A data profile of the people who buy, follow and care about Google Maps in Mexico — modelled from more than twelve digital signal sources. Google Maps has an estimated audience of 6,443,274 people in Mexico.
The average Google Maps fan in Mexico is 36.2 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include World Wide Web, Aerial photography, Waze, with strongest over-indexing on World Wide Web (1.52× the country average).
Demographically, the Google Maps audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Google Maps fan in Mexico is balanced, around 36.2 years old, with strong Community Orientation tendencies and a notable affinity for World Wide Web.
The key figures that characterise the Google Maps profile in Mexico.
54.0% are female, 46.0% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 36.2 |
| Estimated audience size | 6,443,274 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 10% |
of the worldwide Google Maps audience comes from Mexico.
| Country | Share |
|---|---|
| China | 16.3% |
| United States | 10.5% |
| Japan | 2.9% |
Where the Google Maps audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nuevo Leon | ~700K | 1.70× | |
| 02 | State of Mexico | ~1.5M | 1.62× | |
| 03 | Jalisco | ~700K | 1.50× | |
| 04 | Baja California | ~300K | 1.28× | |
| 05 | Guanajuato | ~400K | 1.24× | |
| 06 | Aguascalientes | ~100K | 1.22× | |
| 07 | Yucatan | ~200K | 1.14× | |
| 08 | Distrito Federal | ~900K | 1.12× | |
| 09 | Chihuahua | ~200K | 1.11× | |
| 10 | Coahuila de Zaragoza | ~200K | 1.05× | |
| 11 | Baja California Sur | ~50K | 1.01× | |
| 12 | Nayarit | ~60K | 1.00× | |
| 13 | Colima | ~40K | 0.94× | |
| 14 | Puebla | ~300K | 0.93× | |
| 15 | Veracruz (state) | ~300K | 0.91× | |
| 16 | Durango | ~80K | 0.89× | |
| 17 | Morelos | ~100K | 0.86× | |
| 18 | Chiapas | ~200K | 0.81× | |
| 19 | Campeche | ~40K | 0.79× | |
| 20 | Michoacan de Ocampo | ~200K | 0.78× | |
| 21 | Sinaloa | ~100K | 0.75× | |
| 22 | Oaxaca | ~100K | 0.73× | |
| 23 | Hidalgo | ~100K | 0.69× | |
| 24 | Guerrero | ~100K | 0.68× | |
| 25 | Zacatecas | ~50K | 0.65× | |
| 26 | Tlaxcala | ~50K | 0.64× |
The strongest cross-interests of the Google Maps audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple Maps | Internet & Social Media | 6.42× | ||
| 02 | Satellite navigation | Technology & Electronics | 6.21× | ||
| 03 | Aerial photography | Technology & Electronics | 4.74× | ||
| 04 | Waze | Internet & Social Media | 4.09× | ||
| 05 | Google Chrome | Internet & Social Media | 3.62× | ||
| 06 | Google Images | Internet & Social Media | 3.16× | ||
| 07 | Google Earth | Internet & Social Media | 2.72× | ||
| 08 | Safari (web browser) | Technology & Electronics | 2.53× | ||
| 09 | Zoom! | Business & Career | 2.09× | ||
| 10 | Spa, Belgium | Travel & Leisure | 1.73× | ||
| 11 | Internet service provider | Technology & Electronics | 1.72× | ||
| 12 | Television station | Movies & TV | 1.64× | ||
| 13 | Causeway Bay | Travel & Leisure | 1.58× | ||
| 14 | MSN | News | 1.56× | ||
| 15 | Satellite television | Technology & Electronics | 1.54× | ||
| 16 | Collagen | Beauty & Wellness | 1.53× | ||
| 17 | World Wide Web | Internet & Social Media | 1.52× | ||
| 18 | Uber | Cars & Mobility | 1.52× | ||
| 19 | Tim Horton | Sports | 1.51× | ||
| 20 | Party dress | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.22× | |
| Career Orientation | POWER | 1.19× | |
| Patriotism | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Sustainability | BALANCE | 0.94× | |
| Early Adopter Mentality | POWER | 0.95× |
Google Maps has an estimated audience of 6,443,274 people in Mexico, concentrated in State of Mexico and Distrito Federal.
54.0% of Google Maps fans are female, 46.0% are male, with an average age of 36.2 years.
Google Maps fans show strongest brand affinity for World Wide Web (1.52×), Aerial photography (4.74×), and Waze (4.09×) over the country average.
Google Maps fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~900K), and Jalisco (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Google Maps itself, the audience over-indexes on Aerial photography (4.74×), Waze (4.09×), Google Chrome (3.62×), and Zoom! (2.09×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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