Google Maps Audience in Mexico
Google Maps has an estimated audience of 6,443,274 people in Mexico. 54.0% are female, 46.0% are male, average age 36.2. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: World Wide Web, Aerial photography, Waze, Google Chrome, Zoom!.
The average Google Maps fan in Mexico is 36.2 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include World Wide Web, Aerial photography, Waze, with strongest over-indexing on World Wide Web (1.52× the country average). Demographically, the Google Maps audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Google Maps fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 36.2 |
| Estimated audience size | 6,443,274 |
Audience persona
The typical Google Maps fan in Mexico is balanced, around 36.2 years old, with strong Travelling tendencies and a notable affinity for World Wide Web.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,431,706 | 1.62× |
| Distrito Federal | 948,273 | 1.12× |
| Jalisco | 713,210 | 1.5× |
| Nuevo Leon | 655,338 | 1.7× |
| Guanajuato | 377,593 | 1.24× |
| Veracruz (state) | 344,479 | 0.91× |
| Baja California | 341,735 | 1.28× |
| Puebla | 316,880 | 0.93× |
| Chihuahua | 247,352 | 1.11× |
| Coahuila de Zaragoza | 202,650 | 1.05× |
| Michoacan de Ocampo | 174,325 | 0.78× |
| Chiapas | 155,874 | 0.81× |
| Yucatan | 152,582 | 1.14× |
| Oaxaca | 130,253 | 0.73× |
| Sinaloa | 127,900 | 0.75× |
| Guerrero | 111,587 | 0.68× |
| Hidalgo | 107,256 | 0.69× |
| Aguascalientes | 99,469 | 1.22× |
| Morelos | 95,525 | 0.86× |
| Durango | 79,164 | 0.89× |
| Nayarit | 62,282 | 1× |
| Zacatecas | 53,288 | 0.65× |
| Baja California Sur | 51,777 | 1.01× |
| Tlaxcala | 47,362 | 0.64× |
| Colima | 38,931 | 0.94× |
| Campeche | 38,521 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| World Wide Web | 1.52× | Internet & Social Media |
| Aerial photography | 4.74× | Technology & Electronics |
| Waze | 4.09× | Internet & Social Media |
| Google Chrome | 3.62× | Internet & Social Media |
| Zoom! | 2.09× | Business & Career |
| MSN | 1.56× | News |
| Television station | 1.64× | Movies & TV |
| Spa, Belgium | 1.73× | Travel & Leisure |
| Causeway Bay | 1.58× | Travel & Leisure |
| Satellite television | 1.54× | Technology & Electronics |
| Apple Maps | 6.42× | Internet & Social Media |
| Google Images | 3.16× | Internet & Social Media |
| Uber | 1.52× | Cars & Mobility |
| Tim Horton | 1.51× | Sports |
| Google Earth | 2.72× | Internet & Social Media |
| Satellite navigation | 6.21× | Technology & Electronics |
| Party dress | 1.51× | Fashion & Accessoires |
| Collagen | 1.53× | Beauty & Wellness |
| Internet service provider | 1.72× | Technology & Electronics |
| Safari (web browser) | 2.53× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.38 |
| Urban Lifestyle | OPEN | 1.13 |
| Need for Security | CONSERVATISM | 1.12 |
| Indulgence | JOY | 1.1 |
| Spirituality | BALANCE | 1.02 |
| Extroversion | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 16.5% |
| United States | 10.6% |
| Japan | 2.9% |
See Google Maps audiences in other countries
More Internet & Social Media audiences in Mexico
Frequently asked questions
How many fans does Google Maps have in Mexico?
Google Maps has an estimated audience of 6,443,274 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Google Maps fans?
54.0% of Google Maps fans are female, 46.0% are male, with an average age of 36.2 years.
Which brands do Google Maps fans like most?
Google Maps fans show strongest brand affinity for World Wide Web (1.52×), Aerial photography (4.74×), and Waze (4.09×) over the country average.
Where do Google Maps fans live in Mexico?
Google Maps fans in Mexico are most concentrated in State of Mexico (reach 1,431,706), Distrito Federal (reach 948,273), and Jalisco (reach 713,210). These three regions account for the largest share of the active audience.
What other brands do Google Maps fans also like?
Beyond Google Maps itself, the audience over-indexes on Aerial photography (4.74×), Waze (4.09×), Google Chrome (3.62×), and Zoom! (2.09×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.