Rascasse Audience Intelligence

Google Maps Audience in United States

A data profile of the people who buy, follow and care about Google Maps in United States — modelled from more than twelve digital signal sources. Google Maps has an estimated audience of 63,415,494 people in United States.

#8among Website / Newspaper / Magazine in United States#9in Internet & Social Media

The average Google Maps fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include GeoGuessr, GroupMe, Dropbox (service), with strongest over-indexing on GeoGuessr (12.8× the country average).

Demographically, the Google Maps audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Google Maps fan in United States is more female, around 43.3 years old, with strong Spirituality tendencies and a notable affinity for GeoGuessr.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Maps profile in United States.

Audience size
63.4M
in United States
Gender
55.8%♀
44.2% male
Age
43.3
average years
Country rank
#255
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Maps

55.8% are female, 44.2% are male, average age 43.3.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Google Maps audience in United States
MetricValue
Female55.8%
Male44.2%
Average age43.3
Estimated audience size63,415,494
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Google Maps audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4922%
50+30%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Google Maps audience comes from United States.

Worldwide audience distribution share by country for Google Maps
CountryShare
China16.3%
United States10.5%
Japan2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Maps audience in United States is strongest.

Fig. 05

Top regions by affinity

Google Maps fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~300K1.46×
02Vermont~100K1.27×
03Washington~1.5M1.23×
04Utah~700K1.23×
05Wisconsin~1M1.21×
06Oregon~800K1.16×
07Virginia~2M1.14×
08Colorado~1M1.13×
09California~8M1.12×
10Idaho~400K1.12×
11Massachusetts~1.5M1.10×
12Minnesota~1M1.10×
13Maine~200K1.08×
14New York~4M1.07×
15South Dakota~200K1.07×
16Montana~200K1.06×
17Iowa~500K1.04×
18Hawaii~300K1.04×
19Texas~5.5M1.02×
20Pennsylvania~2M1.02×
21Kansas~500K1.02×
22Illinois~2M1.01×
23Nebraska~300K1.00×
24Missouri~1M0.99×
25Alaska~100K0.99×
26North Dakota~100K0.99×
27Maryland~1M0.98×
28New Hampshire~200K0.98×
29Arkansas~500K0.97×
30North Carolina~2M0.96×
31New Jersey~1.5M0.96×
32Michigan~1.5M0.95×
33Indiana~1M0.95×
34New Mexico~300K0.94×
35Florida~4M0.93×
36Arizona~1M0.93×
37Ohio~2M0.92×
38Oklahoma~600K0.92×
39Tennessee~1M0.91×
40Connecticut~600K0.91×
41Georgia~1.5M0.87×
42Louisiana~700K0.86×
43Rhode Island~200K0.85×
44South Carolina~800K0.84×
45Kentucky~700K0.83×
46Alabama~700K0.80×
47West Virginia~200K0.80×
48Delaware~100K0.80×
49Nevada~500K0.79×
50Mississippi~400K0.73×
Fig. 06

Affinity by region

Affinity by region — Google Maps, United States
0.73×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Maps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Maps audience
#·InterestCategoryAffinity×
01GroupMeInternet & Social Media27.70×
02Apple MapsInternet & Social Media18.56×
03Dropbox (service)Technology & Electronics16.13×
04WazeInternet & Social Media15.38×
05GeoGuessrInternet & Social Media12.80×
06MapQuestInternet & Social Media12.34×
07VenmoTechnology & Electronics9.90×
08Contemporary Christian musicMusic & Radio6.60×
09Christian ChurchPolitics & Society6.05×
10JesusPolitics & Society5.47×
11PrayerPolitics & Society5.47×
12Pacific OceanTravel & Leisure5.47×
13Native american culture in the united statesPolitics & Society5.40×
14FreewareTechnology & Electronics5.26×
15ChildbirthKids & Family5.09×
16WhatsAppInternet & Social Media4.95×
17BeliefPolitics & Society4.65×
18CognitionHealth3.98×
19AmericasTravel & Leisure3.93×
20TeacherBusiness & Career3.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Maps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Maps audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.94×
ExtroversionTHRILL2.31×
Urban LifestyleOPEN2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Maps audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.96×
IndividualismJOY0.98×
Community OrientationOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Maps have in United States?

Google Maps has an estimated audience of 63,415,494 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Google Maps fans?

55.8% of Google Maps fans are female, 44.2% are male, with an average age of 43.3 years.

03

Which brands do Google Maps fans like most?

Google Maps fans show strongest brand affinity for GeoGuessr (12.8×), GroupMe (27.7×), and Dropbox (service) (16.13×) over the country average.

04

Where do Google Maps fans live in United States?

Google Maps fans in United States are most concentrated in California (reach ~8M), Texas (reach ~5.5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Google Maps fans also like?

Beyond Google Maps itself, the audience over-indexes on GroupMe (27.7×), Dropbox (service) (16.13×), Jesus (5.47×), and Apple Maps (18.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Google Maps audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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