A data profile of the people who buy, follow and care about Belief in United Kingdom — modelled from more than twelve digital signal sources. Belief has an estimated audience of 3,773,255 people in United Kingdom.
The average Belief fan in United Kingdom is 42.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Flightradar24, Hobby, with strongest over-indexing on Wikipedia (5.09× the country average).
Demographically, the Belief audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Belief fan in United Kingdom is more female, around 42.0 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Belief profile in United Kingdom.
64.4% are female, 35.6% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 42.0 |
| Estimated audience size | 3,773,255 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Belief audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 7.7% |
| Italy | 3.6% |
Where the Belief audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.40× | |
| 02 | Yorkshire and the Humber | ~400K | 1.28× | |
| 03 | Wales | ~300K | 1.25× | |
| 04 | North East | ~200K | 1.16× | |
| 05 | South East | ~500K | 1.03× | |
| 06 | Northern Ireland | ~100K | 0.97× | |
| 07 | England | ~3M | 0.90× | |
| 08 | East Midlands | ~200K | 0.90× | |
| 09 | South West | ~300K | 0.89× | |
| 10 | Scotland | ~300K | 0.87× | |
| 11 | East of England | ~300K | 0.83× | |
| 12 | North West | ~300K | 0.67× |
The strongest cross-interests of the Belief audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 7.68× | ||
| 02 | Anna Faris | Movies & TV | 7.68× | ||
| 03 | New Testament | Politics & Society | 6.69× | ||
| 04 | Wikipedia | Internet & Social Media | 5.09× | ||
| 05 | Adoption | Kids & Family | 3.32× | ||
| 06 | Political science | Business & Career | 3.31× | ||
| 07 | Sketch comedy | Movies & TV | 3.21× | ||
| 08 | Risk management | Business & Career | 2.74× | ||
| 09 | Philanthropy | Arts & Culture | 2.66× | ||
| 10 | Satire | Literature | 2.59× | ||
| 11 | Volunteering | Politics & Society | 2.18× | ||
| 12 | Innovation | Business & Career | 2.07× | ||
| 13 | Genetics | Kids & Family | 2.05× | ||
| 14 | Refrigerator | Home & Garden | 2.00× | ||
| 15 | Hobby | Home & Garden | 1.94× | ||
| 16 | Tradition | Politics & Society | 1.85× | ||
| 17 | Esso | Cars & Mobility | 1.85× | ||
| 18 | Mobile home | Cars & Mobility | 1.83× | ||
| 19 | Politics | Politics & Society | 1.69× | ||
| 20 | Internet & Social Media | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.06× | |
| Spirituality | BALANCE | 1.65× | |
| Tradition | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.85× |
Belief has an estimated audience of 3,773,255 people in United Kingdom, concentrated in England and South East.
64.4% of Belief fans are female, 35.6% are male, with an average age of 42.0 years.
Belief fans show strongest brand affinity for Wikipedia (5.09×), Flightradar24 (7.68×), and Hobby (1.94×) over the country average.
Belief fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Belief itself, the audience over-indexes on Flightradar24 (7.68×), Hobby (1.94×), Philanthropy (2.66×), and Volunteering (2.18×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Belief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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