Toyota Prius Audience in United States

Toyota Prius logo

Toyota Prius has an estimated audience of 2,423,887 people in United States. 36.7% are female, 63.3% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: MapQuest, AutoZone, Banshee (comics), Tim Horton, Online shopping.

The average Toyota Prius fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include MapQuest, AutoZone, Banshee (comics), with strongest over-indexing on MapQuest (48.71× the country average). Demographically, the Toyota Prius audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota Prius fans

Demographic split for Toyota Prius audience in United States
MetricValue
Female36.7%
Male63.3%
Average age37.0
Estimated audience size2,423,887

Audience persona

The typical Toyota Prius fan in United States is more male, around 37.0 years old, with strong Family Orientation tendencies and a notable affinity for MapQuest.

Top regions in United States

Top regions ranked by reach for Toyota Prius in United States
RegionReachAffinity
California360,0971.35×
Texas158,0450.76×
New York127,8420.94×
Florida115,0690.7×
Pennsylvania84,0151.03×
Illinois66,2690.82×
Washington56,6841.17×
Virginia52,4880.89×
Georgia50,9690.68×
North Carolina50,5290.69×
Arizona50,4281.02×
New Jersey47,8530.78×
Ohio47,1960.63×
Oregon45,0761.62×
Massachusetts38,5880.81×
Tennessee38,2430.79×
Michigan37,7850.6×
Indiana34,0780.77×
Maryland33,0110.79×
Missouri31,9630.82×
Kentucky30,1140.99×
Oklahoma26,2280.97×
Colorado25,3850.66×
Minnesota24,5870.71×
Wisconsin23,2260.64×
West Virginia21,4331.9×
South Carolina21,1120.58×
Connecticut21,0820.87×
Alabama20,8210.61×
Nevada19,1410.82×
Louisiana18,7000.6×
Utah17,8050.82×
Arkansas16,8070.84×
Kansas15,5770.82×
Iowa14,7880.74×
Mississippi14,4910.73×
Hawaii13,3381.28×
Idaho12,8111.05×
North Dakota12,6132.53×
New Mexico10,9220.9×
Vermont10,8312.55×
Nebraska10,0540.83×
Maine9,2741.07×
New Hampshire9,2000.96×
Alaska9,1271.76×
Montana8,1661.21×
South Dakota7,9751.42×
Rhode Island7,7201×
Delaware7,1151.06×
Wyoming5,9411.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota Prius audience
BrandAffinityCategory
MapQuest48.71×Internet & Social Media
AutoZone3.32×Cars & Mobility
Banshee (comics)14.28×Literature
Tim Horton6.86×Sports
Online shopping1.75×Shopping
Harry Morgan18.44×Movies & TV
Business1.66×Business & Career
Video games1.9×Games
Hatchback5.42×Cars & Mobility
Plug-in hybrid7×Cars & Mobility
Family1.56×Kids & Family
Hybrid electric vehicle8.11×Cars & Mobility
O'Reilly Auto Parts3.47×Cars & Mobility
Advance Auto Parts3.42×Cars & Mobility
Photography1.5×Arts & Culture
Used car2.65×Cars & Mobility
Google Maps2.11×Internet & Social Media
Reddit2.1×Internet & Social Media
The UPS Store2.4×Shopping
New York City1.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota Prius audience
TraitClusterScore
Family OrientationCONSERVATISM2.2
LGBTQ+ IdentityOPEN1.91
Need for SecurityCONSERVATISM1.57
Quality AwarenessPREMIUM1.53
Early Adopter MentalityPOWER1.37
Career OrientationPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Toyota Prius
CountryShare
United States25.9%
United Kingdom5.7%
Germany4.2%

See Toyota Prius audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota Prius have in United States?

Toyota Prius has an estimated audience of 2,423,887 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota Prius fans?

36.7% of Toyota Prius fans are female, 63.3% are male, with an average age of 37.0 years.

Which brands do Toyota Prius fans like most?

Toyota Prius fans show strongest brand affinity for MapQuest (48.71×), AutoZone (3.32×), and Banshee (comics) (14.28×) over the country average.

Where do Toyota Prius fans live in United States?

Toyota Prius fans in United States are most concentrated in California (reach 360,097), Texas (reach 158,045), and New York (reach 127,842). These three regions account for the largest share of the active audience.

What other brands do Toyota Prius fans also like?

Beyond Toyota Prius itself, the audience over-indexes on AutoZone (3.32×), Banshee (comics) (14.28×), Tim Horton (6.86×), and Online shopping (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota Prius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.