Rascasse Audience Intelligence

Religion Audience in Germany

A data profile of the people who buy, follow and care about Religion in Germany — modelled from more than twelve digital signal sources. Religion has an estimated audience of 9,784,584 people in Germany.

#18among Field of study in Germany#200among Topic in Germany#37in Business & Career

The average Religion fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Transfermarkt, Food and drink, Tagesschau, with strongest over-indexing on Transfermarkt (5.84× the country average).

Demographically, the Religion audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Religion fan in Germany is more female, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Religion profile in Germany.

Audience size
9.8M
in Germany
Gender
56.9%♀
43.1% male
Age
38.2
average years
Country rank
#332
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Religion fans

56.9% are female, 43.1% are male, average age 38.2.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Religion audience in Germany
MetricValue
Female56.9%
Male43.1%
Average age38.2
Estimated audience size9,784,584
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Religion audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4922%
50+16%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Religion audience comes from Germany.

Worldwide audience distribution share by country for Religion
CountryShare
United States22.8%
Brazil5.2%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Religion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Religion fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~100K1.41×
02Niedersachsen~1M1.19×
03Nordrhein-Westfalen~2.5M1.16×
04Hessen~800K1.04×
05Hamburg~200K1.04×
06Saarland~100K1.01×
07Rheinland-Pfalz~500K0.99×
08Schleswig-Holstein~300K0.98×
09Thüringen~200K0.98×
10Brandenburg~300K0.96×
11Baden-Württemberg~1M0.91×
12Mecklenburg-Vorpommern~200K0.90×
13Sachsen~400K0.89×
14Sachsen-Anhalt~200K0.88×
15Bayern~1.5M0.82×
16Berlin~400K0.81×
Fig. 06

Affinity by region

Affinity by region — Religion, Germany
0.81×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Religion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Religion audience
#·InterestCategoryAffinity×
01Kenneth CopelandPolitics & Society19.70×
02TransfermarktSports5.84×
03Harry KaneSports2.29×
04KickersLiterature2.10×
05TagesschauMovies & TV2.02×
06Alexander ZverevSports1.88×
07SportschauSports1.83×
08TipicoGames1.79×
09WikipediaInternet & Social Media1.75×
10CompetitionBusiness & Career1.75×
11Premier LeagueSports1.73×
12RedditInternet & Social Media1.66×
13SportsSports1.62×
14Real Madrid C.F.Sports1.61×
15FC BarcelonaSports1.58×
16UEFA Champions LeagueSports1.57×
17SV Werder BremenSports1.56×
18Food and drinkFood & Beverages1.55×
19GmailInternet & Social Media1.54×
20FIFA World CupSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Religion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Religion audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
SpiritualityBALANCE1.75×
MindfulnessBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Religion audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.92×
ExtroversionTHRILL1.00×
Pet OwnershipJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Religion have in Germany?

Religion has an estimated audience of 9,784,584 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Religion fans?

56.9% of Religion fans are female, 43.1% are male, with an average age of 38.2 years.

03

Which brands do Religion fans like most?

Religion fans show strongest brand affinity for Transfermarkt (5.84×), Food and drink (1.55×), and Tagesschau (2.02×) over the country average.

04

Where do Religion fans live in Germany?

Religion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Religion fans also like?

Beyond Religion itself, the audience over-indexes on Food and drink (1.55×), Tagesschau (2.02×), Sports (1.62×), and FIFA World Cup (1.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Religion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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