A data profile of the people who buy, follow and care about Native american culture in the united states in Germany — modelled from more than twelve digital signal sources. Native american culture in the united states has an estimated audience of 339,598 people in Germany.
The average Native american culture in the united states fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Google Flights, Cameron Diaz, Oblivion (2013 film), with strongest over-indexing on Google Flights (7.98× the country average).
Demographically, the Native american culture in the united states audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Native american culture in the united states fan in Germany is balanced, around 42.0 years old, with strong Spirituality tendencies and a notable affinity for Google Flights.
The key figures that characterise the Native american culture in the united states profile in Germany.
54.9% are female, 45.1% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 42.0 |
| Estimated audience size | 339,598 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 23% |
of the worldwide Native american culture in the united states audience comes from Germany.
| Country | Share |
|---|---|
| United States | 69.8% |
| Canada | 3.5% |
| United Kingdom | 2.4% |
Where the Native american culture in the united states audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~4K | 1.39× | |
| 02 | Saarland | ~5K | 1.22× | |
| 03 | Mecklenburg-Vorpommern | ~7K | 1.06× | |
| 04 | Thüringen | ~9K | 1.05× | |
| 05 | Sachsen-Anhalt | ~9K | 1.02× | |
| 06 | Brandenburg | ~10K | 1.00× | |
| 07 | Hamburg | ~7K | 0.97× | |
| 08 | Rheinland-Pfalz | ~20K | 0.94× | |
| 09 | Schleswig-Holstein | ~10K | 0.94× | |
| 10 | Sachsen | ~20K | 0.91× | |
| 11 | Berlin | ~10K | 0.89× | |
| 12 | Baden-Württemberg | ~40K | 0.86× | |
| 13 | Niedersachsen | ~30K | 0.85× | |
| 14 | Hessen | ~20K | 0.85× | |
| 15 | Nordrhein-Westfalen | ~60K | 0.78× | |
| 16 | Bayern | ~40K | 0.78× |
The strongest cross-interests of the Native american culture in the united states audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brie Larson | Movies & TV | 13.03× | ||
| 02 | Creedence Clearwater Revival | Music & Radio | 13.03× | ||
| 03 | Once upon a time | Movies & TV | 13.03× | ||
| 04 | High School DxD | Movies & TV | 13.03× | ||
| 05 | Beth Hart | Music & Radio | 13.03× | ||
| 06 | Cameron Diaz | Movies & TV | 12.65× | ||
| 07 | Jethro Tull (band) | Music & Radio | 11.99× | ||
| 08 | Alice Cooper (band) | Music & Radio | 9.31× | ||
| 09 | Oblivion (2013 film) | Movies & TV | 9.18× | ||
| 10 | CNN | Movies & TV | 8.18× | ||
| 11 | Google Flights | Travel & Leisure | 7.98× | ||
| 12 | Genesis (band) | Music & Radio | 7.36× | ||
| 13 | Jack White | Movies & TV | 4.76× | ||
| 14 | Keira Knightley | Movies & TV | 4.76× | ||
| 15 | Jason Momoa | Movies & TV | 4.44× | ||
| 16 | Political science | Business & Career | 3.42× | ||
| 17 | Hugendubel | Shopping | 2.70× | ||
| 18 | Müller (company) | Food & Beverages | 2.56× | ||
| 19 | Tagesschau | Movies & TV | 1.88× | ||
| 20 | Netto Marken-Discount | Shopping | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.15× | |
| Tradition | CONSERVATISM | 1.65× | |
| Extroversion | THRILL | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Luxury Orientation | PREMIUM | 0.65× | |
| Sports Activity | POWER | 0.72× |
Native american culture in the united states has an estimated audience of 339,598 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
54.9% of Native american culture in the united states fans are female, 45.1% are male, with an average age of 42.0 years.
Native american culture in the united states fans show strongest brand affinity for Google Flights (7.98×), Cameron Diaz (12.65×), and Oblivion (2013 film) (9.18×) over the country average.
Native american culture in the united states fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Native american culture in the united states itself, the audience over-indexes on Cameron Diaz (12.65×), Oblivion (2013 film) (9.18×), CNN (8.18×), and Müller (company) (2.56×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Native american culture in the united states. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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