Rascasse Audience Intelligence

Belief Audience in United States

A data profile of the people who buy, follow and care about Belief in United States — modelled from more than twelve digital signal sources. Belief has an estimated audience of 29,482,035 people in United States.

#663among Topic in United States#50in Politics & Society

The average Belief fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Chuck Norris, Stitch!, with strongest over-indexing on Google Maps (4.65× the country average).

Demographically, the Belief audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Belief fan in United States is more female, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Belief profile in United States.

Audience size
29.5M
in United States
Gender
63.4%♀
36.6% male
Age
40.7
average years
Country rank
#955
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Belief fans

63.4% are female, 36.6% are male, average age 40.7.

Fig. 02

Gender split

63.4%
Female
36.6%
Male
Demographic split for Belief audience in United States
MetricValue
Female63.4%
Male36.6%
Average age40.7
Estimated audience size29,482,035
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Belief audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3918%
40-4922%
50+24%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Belief audience comes from United States.

Worldwide audience distribution share by country for Belief
CountryShare
United States26.2%
Brazil7.7%
Italy3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Belief audience in United States is strongest.

Fig. 05

Top regions by affinity

Belief fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3.5M1.30×
02North Carolina~1M1.27×
03California~4M1.18×
04Hawaii~100K1.17×
05Georgia~1M1.16×
06Kentucky~400K1.15×
07Indiana~600K1.13×
08Arizona~700K1.09×
09Maryland~600K1.09×
10South Carolina~500K1.09×
11Oklahoma~400K1.09×
12Illinois~1M1.07×
13Nebraska~200K1.07×
14Kansas~200K1.06×
15New Mexico~200K1.06×
16North Dakota~60K1.05×
17Louisiana~400K1.04×
18Alaska~70K1.04×
19Alabama~400K1.03×
20Virginia~700K1.02×
21Minnesota~400K1.02×
22Utah~300K1.02×
23South Dakota~70K1.02×
24Oregon~300K1.01×
25Arkansas~200K1.01×
26Pennsylvania~1M1.00×
27Nevada~300K0.99×
28Iowa~200K0.99×
29Idaho~100K0.99×
30Wisconsin~400K0.98×
31Missouri~500K0.97×
32Mississippi~200K0.97×
33Ohio~900K0.94×
34Michigan~700K0.94×
35New Jersey~700K0.94×
36Washington~600K0.94×
37Montana~80K0.93×
38Delaware~80K0.93×
39Tennessee~500K0.92×
40West Virginia~100K0.92×
41Maine~100K0.92×
42Vermont~50K0.92×
43Colorado~400K0.91×
44Connecticut~300K0.91×
45New Hampshire~100K0.89×
46Massachusetts~500K0.88×
47Rhode Island~80K0.88×
48New York~1.5M0.86×
49Washington, District of Columbia~70K0.81×
50Florida~1.5M0.79×
Fig. 06

Affinity by region

Affinity by region — Belief, United States
0.79×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Belief audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Belief audience
#·InterestCategoryAffinity×
01Google MapsInternet & Social Media4.65×
02Stitch!Movies & TV4.65×
03Chuck NorrisMovies & TV3.55×
04Public administrationBusiness & Career3.20×
05New TestamentPolitics & Society2.70×
06Obsessed (2009 film)Movies & TV2.67×
07Twin PeaksMovies & TV2.55×
08New York PostNews1.91×
09High schoolBusiness & Career1.88×
10Real propertyHome & Garden1.86×
11Catholic ChurchPolitics & Society1.84×
12GeneticsKids & Family1.79×
13PhilanthropyArts & Culture1.77×
14Made in USABusiness & Career1.76×
15InnovationBusiness & Career1.70×
16DentistryBusiness & Career1.69×
17Fox News ChannelMovies & TV1.61×
18Subscription business modelShopping1.60×
19TraditionPolitics & Society1.56×
20BiblePolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Belief audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Belief audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
SpiritualityBALANCE1.65×
MindfulnessBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Belief audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Family OrientationCONSERVATISM0.89×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Belief have in United States?

Belief has an estimated audience of 29,482,035 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Belief fans?

63.4% of Belief fans are female, 36.6% are male, with an average age of 40.7 years.

03

Which brands do Belief fans like most?

Belief fans show strongest brand affinity for Google Maps (4.65×), Chuck Norris (3.55×), and Stitch! (4.65×) over the country average.

04

Where do Belief fans live in United States?

Belief fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Belief fans also like?

Beyond Belief itself, the audience over-indexes on Chuck Norris (3.55×), Stitch! (4.65×), Genetics (1.79×), and Obsessed (2009 film) (2.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Belief audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Belief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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