A data profile of the people who buy, follow and care about Belief in Italy — modelled from more than twelve digital signal sources. Belief has an estimated audience of 4,081,832 people in Italy.
Belief has an estimated audience of 4,081,832 people in Italy. 61.6% are female, 38.4% are male, average age 39.4. Top brand affinities: SuperEnalotto, Wikipedia, New Testament, Satire, Singer-songwriter.
Top brand affinities include SuperEnalotto, Wikipedia, New Testament, with strongest over-indexing on SuperEnalotto (5.89× the country average).
Demographically, the Belief audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Tradition, Mindfulness.
The typical Belief fan in Italy is more female, around 39.4 years old, with strong Tradition tendencies and a notable affinity for SuperEnalotto.
The key figures that characterise the Belief profile in Italy.
61.6% are female, 38.4% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 39.4 |
| Estimated audience size | 4,081,832 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Belief audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 7.7% |
| Italy | 3.6% |
The strongest cross-interests of the Belief audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SuperEnalotto | Games | 5.89× | ||
| 02 | New Testament | Politics & Society | 5.89× | ||
| 03 | Wikipedia | Internet & Social Media | 5.46× | ||
| 04 | Improvisation | Music & Radio | 4.17× | ||
| 05 | Satire | Literature | 3.88× | ||
| 06 | Vatican City | Travel & Leisure | 3.83× | ||
| 07 | Doctor of Medicine | Business & Career | 2.80× | ||
| 08 | General practitioner | Health | 2.60× | ||
| 09 | Sanremo Music Festival | Music & Radio | 2.42× | ||
| 10 | Political science | Business & Career | 2.27× | ||
| 11 | Mediaset | Technology & Electronics | 2.19× | ||
| 12 | Singer-songwriter | Music & Radio | 2.16× | ||
| 13 | Genetics | Kids & Family | 2.11× | ||
| 14 | Volunteering | Politics & Society | 2.05× | ||
| 15 | Self-esteem | Health | 1.93× | ||
| 16 | Milk | Food & Beverages | 1.88× | ||
| 17 | Self-awareness | Health | 1.85× | ||
| 18 | Musical theatre | Movies & TV | 1.75× | ||
| 19 | Confectionery | Food & Beverages | 1.54× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.48× | |
| Mindfulness | BALANCE | 1.46× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Indulgence | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Belief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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