157,507 | 1.43× |
| Amazonas | 156,742 | 0.85× |
| Mato Grosso | 154,084 | 0.78× |
| Mato Grosso do Sul | 144,989 | 0.94× |
| Federal District | 120,775 | 0.68× |
| Rondônia | 115,496 | 1.31× |
| Acre | 80,113 | 2.17× |
| Amapá | 79,947 | 2.13× |
| Tocantins | 67,604 | 0.97× |
| Roraima | 51,340 | 1.72× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.33 |
| Mindfulness | BALANCE | 1.85 |
| Luxury Orientation | PREMIUM | 1.59 |
| Risk Appetite | THRILL | 1.55 |
| Sustainability | BALANCE | 1.54 |
| Design Affinity | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.6% |
| United States | 10.2% |
| Japan | 8.8% |
See Content marketing audiences in other countries
- Content marketing — Germany
- Content marketing — United States
- Content marketing — United Kingdom
- Content marketing — France
- Content marketing — Italy
- Content marketing — Spain
- Content marketing — Japan
- Content marketing — South Korea
- Content marketing — India
- Content marketing — Canada
- Content marketing — Mexico
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Content marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.