Rascasse Audience Intelligence

Content marketing Audience in Brazil

A data profile of the people who buy, follow and care about Content marketing in Brazil — modelled from more than twelve digital signal sources. Content marketing has an estimated audience of 10,579,113 people in Brazil.

#331among Topic in Brazil#74in Business & Career

The average Content marketing fan in Brazil is 38.9 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Content marketing profile in Brazil.

Audience size
10.6M
in Brazil
Gender
65.7%♀
34.3% male
Age
38.9
average years
Country rank
#507
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Content marketing fans

65.7% are female, 34.3% are male, average age 38.9.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Content marketing audience in Brazil
MetricValue
Female65.7%
Male34.3%
Average age38.9
Estimated audience size10,579,113
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Content marketing audience in Brazil
Age bracketShare%
16-1916%
20-2924%
30-3923%
40-4920%
50+18%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Content marketing audience comes from Brazil.

Worldwide audience distribution share by country for Content marketing
CountryShare
Brazil14.6%
United States10.2%
Japan8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Content marketing audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Content marketing fans by region: top regions in Brazil
#RegionReachAffinity×
01Acre~40K1.07×
02Amapá~40K1.06×
03Sergipe~100K1.05×
04Rondônia~90K1.03×
05Roraima~30K1.03×
06Rio Grande do Sul~600K1.02×
07Alagoas~200K1.02×
08Piauí~100K1.01×
09Tocantins~70K1.00×
10Rio Grande do Norte~200K0.99×
11Mato Grosso do Sul~200K0.99×
12Paraíba~200K0.98×
13Amazonas~200K0.98×
14São Paulo~2.5M0.97×
15Pernambuco~500K0.97×
16Maranhão~300K0.97×
17Espírito Santo~200K0.97×
18Mato Grosso~200K0.97×
19Pará~300K0.95×
20Federal District~200K0.95×
21Paraná~600K0.93×
22Goiás~400K0.93×
23Santa Catarina~400K0.92×
24Ceará~400K0.92×
25Minas Gerais~1M0.91×
26Bahia~600K0.91×
27Rio de Janeiro~900K0.90×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Brazil

See Content marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Content marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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