A data profile of the people who buy, follow and care about Belief in Brazil — modelled from more than twelve digital signal sources. Belief has an estimated audience of 8,600,419 people in Brazil.
Belief has an estimated audience of 8,600,419 people in Brazil. 68.4% are female, 31.6% are male, average age 36.1. Top brand affinities: Religion, Rick and Morty, Spanish language, College, Borussia Dortmund.
Top brand affinities include Religion, Rick and Morty, Spanish language, with strongest over-indexing on Religion (1.59× the country average).
Demographically, the Belief audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Belief fan in Brazil is more female, around 36.1 years old, with strong Tradition tendencies and a notable affinity for Religion.
The key figures that characterise the Belief profile in Brazil.
68.4% are female, 31.6% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 36.1 |
| Estimated audience size | 8,600,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Belief audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.2% |
| Brazil | 7.7% |
| Italy | 3.6% |
The strongest cross-interests of the Belief audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 3.42× | ||
| 02 | Borussia Dortmund | Sports | 3.42× | ||
| 03 | Dakota Johnson | Movies & TV | 3.42× | ||
| 04 | Toy Story (franchise) | Movies & TV | 3.42× | ||
| 05 | John Lennon | Music & Radio | 3.42× | ||
| 06 | Thiago Silva | Sports | 3.42× | ||
| 07 | Germany | Travel & Leisure | 3.07× | ||
| 08 | Maria Bethânia | Music & Radio | 2.64× | ||
| 09 | Spanish language | Politics & Society | 2.38× | ||
| 10 | Bossa nova | Music & Radio | 1.70× | ||
| 11 | Michael Jackson | Music & Radio | 1.66× | ||
| 12 | Wikipedia | Internet & Social Media | 1.66× | ||
| 13 | MSN | News | 1.63× | ||
| 14 | GitHub | Internet & Social Media | 1.63× | ||
| 15 | College | Business & Career | 1.62× | ||
| 16 | Baking | Food & Beverages | 1.62× | ||
| 17 | Religion | Business & Career | 1.59× | ||
| 18 | Hypermarket | Shopping | 1.52× | ||
| 19 | Reggae | Music & Radio | 1.52× | ||
| 20 | BTS | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.46× | |
| Community Orientation | OPEN | 1.39× | |
| Spirituality | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Belief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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