MapQuest Audience in United States

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MapQuest has an estimated audience of 4,859,016 people in United States. 55.6% are female, 44.4% are male, average age 26.9. Top regions: California, Florida, Texas. Top brand affinities: Tipsy Elves, Elsword, The Devil's Rejects, Urban Outfitters, Mothercare.

The average MapQuest fan in United States is 26.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Tipsy Elves, Elsword, The Devil's Rejects, with strongest over-indexing on Tipsy Elves (16.42× the country average). Demographically, the MapQuest audience skews more female with an average age of 26.9, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of MapQuest fans

Demographic split for MapQuest audience in United States
MetricValue
Female55.6%
Male44.4%
Average age26.9
Estimated audience size4,859,016

Audience persona

The typical MapQuest fan in United States is more female, around 26.9 years old, with strong Risk Appetite tendencies and a notable affinity for Tipsy Elves.

Top regions in United States

Top regions ranked by reach for MapQuest in United States
RegionReachAffinity
California396,4490.74×
Florida365,4571.11×
Texas287,8440.69×
New York238,1830.88×
Pennsylvania222,7451.36×
Ohio204,0431.36×
Illinois175,4881.08×
North Carolina175,1611.2×
Georgia157,7111.05×
Michigan156,2531.23×
Virginia149,5651.26×
New Jersey129,1311.04×
Maryland110,1021.32×
Tennessee106,6331.09×
Massachusetts99,1531.04×
Indiana98,6701.11×
Wisconsin95,5301.31×
Missouri92,3121.18×
Arizona90,5180.91×
South Carolina90,0681.23×
Minnesota78,0931.12×
Alabama71,2791.05×
Louisiana68,5181.09×
Connecticut66,9731.37×
Washington65,9170.68×
Kentucky65,6611.08×
Colorado64,6260.84×
Iowa50,1031.25×
Oregon44,4850.8×
Oklahoma43,3360.8×
Mississippi40,5051.01×
Kansas39,4031.03×
Arkansas36,8210.92×
Nevada34,8990.74×
West Virginia27,6621.22×
New Hampshire25,8131.35×
Nebraska25,6351.05×
Utah20,4090.47×
Maine19,7871.14×
Idaho16,2770.67×
Rhode Island16,0871.04×
New Mexico15,6630.64×
Delaware14,6171.09×
Washington, District of Columbia10,9350.75×
South Dakota10,8430.97×
Vermont9,6211.13×
Montana9,0840.67×
North Dakota7,1210.71×
Hawaii6,9250.33×
Wyoming5,5360.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MapQuest audience
BrandAffinityCategory
Tipsy Elves16.42×Shopping
Elsword20×Games
The Devil's Rejects10.29×Movies & TV
Urban Outfitters1.65×Shopping
Mothercare2.73×Kids & Family
Israel1.64×Travel & Leisure
Bank account1.75×Business & Career
Wikia2.26×Internet & Social Media
Kansas1.54×Travel & Leisure
Notre Dame Fighting Irish football3.02×Sports
Tezz4.17×Movies & TV
Gumbal4.67×Cars & Mobility
Kendra Scott1.61×Fashion & Accessoires
Hibachi4.17×Food & Beverages
Home staging2.76×Home & Garden
N1 road (South Africa)2.08×Travel & Leisure
Arrietty7.35×Movies & TV
Eddie George4.94×Sports
Voter registration2.1×Politics & Society
Like Dandelion Dust6.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MapQuest audience
TraitClusterScore
Risk AppetiteTHRILL1.87
Career OrientationPOWER1.63
Convenience OrientationPREMIUM1.46
DIY MentalityTHRILL1.4
Community OrientationOPEN1.34
Family OrientationCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for MapQuest
CountryShare
United States90.3%
Canada5.9%
China0.6%

See MapQuest audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does MapQuest have in United States?

MapQuest has an estimated audience of 4,859,016 people in United States, concentrated in California and Florida.

What is the gender split and age of MapQuest fans?

55.6% of MapQuest fans are female, 44.4% are male, with an average age of 26.9 years.

Which brands do MapQuest fans like most?

MapQuest fans show strongest brand affinity for Tipsy Elves (16.42×), Elsword (20×), and The Devil's Rejects (10.29×) over the country average.

Where do MapQuest fans live in United States?

MapQuest fans in United States are most concentrated in California (reach 396,449), Florida (reach 365,457), and Texas (reach 287,844). These three regions account for the largest share of the active audience.

What other brands do MapQuest fans also like?

Beyond MapQuest itself, the audience over-indexes on Elsword (20×), The Devil's Rejects (10.29×), Urban Outfitters (1.65×), and Mothercare (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MapQuest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.