Telegram Audience in Mexico
Telegram has an estimated audience of 4,334,164 people in Mexico. 38.5% are female, 61.5% are male, average age 32.2. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: MSN, Sharon Stone, Mobile payment, Tessa Thompson, Mark Ruffalo.
The average Telegram fan in Mexico is 32.2 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include MSN, Sharon Stone, Mobile payment, with strongest over-indexing on MSN (5.83× the country average). Demographically, the Telegram audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Communication
Demographics of Telegram fans
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 32.2 |
| Estimated audience size | 4,334,164 |
Audience persona
The typical Telegram fan in Mexico is more male, around 32.2 years old, with strong Design Affinity tendencies and a notable affinity for MSN.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 685,302 | 1.15× |
| Distrito Federal | 621,742 | 1.09× |
| Jalisco | 370,211 | 1.16× |
| Nuevo Leon | 269,372 | 1.04× |
| Veracruz (state) | 267,412 | 1.05× |
| Puebla | 251,785 | 1.09× |
| Guanajuato | 244,178 | 1.19× |
| Baja California | 210,364 | 1.17× |
| Michoacan de Ocampo | 149,579 | 1× |
| Chihuahua | 144,887 | 0.97× |
| Chiapas | 133,226 | 1.02× |
| Coahuila de Zaragoza | 130,993 | 1.01× |
| Hidalgo | 108,934 | 1.04× |
| Oaxaca | 104,585 | 0.87× |
| Guerrero | 103,822 | 0.94× |
| Yucatan | 103,723 | 1.15× |
| Sinaloa | 99,965 | 0.87× |
| Morelos | 78,683 | 1.05× |
| Durango | 56,155 | 0.94× |
| Zacatecas | 46,347 | 0.84× |
| Aguascalientes | 45,499 | 0.83× |
| Tlaxcala | 44,932 | 0.9× |
| Nayarit | 35,571 | 0.85× |
| Campeche | 35,209 | 1.07× |
| Baja California Sur | 28,911 | 0.84× |
| Colima | 24,646 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 5.83× | News |
| Sharon Stone | 20× | Movies & TV |
| Mobile payment | 7.92× | Business & Career |
| Tessa Thompson | 20× | Movies & TV |
| Mark Ruffalo | 12.63× | Movies & TV |
| Paul Bettany | 20× | Movies & TV |
| Google Earth | 8.23× | Internet & Social Media |
| Puma | 2.81× | Fashion & Accessoires |
| Jon Favreau | 20× | Movies & TV |
| Taika Waititi | 20× | Movies & TV |
| Pedro Pascal | 3.02× | Movies & TV |
| Bradley Cooper | 5.85× | Movies & TV |
| Anti-aging cream | 3.4× | Beauty & Wellness |
| George Clooney | 7.18× | Movies & TV |
| Bottega Veneta | 8.68× | Fashion & Accessoires |
| ASAP Rocky | 9.2× | Music & Radio |
| Bruce Willis | 3.19× | Movies & TV |
| Drop shipping | 5.41× | Shopping |
| Stone Island | 20× | Fashion & Accessoires |
| BB cream | 6.62× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.62 |
| Luxury Orientation | PREMIUM | 2.51 |
| Family Orientation | CONSERVATISM | 2.4 |
| Quality Awareness | PREMIUM | 2.18 |
| Price Sensitivity | PREMIUM | 2 |
| Risk Appetite | THRILL | 1.99 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 22.3% |
| Brazil | 4.6% |
| Italy | 3.5% |
See Telegram audiences in other countries
More Communication audiences in Mexico
Frequently asked questions
How many fans does Telegram have in Mexico?
Telegram has an estimated audience of 4,334,164 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Telegram fans?
38.5% of Telegram fans are female, 61.5% are male, with an average age of 32.2 years.
Which brands do Telegram fans like most?
Telegram fans show strongest brand affinity for MSN (5.83×), Sharon Stone (20×), and Mobile payment (7.92×) over the country average.
Where do Telegram fans live in Mexico?
Telegram fans in Mexico are most concentrated in State of Mexico (reach 685,302), Distrito Federal (reach 621,742), and Jalisco (reach 370,211). These three regions account for the largest share of the active audience.
What other brands do Telegram fans also like?
Beyond Telegram itself, the audience over-indexes on Sharon Stone (20×), Mobile payment (7.92×), Tessa Thompson (20×), and Mark Ruffalo (12.63×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Telegram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.