A data profile of the people who buy, follow and care about Telegram in Mexico — modelled from more than twelve digital signal sources. Telegram has an estimated audience of 4,617,874 people in Mexico.
The average Telegram fan in Mexico is 32.2 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include MSN, United Parcel Service, Google Earth, with strongest over-indexing on MSN (6.25× the country average).
Demographically, the Telegram audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Telegram fan in Mexico is more male, around 32.2 years old, with strong Risk Appetite tendencies and a notable affinity for MSN.
The key figures that characterise the Telegram profile in Mexico.
38.5% are female, 61.5% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 32.2 |
| Estimated audience size | 4,617,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 8% |
Where the Telegram audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Guanajuato | ~200K | 1.19× | |
| 02 | Baja California | ~200K | 1.17× | |
| 03 | Jalisco | ~400K | 1.16× | |
| 04 | State of Mexico | ~700K | 1.15× | |
| 05 | Yucatan | ~100K | 1.15× | |
| 06 | Distrito Federal | ~600K | 1.09× | |
| 07 | Puebla | ~300K | 1.09× | |
| 08 | Campeche | ~40K | 1.07× | |
| 09 | Veracruz (state) | ~300K | 1.05× | |
| 10 | Morelos | ~80K | 1.05× | |
| 11 | Nuevo Leon | ~300K | 1.04× | |
| 12 | Hidalgo | ~100K | 1.04× | |
| 13 | Chiapas | ~100K | 1.02× | |
| 14 | Coahuila de Zaragoza | ~100K | 1.01× | |
| 15 | Michoacan de Ocampo | ~100K | 1.00× | |
| 16 | Chihuahua | ~100K | 0.97× | |
| 17 | Guerrero | ~100K | 0.94× | |
| 18 | Durango | ~60K | 0.94× | |
| 19 | Tlaxcala | ~40K | 0.90× | |
| 20 | Colima | ~20K | 0.89× | |
| 21 | Oaxaca | ~100K | 0.87× | |
| 22 | Sinaloa | ~100K | 0.87× | |
| 23 | Nayarit | ~40K | 0.85× | |
| 24 | Zacatecas | ~50K | 0.84× | |
| 25 | Baja California Sur | ~30K | 0.84× | |
| 26 | Aguascalientes | ~50K | 0.83× |
The strongest cross-interests of the Telegram audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kik Messenger | Internet & Social Media | 32.45× | ||
| 02 | Mark Ruffalo | Movies & TV | 11.06× | ||
| 03 | Google Earth | Internet & Social Media | 8.54× | ||
| 04 | United Parcel Service | Business & Career | 7.88× | ||
| 05 | MSN | News | 6.25× | ||
| 06 | Colgate University | Business & Career | 4.78× | ||
| 07 | Mark Zuckerberg | Business & Career | 4.33× | ||
| 08 | PubMed | Internet & Social Media | 3.51× | ||
| 09 | Bill Gates | Business & Career | 2.73× | ||
| 10 | Online chat | Technology & Electronics | 2.49× | ||
| 11 | Google Images | Internet & Social Media | 2.22× | ||
| 12 | Internet forum | Technology & Electronics | 2.00× | ||
| 13 | Nissan Sentra | Cars & Mobility | 1.81× | ||
| 14 | Sport Club Internacional | Sports | 1.79× | ||
| 15 | Google Chrome | Internet & Social Media | 1.68× | ||
| 16 | Movistar+ | Movies & TV | 1.66× | ||
| 17 | Nissan Versa | Cars & Mobility | 1.61× | ||
| 18 | Uber | Cars & Mobility | 1.59× | ||
| 19 | Dakota Johnson | Movies & TV | 1.55× | ||
| 20 | Google Maps | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.37× | |
| Career Orientation | POWER | 1.22× | |
| Patriotism | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.96× | |
| Pet Ownership | JOY | 0.99× | |
| Early Adopter Mentality | POWER | 1.02× |
Telegram has an estimated audience of 4,617,874 people in Mexico, concentrated in State of Mexico and Distrito Federal.
38.5% of Telegram fans are female, 61.5% are male, with an average age of 32.2 years.
Telegram fans show strongest brand affinity for MSN (6.25×), United Parcel Service (7.88×), and Google Earth (8.54×) over the country average.
Telegram fans in Mexico are most concentrated in State of Mexico (reach ~700K), Distrito Federal (reach ~600K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Telegram itself, the audience over-indexes on United Parcel Service (7.88×), Google Earth (8.54×), Mark Ruffalo (11.06×), and Colgate University (4.78×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Telegram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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