Rascasse Audience Intelligence

Content marketing Audience in Germany

A data profile of the people who buy, follow and care about Content marketing in Germany — modelled from more than twelve digital signal sources. Content marketing has an estimated audience of 2,111,257 people in Germany.

#1844among Topic in Germany#310in Business & Career

The average Content marketing fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Immowelt, FC Bayern Munich, Arts and music, with strongest over-indexing on Immowelt (3.78× the country average).

Demographically, the Content marketing audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Sustainability, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Content marketing fan in Germany is balanced, around 37.5 years old, with strong Sustainability tendencies and a notable affinity for Immowelt.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Content marketing profile in Germany.

Audience size
2.1M
in Germany
Gender
50.6%♀
49.4% male
Age
37.5
average years
Country rank
#3172
Topic in Germany
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Content marketing fans

50.6% are female, 49.4% are male, average age 37.5.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Content marketing audience in Germany
MetricValue
Female50.6%
Male49.4%
Average age37.5
Estimated audience size2,111,257
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Content marketing audience in Germany
Age bracketShare%
16-1920%
20-2923%
30-3922%
40-4920%
50+14%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Content marketing audience comes from Germany.

Worldwide audience distribution share by country for Content marketing
CountryShare
Brazil14.6%
United States10.2%
Japan8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Content marketing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Content marketing fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.18×
02Thüringen~60K1.18×
03Berlin~100K1.15×
04Baden-Württemberg~300K1.11×
05Schleswig-Holstein~80K1.08×
06Bremen~20K1.08×
07Hamburg~50K1.05×
08Rheinland-Pfalz~100K1.04×
09Hessen~200K1.02×
10Saarland~30K1.02×
11Bayern~300K0.98×
12Niedersachsen~200K0.97×
13Brandenburg~60K0.91×
14Sachsen-Anhalt~50K0.90×
15Sachsen~90K0.87×
16Mecklenburg-Vorpommern~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Content marketing, Germany
0.81×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Content marketing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Content marketing audience
#·InterestCategoryAffinity×
01Marketing strategyBusiness & Career5.87×
02ImmoweltHome & Garden3.78×
03UEFA Champions LeagueSports2.13×
04Rock musicMusic & Radio2.11×
05FC Bayern MunichSports2.01×
06BundesligaSports1.82×
07Arts and musicArts & Culture1.70×
08GermanyTravel & Leisure1.69×
09Harry PotterMovies & TV1.69×
10Aida (musical)Music & Radio1.69×
11MoviesMovies & TV1.60×
12EntertainmentMovies & TV1.58×
13FoodFood & Beverages1.58×
14MusicBusiness & Career1.56×
15ReadingLiterature1.56×
16VehiclesCars & Mobility1.56×
17Food and drinkFood & Beverages1.55×
18SportsSports1.55×
19Outdoor recreationSports1.54×
20Consumer electronicsTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Content marketing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Content marketing audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.53×
Pet OwnershipJOY1.51×
Design AffinityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Content marketing audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.57×
Family OrientationCONSERVATISM0.65×
Price SensitivityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Content marketing have in Germany?

Content marketing has an estimated audience of 2,111,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Content marketing fans?

50.6% of Content marketing fans are female, 49.4% are male, with an average age of 37.5 years.

03

Which brands do Content marketing fans like most?

Content marketing fans show strongest brand affinity for Immowelt (3.78×), FC Bayern Munich (2.01×), and Arts and music (1.7×) over the country average.

04

Where do Content marketing fans live in Germany?

Content marketing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Content marketing fans also like?

Beyond Content marketing itself, the audience over-indexes on FC Bayern Munich (2.01×), Arts and music (1.7×), Germany (1.69×), and Entertainment (1.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Content marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Content marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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