Content marketing Audience in Germany
Content marketing has an estimated audience of 2,111,257 people in Germany. 50.6% are female, 49.4% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Immowelt, Arts and music, Germany, FC Bayern Munich, Entertainment.
The average Content marketing fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Immowelt, Arts and music, Germany, with strongest over-indexing on Immowelt (3.78× the country average). Demographically, the Content marketing audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Content marketing fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 37.5 |
| Estimated audience size | 2,111,257 |
Audience persona
The typical Content marketing fan in Germany is balanced, around 37.5 years old, with strong Career Orientation tendencies and a notable affinity for Immowelt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 543,409 | 1.18× |
| Bayern | 421,721 | 1.24× |
| Baden-Württemberg | 372,463 | 1.29× |
| Niedersachsen | 205,937 | 1× |
| Hessen | 182,285 | 1.13× |
| Berlin | 138,482 | 1.47× |
| Rheinland-Pfalz | 110,122 | 1.04× |
| Sachsen | 95,822 | 0.93× |
| Hamburg | 74,794 | 1.57× |
| Schleswig-Holstein | 65,779 | 0.87× |
| Brandenburg | 45,956 | 0.7× |
| Thüringen | 38,898 | 0.72× |
| Sachsen-Anhalt | 29,514 | 0.54× |
| Mecklenburg-Vorpommern | 22,843 | 0.57× |
| Bremen | 19,752 | 1.09× |
| Saarland | 17,031 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Immowelt | 3.78× | Home & Garden |
| Arts and music | 1.7× | Arts & Culture |
| Germany | 1.69× | Travel & Leisure |
| FC Bayern Munich | 2.01× | Sports |
| Entertainment | 1.58× | Movies & TV |
| Food and drink | 1.55× | Food & Beverages |
| Music | 1.56× | Business & Career |
| Food | 1.58× | Food & Beverages |
| UEFA Champions League | 2.13× | Sports |
| Sports | 1.55× | Sports |
| Movies | 1.6× | Movies & TV |
| Harry Potter | 1.69× | Movies & TV |
| Reading | 1.56× | Literature |
| Rock music | 2.11× | Music & Radio |
| Bundesliga | 1.82× | Sports |
| Vehicles | 1.56× | Cars & Mobility |
| Outdoor recreation | 1.54× | Sports |
| Consumer electronics | 1.51× | Technology & Electronics |
| Marketing strategy | 5.87× | Business & Career |
| Live events | 1.57× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.05 |
| Sustainability | BALANCE | 1.94 |
| Risk Appetite | THRILL | 1.9 |
| Sports Activity | POWER | 1.9 |
| Early Adopter Mentality | POWER | 1.71 |
| Social Media Usage | JOY | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.6% |
| United States | 10.2% |
| Japan | 8.8% |
See Content marketing audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Content marketing have in Germany?
Content marketing has an estimated audience of 2,111,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Content marketing fans?
50.6% of Content marketing fans are female, 49.4% are male, with an average age of 37.5 years.
Which brands do Content marketing fans like most?
Content marketing fans show strongest brand affinity for Immowelt (3.78×), Arts and music (1.7×), and Germany (1.69×) over the country average.
Where do Content marketing fans live in Germany?
Content marketing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 543,409), Bayern (reach 421,721), and Baden-Württemberg (reach 372,463). These three regions account for the largest share of the active audience.
What other brands do Content marketing fans also like?
Beyond Content marketing itself, the audience over-indexes on Arts and music (1.7×), Germany (1.69×), FC Bayern Munich (2.01×), and Entertainment (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Content marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.