A data profile of the people who buy, follow and care about Cristiano Ronaldo in Brazil — modelled from more than twelve digital signal sources. Cristiano Ronaldo has an estimated audience of 17,129,174 people in Brazil.
The average Cristiano Ronaldo fan in Brazil is 35.4 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Real Madrid C.F., FIFA World Cup, Neymar, with strongest over-indexing on Real Madrid C.F. (2.67× the country average).
Demographically, the Cristiano Ronaldo audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Family Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Cristiano Ronaldo fan in Brazil is more male, around 35.4 years old, with strong Family Orientation tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Cristiano Ronaldo profile in Brazil.
41.8% are female, 58.2% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 35.4 |
| Estimated audience size | 17,129,174 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Cristiano Ronaldo audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 14.4% |
| United States | 9.7% |
| Mexico | 5.9% |
Where the Cristiano Ronaldo audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~500K | 1.19× | |
| 02 | Piauí | ~300K | 1.16× | |
| 03 | Bahia | ~1.5M | 1.10× | |
| 04 | Alagoas | ~300K | 1.10× | |
| 05 | Sergipe | ~200K | 1.08× | |
| 06 | Paraíba | ~400K | 1.07× | |
| 07 | Pernambuco | ~800K | 1.06× | |
| 08 | Minas Gerais | ~2M | 1.05× | |
| 09 | Ceará | ~800K | 1.05× | |
| 10 | Pará | ~600K | 1.03× | |
| 11 | Rio Grande do Norte | ~300K | 1.03× | |
| 12 | Acre | ~60K | 1.03× | |
| 13 | Amazonas | ~300K | 1.02× | |
| 14 | Roraima | ~50K | 1.02× | |
| 15 | Espírito Santo | ~400K | 1.01× | |
| 16 | Tocantins | ~100K | 0.99× | |
| 17 | Mato Grosso do Sul | ~200K | 0.98× | |
| 18 | Rondônia | ~100K | 0.98× | |
| 19 | Amapá | ~60K | 0.97× | |
| 20 | Rio Grande do Sul | ~1M | 0.94× | |
| 21 | Rio de Janeiro | ~1.5M | 0.93× | |
| 22 | Goiás | ~600K | 0.93× | |
| 23 | São Paulo | ~4M | 0.89× | |
| 24 | Paraná | ~900K | 0.87× | |
| 25 | Santa Catarina | ~700K | 0.86× | |
| 26 | Mato Grosso | ~300K | 0.86× | |
| 27 | Federal District | ~200K | 0.81× |
The strongest cross-interests of the Cristiano Ronaldo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lionel Messi | Sports | 3.11× | ||
| 02 | UEFA Champions League | Sports | 2.87× | ||
| 03 | Real Madrid C.F. | Sports | 2.67× | ||
| 04 | FIFA World Cup | Sports | 2.61× | ||
| 05 | Premier League | Sports | 2.61× | ||
| 06 | Memphis Depay | Sports | 2.55× | ||
| 07 | Juventus F.C. | Sports | 2.49× | ||
| 08 | UEFA Europa League | Sports | 2.44× | ||
| 09 | Neymar | Sports | 2.24× | ||
| 10 | Sportingbet | Sports | 2.24× | ||
| 11 | FC Barcelona | Sports | 2.21× | ||
| 12 | Serie A | Sports | 2.20× | ||
| 13 | Manchester United F.C. | Sports | 2.19× | ||
| 14 | Sofascore | Sports | 1.94× | ||
| 15 | Copa Libertadores | Sports | 1.86× | ||
| 16 | Betfair | Games | 1.81× | ||
| 17 | Copa do Brasil | Sports | 1.76× | ||
| 18 | Seleção Brasileira | Sports | 1.74× | ||
| 19 | Endrick | Sports | 1.71× | ||
| 20 | Paris Saint-Germain | Sports | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.88× | |
| Social Media Usage | JOY | 0.87× | |
| Price Sensitivity | PREMIUM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.55× | |
| Individualism | JOY | 0.58× | |
| Community Orientation | OPEN | 0.61× |
Cristiano Ronaldo has an estimated audience of 17,129,174 people in Brazil, concentrated in São Paulo and Minas Gerais.
41.8% of Cristiano Ronaldo fans are female, 58.2% are male, with an average age of 35.4 years.
Cristiano Ronaldo fans show strongest brand affinity for Real Madrid C.F. (2.67×), FIFA World Cup (2.61×), and Neymar (2.24×) over the country average.
Cristiano Ronaldo fans in Brazil are most concentrated in São Paulo (reach ~4M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Cristiano Ronaldo itself, the audience over-indexes on FIFA World Cup (2.61×), Neymar (2.24×), UEFA Champions League (2.87×), and Seleção Brasileira (1.74×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cristiano Ronaldo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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