Rascasse Audience Intelligence

Belief Audience in Germany

A data profile of the people who buy, follow and care about Belief in Germany — modelled from more than twelve digital signal sources. Belief has an estimated audience of 2,811,379 people in Germany.

#1394among Topic in Germany#70in Politics & Society

The average Belief fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Müller (company), Kate Bush, with strongest over-indexing on Tagesschau (2.11× the country average).

Demographically, the Belief audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Belief fan in Germany is more female, around 39.9 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Belief profile in Germany.

Audience size
2.8M
in Germany
Gender
61.0%♀
39.0% male
Age
39.9
average years
Country rank
#2306
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Belief fans

61.0% are female, 39.0% are male, average age 39.9.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Belief audience in Germany
MetricValue
Female61.0%
Male39.0%
Average age39.9
Estimated audience size2,811,379
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Belief audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Belief audience comes from Germany.

Worldwide audience distribution share by country for Belief
CountryShare
United States26.2%
Brazil7.7%
Italy3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Belief audience in Germany is strongest.

Fig. 05

Top regions by affinity

Belief fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~100K1.37×
02Saarland~40K1.12×
03Sachsen~200K1.11×
04Rheinland-Pfalz~200K1.08×
05Sachsen-Anhalt~80K1.08×
06Baden-Württemberg~400K1.04×
07Niedersachsen~300K1.03×
08Hessen~200K1.03×
09Nordrhein-Westfalen~600K1.01×
10Bayern~400K0.94×
11Bremen~20K0.93×
12Brandenburg~80K0.91×
13Mecklenburg-Vorpommern~50K0.91×
14Schleswig-Holstein~90K0.88×
15Hamburg~50K0.86×
16Berlin~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Belief, Germany
0.85×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Belief audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Belief audience
#·InterestCategoryAffinity×
01Kate BushMusic & Radio10.10×
02JIRATechnology & Electronics10.10×
03Patti SmithMusic & Radio10.10×
04Kronen ZeitungNews6.55×
05Italo discoMusic & Radio6.03×
06Western UnionBusiness & Career3.41×
07SatireLiterature3.31×
08Real propertyHome & Garden3.18×
09Dieter BohlenMusic & Radio3.11×
10Self-confidenceHealth3.01×
11VolunteeringPolitics & Society2.49×
12Müller (company)Food & Beverages2.36×
13TagesschauMovies & TV2.11×
14ReligionBusiness & Career2.08×
15TattoosFashion & Accessoires1.98×
16DessertsFood & Beverages1.92×
17RedditInternet & Social Media1.82×
18PoliticsPolitics & Society1.74×
19Netto Marken-DiscountShopping1.59×
20EducationBusiness & Career1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Belief audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Belief audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.92×
MindfulnessBALANCE1.75×
Community OrientationOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Belief audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.86×
Family OrientationCONSERVATISM0.89×
Price SensitivityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Belief have in Germany?

Belief has an estimated audience of 2,811,379 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Belief fans?

61.0% of Belief fans are female, 39.0% are male, with an average age of 39.9 years.

03

Which brands do Belief fans like most?

Belief fans show strongest brand affinity for Tagesschau (2.11×), Müller (company) (2.36×), and Kate Bush (10.1×) over the country average.

04

Where do Belief fans live in Germany?

Belief fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Belief fans also like?

Beyond Belief itself, the audience over-indexes on Müller (company) (2.36×), Kate Bush (10.1×), Western Union (3.41×), and JIRA (10.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Belief audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Belief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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