Rascasse Audience Intelligence

Cristiano Ronaldo Audience in Brazil

A data profile of the people who buy, follow and care about Cristiano Ronaldo in Brazil — modelled from more than twelve digital signal sources. Cristiano Ronaldo has an estimated audience of 17,129,174 people in Brazil.

The average Cristiano Ronaldo fan in Brazil is 35.4 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Real Madrid C.F., FIFA World Cup, Neymar, with strongest over-indexing on Real Madrid C.F. (2.67× the country average).

Demographically, the Cristiano Ronaldo audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Family Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Cristiano Ronaldo fan in Brazil is more male, around 35.4 years old, with strong Family Orientation tendencies and a notable affinity for Real Madrid C.F..

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cristiano Ronaldo profile in Brazil.

Audience size
17.1M
in Brazil
Gender
41.8%
58.2% male
Age
35.4
average years
Country rank
#207
Person in Brazil
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cristiano Ronaldo fans

41.8% are female, 58.2% are male, average age 35.4.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Cristiano Ronaldo audience in Brazil
MetricValue
Female41.8%
Male58.2%
Average age35.4
Estimated audience size17,129,174
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Cristiano Ronaldo audience in Brazil
Age bracketShare%
16-1927%
20-2925%
30-3920%
40-4915%
50+14%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Cristiano Ronaldo audience comes from Brazil.

Worldwide audience distribution share by country for Cristiano Ronaldo
CountryShare
Brazil14.4%
United States9.7%
Mexico5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cristiano Ronaldo audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Cristiano Ronaldo fans by region: top regions in Brazil
#RegionReachAffinity×
01Maranhão~500K1.19×
02Piauí~300K1.16×
03Bahia~1.5M1.10×
04Alagoas~300K1.10×
05Sergipe~200K1.08×
06Paraíba~400K1.07×
07Pernambuco~800K1.06×
08Minas Gerais~2M1.05×
09Ceará~800K1.05×
10Pará~600K1.03×
11Rio Grande do Norte~300K1.03×
12Acre~60K1.03×
13Amazonas~300K1.02×
14Roraima~50K1.02×
15Espírito Santo~400K1.01×
16Tocantins~100K0.99×
17Mato Grosso do Sul~200K0.98×
18Rondônia~100K0.98×
19Amapá~60K0.97×
20Rio Grande do Sul~1M0.94×
21Rio de Janeiro~1.5M0.93×
22Goiás~600K0.93×
23São Paulo~4M0.89×
24Paraná~900K0.87×
25Santa Catarina~700K0.86×
26Mato Grosso~300K0.86×
27Federal District~200K0.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cristiano Ronaldo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cristiano Ronaldo audience
#·InterestCategoryAffinity×
01Lionel MessiSports3.11×
02UEFA Champions LeagueSports2.87×
03Real Madrid C.F.Sports2.67×
04FIFA World CupSports2.61×
05Premier LeagueSports2.61×
06Memphis DepaySports2.55×
07Juventus F.C.Sports2.49×
08UEFA Europa LeagueSports2.44×
09NeymarSports2.24×
10SportingbetSports2.24×
11FC BarcelonaSports2.21×
12Serie ASports2.20×
13Manchester United F.C.Sports2.19×
14SofascoreSports1.94×
15Copa LibertadoresSports1.86×
16BetfairGames1.81×
17Copa do BrasilSports1.76×
18Seleção BrasileiraSports1.74×
19EndrickSports1.71×
20Paris Saint-GermainSports1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cristiano Ronaldo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Cristiano Ronaldo audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.88×
Social Media UsageJOY0.87×
Price SensitivityPREMIUM0.86×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Cristiano Ronaldo audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
IndividualismJOY0.58×
Community OrientationOPEN0.61×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Cristiano Ronaldo have in Brazil?

Cristiano Ronaldo has an estimated audience of 17,129,174 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Cristiano Ronaldo fans?

41.8% of Cristiano Ronaldo fans are female, 58.2% are male, with an average age of 35.4 years.

03

Which brands do Cristiano Ronaldo fans like most?

Cristiano Ronaldo fans show strongest brand affinity for Real Madrid C.F. (2.67×), FIFA World Cup (2.61×), and Neymar (2.24×) over the country average.

04

Where do Cristiano Ronaldo fans live in Brazil?

Cristiano Ronaldo fans in Brazil are most concentrated in São Paulo (reach ~4M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Cristiano Ronaldo fans also like?

Beyond Cristiano Ronaldo itself, the audience over-indexes on FIFA World Cup (2.61×), Neymar (2.24×), UEFA Champions League (2.87×), and Seleção Brasileira (1.74×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Cristiano Ronaldo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →