A data profile of the people who buy, follow and care about Native american culture in the united states in United States — modelled from more than twelve digital signal sources. Native american culture in the united states has an estimated audience of 26,857,937 people in United States.
The average Native american culture in the united states fan in United States is 43.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Google Maps, Chuck Norris, CNN, with strongest over-indexing on Google Maps (5.4× the country average).
Demographically, the Native american culture in the united states audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Native american culture in the united states fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the Native american culture in the united states profile in United States.
54.2% are female, 45.8% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 43.6 |
| Estimated audience size | 26,857,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Native american culture in the united states audience comes from United States.
| Country | Share |
|---|---|
| United States | 69.8% |
| Canada | 3.5% |
| United Kingdom | 2.4% |
Where the Native american culture in the united states audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Dakota | ~100K | 1.92× | |
| 02 | North Dakota | ~100K | 1.87× | |
| 03 | New Mexico | ~200K | 1.65× | |
| 04 | Oklahoma | ~400K | 1.45× | |
| 05 | Minnesota | ~500K | 1.36× | |
| 06 | Montana | ~100K | 1.29× | |
| 07 | Alaska | ~70K | 1.23× | |
| 08 | Arizona | ~700K | 1.20× | |
| 09 | Georgia | ~900K | 1.05× | |
| 10 | Mississippi | ~200K | 1.05× | |
| 11 | Washington | ~600K | 1.04× | |
| 12 | Nebraska | ~100K | 1.04× | |
| 13 | North Carolina | ~800K | 1.00× | |
| 14 | Vermont | ~50K | 0.98× | |
| 15 | Wisconsin | ~400K | 0.97× | |
| 16 | Oregon | ~300K | 0.97× | |
| 17 | South Carolina | ~400K | 0.96× | |
| 18 | Utah | ~200K | 0.96× | |
| 19 | Idaho | ~100K | 0.96× | |
| 20 | West Virginia | ~100K | 0.96× | |
| 21 | Kansas | ~200K | 0.95× | |
| 22 | Delaware | ~70K | 0.95× | |
| 23 | Kentucky | ~300K | 0.94× | |
| 24 | Arkansas | ~200K | 0.94× | |
| 25 | Hawaii | ~100K | 0.94× | |
| 26 | California | ~2.5M | 0.93× | |
| 27 | Maine | ~90K | 0.93× | |
| 28 | Louisiana | ~300K | 0.91× | |
| 29 | Iowa | ~200K | 0.91× | |
| 30 | Colorado | ~400K | 0.90× | |
| 31 | New Hampshire | ~90K | 0.90× | |
| 32 | Rhode Island | ~80K | 0.90× | |
| 33 | Texas | ~2M | 0.89× | |
| 34 | Missouri | ~400K | 0.89× | |
| 35 | Nevada | ~200K | 0.89× | |
| 36 | Washington, District of Columbia | ~70K | 0.89× | |
| 37 | Indiana | ~400K | 0.88× | |
| 38 | Michigan | ~600K | 0.87× | |
| 39 | Alabama | ~300K | 0.85× | |
| 40 | Illinois | ~700K | 0.84× | |
| 41 | Tennessee | ~500K | 0.84× | |
| 42 | Maryland | ~400K | 0.81× | |
| 43 | Connecticut | ~200K | 0.81× | |
| 44 | Virginia | ~500K | 0.80× | |
| 45 | Pennsylvania | ~700K | 0.79× | |
| 46 | Ohio | ~700K | 0.79× | |
| 47 | New York | ~1M | 0.71× | |
| 48 | Massachusetts | ~400K | 0.69× | |
| 49 | New Jersey | ~500K | 0.68× | |
| 50 | Florida | ~1M | 0.65× |
The strongest cross-interests of the Native american culture in the united states audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Maps | Internet & Social Media | 5.40× | ||
| 02 | Stitch! | Movies & TV | 5.40× | ||
| 03 | Priyanka Chopra | Movies & TV | 5.09× | ||
| 04 | Boot Barn | Fashion & Accessoires | 4.43× | ||
| 05 | Jackie Chan | Movies & TV | 4.32× | ||
| 06 | Chuck Norris | Movies & TV | 3.07× | ||
| 07 | Drudge Report | Sports | 2.82× | ||
| 08 | City Bank | Business & Career | 2.82× | ||
| 09 | Obsessed (2009 film) | Movies & TV | 2.50× | ||
| 10 | Real property | Home & Garden | 2.47× | ||
| 11 | Crochet | Home & Garden | 2.25× | ||
| 12 | High school | Business & Career | 2.17× | ||
| 13 | New York Post | News | 2.13× | ||
| 14 | Genetics | Kids & Family | 1.99× | ||
| 15 | Scooby-Doo | Movies & TV | 1.91× | ||
| 16 | Ace Hardware | Home & Garden | 1.74× | ||
| 17 | CNN | Movies & TV | 1.73× | ||
| 18 | American Airlines | Travel & Leisure | 1.72× | ||
| 19 | Nonprofit organization | Politics & Society | 1.63× | ||
| 20 | Tradition | Politics & Society | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.26× | |
| Spirituality | BALANCE | 1.51× | |
| Need for Security | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.77× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.84× |
Native american culture in the united states has an estimated audience of 26,857,937 people in United States, concentrated in California and Texas.
54.2% of Native american culture in the united states fans are female, 45.8% are male, with an average age of 43.6 years.
Native american culture in the united states fans show strongest brand affinity for Google Maps (5.4×), Chuck Norris (3.07×), and CNN (1.73×) over the country average.
Native american culture in the united states fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Native american culture in the united states itself, the audience over-indexes on Chuck Norris (3.07×), CNN (1.73×), Boot Barn (4.43×), and Real property (2.47×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Native american culture in the united states. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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