MapQuest Audience in United States

MapQuest has an estimated audience of 4,859,016 people in United States. 55.6% are female, 44.4% are male, average age 26.9. Top regions: California, Florida, Texas. Top brand affinities: Google Maps, Toyota Prius, TomTom, Passive income, Scuderia Ferrari.

The average MapQuest fan in United States is 26.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Google Maps, Toyota Prius, TomTom, with strongest over-indexing on Google Maps (8.48× the country average). Demographically, the MapQuest audience skews more female with an average age of 26.9, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of MapQuest fans

Demographic split for MapQuest audience in United States
MetricValue
Female55.6%
Male44.4%
Average age26.9
Estimated audience size4,859,016

Audience persona

The typical MapQuest fan in United States is more female, around 26.9 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for MapQuest in United States
RegionReachAffinity
California396,4490.74×
Florida365,4571.11×
Texas287,8440.69×
New York238,1830.88×
Pennsylvania222,7451.36×
Ohio204,0431.36×
Illinois175,4881.08×
North Carolina175,1611.2×
Georgia157,7111.05×
Michigan156,2531.23×
Virginia149,5651.26×
New Jersey129,1311.04×
Maryland110,1021.32×
Tennessee106,6331.09×
Massachusetts99,1531.04×
Indiana98,6701.11×
Wisconsin95,5301.31×
Missouri92,3121.18×
Arizona90,5180.91×
South Carolina90,0681.23×
Minnesota78,0931.12×
Alabama71,2791.05×
Louisiana68,5181.09×
Connecticut66,9731.37×
Washington65,9170.68×
Kentucky65,6611.08×
Colorado64,6260.84×
Iowa50,1031.25×
Oregon44,4850.8×
Oklahoma43,3360.8×
Mississippi40,5051.01×
Kansas39,4031.03×
Arkansas36,8210.92×
Nevada34,8990.74×
West Virginia27,6621.22×
New Hampshire25,8131.35×
Nebraska25,6351.05×
Utah20,4090.47×
Maine19,7871.14×
Idaho16,2770.67×
Rhode Island16,0871.04×
New Mexico15,6630.64×
Delaware14,6171.09×
Washington, District of Columbia10,9350.75×
South Dakota10,8430.97×
Vermont9,6211.13×
Montana9,0840.67×
North Dakota7,1210.71×
Hawaii6,9250.33×
Wyoming5,5360.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MapQuest audience
BrandAffinityCategory
Google Maps8.48×Internet & Social Media
Toyota Prius34.04×Cars & Mobility
TomTom67.12×Technology & Electronics
Passive income10.79×Business & Career
Scuderia Ferrari20×Sports
Natural gas7.81×Cars & Mobility
Kia Sportage20×Cars & Mobility
Philadelphia Union20×Sports
Fox News Channel1.99×Movies & TV
National Geographic (magazine)7.98×Travel & Leisure
Travelocity6.25×Travel & Leisure
Planet Fitness2.47×Sports
Anjelica Huston12.62×Movies & TV
Google Drive2.35×Technology & Electronics
MSN2.17×News
Diane Keaton3.36×Movies & TV
Waze8×Internet & Social Media
Honda HR-V13.68×Cars & Mobility
Diaper bag3.52×Kids & Family
Budget Rent a Car23.2×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MapQuest audience
TraitClusterScore
Risk AppetiteTHRILL1.87
Career OrientationPOWER1.63
Convenience OrientationPREMIUM1.46
DIY MentalityTHRILL1.4
Community OrientationOPEN1.34
Family OrientationCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for MapQuest
CountryShare
United States90.3%
Canada5.9%
China0.6%

See MapQuest audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does MapQuest have in United States?

MapQuest has an estimated audience of 4,859,016 people in United States, concentrated in California and Florida.

What is the gender split and age of MapQuest fans?

55.6% of MapQuest fans are female, 44.4% are male, with an average age of 26.9 years.

Which brands do MapQuest fans like most?

MapQuest fans show strongest brand affinity for Google Maps (8.48×), Toyota Prius (34.04×), and TomTom (67.12×) over the country average.

Where do MapQuest fans live in United States?

MapQuest fans in United States are most concentrated in California (reach 396,449), Florida (reach 365,457), and Texas (reach 287,844). These three regions account for the largest share of the active audience.

What other brands do MapQuest fans also like?

Beyond MapQuest itself, the audience over-indexes on Toyota Prius (34.04×), TomTom (67.12×), Passive income (10.79×), and Scuderia Ferrari (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MapQuest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.