Google Maps Audience in United States

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Google Maps has an estimated audience of 63,415,494 people in United States. 55.8% are female, 44.2% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: GeoGuessr, GroupMe, Dropbox (service), Jesus, Apple Maps.

The average Google Maps fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include GeoGuessr, GroupMe, Dropbox (service), with strongest over-indexing on GeoGuessr (12.8× the country average). Demographically, the Google Maps audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Google Maps fans

Demographic split for Google Maps audience in United States
MetricValue
Female55.8%
Male44.2%
Average age43.3
Estimated audience size63,415,494

Audience persona

The typical Google Maps fan in United States is more female, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for GeoGuessr.

Top regions in United States

Top regions ranked by reach for Google Maps in United States
RegionReachAffinity
California8,159,0661.17×
Texas5,706,2631.05×
Florida4,246,0550.99×
New York3,895,0551.1×
Illinois2,200,1831.04×
Pennsylvania2,197,3001.03×
North Carolina1,970,7221.03×
Ohio1,843,4130.94×
Virginia1,817,8121.18×
Georgia1,705,8880.87×
Washington1,677,6441.32×
New Jersey1,639,8191.02×
Michigan1,623,0470.98×
Massachusetts1,427,6071.14×
Arizona1,270,7780.98×
Tennessee1,217,0250.96×
Colorado1,157,7261.16×
Wisconsin1,141,4231.2×
Indiana1,140,4230.98×
Maryland1,114,3711.02×
Minnesota1,038,2361.14×
Missouri1,003,8580.98×
Oregon838,8161.15×
South Carolina808,1590.85×
Alabama698,2710.79×
Louisiana691,1740.85×
Utah681,9101.2×
Oklahoma633,8860.9×
Kentucky632,9150.8×
Connecticut571,8980.9×
Iowa518,5620.99×
Kansas501,7231×
Nevada497,6490.81×
Arkansas494,9690.95×
Mississippi371,8790.71×
Idaho352,8321.11×
Nebraska308,2780.97×
Washington, District of Columbia298,6041.57×
New Mexico292,0180.92×
Hawaii275,0081.01×
New Hampshire249,0491×
Maine241,9861.07×
West Virginia224,8680.76×
Montana172,5430.98×
Rhode Island166,7140.83×
South Dakota142,5140.97×
Delaware138,0260.79×
Vermont134,0731.2×
Alaska117,7860.87×
North Dakota117,1940.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Google Maps audience
BrandAffinityCategory
GeoGuessr12.8×Internet & Social Media
GroupMe27.7×Internet & Social Media
Dropbox (service)16.13×Technology & Electronics
Jesus5.47×Politics & Society
Apple Maps18.56×Internet & Social Media
Waze15.38×Internet & Social Media
Childbirth5.09×Kids & Family
Christian Church6.05×Politics & Society
Prayer5.47×Politics & Society
Contemporary Christian music6.6×Music & Radio
Pacific Ocean5.47×Travel & Leisure
Venmo9.9×Technology & Electronics
Native american culture in the united states5.4×Politics & Society
MapQuest12.34×Internet & Social Media
Americas3.93×Travel & Leisure
WhatsApp4.95×Internet & Social Media
Freeware5.26×Technology & Electronics
Teacher3.72×Business & Career
Belief4.65×Politics & Society
Cognition3.98×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Google Maps audience
TraitClusterScore
Convenience OrientationPREMIUM3.17
Luxury OrientationPREMIUM2.26
Risk AppetiteTHRILL2.05
LGBTQ+ IdentityOPEN1.87
Urban LifestyleOPEN1.53
Early Adopter MentalityPOWER1.53

Worldwide distribution

Worldwide audience distribution share by country for Google Maps
CountryShare
China16.5%
United States10.6%
Japan2.9%

See Google Maps audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Google Maps have in United States?

Google Maps has an estimated audience of 63,415,494 people in United States, concentrated in California and Texas.

What is the gender split and age of Google Maps fans?

55.8% of Google Maps fans are female, 44.2% are male, with an average age of 43.3 years.

Which brands do Google Maps fans like most?

Google Maps fans show strongest brand affinity for GeoGuessr (12.8×), GroupMe (27.7×), and Dropbox (service) (16.13×) over the country average.

Where do Google Maps fans live in United States?

Google Maps fans in United States are most concentrated in California (reach 8,159,066), Texas (reach 5,706,263), and Florida (reach 4,246,055). These three regions account for the largest share of the active audience.

What other brands do Google Maps fans also like?

Beyond Google Maps itself, the audience over-indexes on GroupMe (27.7×), Dropbox (service) (16.13×), Jesus (5.47×), and Apple Maps (18.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.