Rascasse Audience Intelligence

Competition Audience in Germany

A data profile of the people who buy, follow and care about Competition in Germany — modelled from more than twelve digital signal sources. Competition has an estimated audience of 8,348,849 people in Germany.

#292among Topic in Germany#57in Business & Career

The average Competition fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Transfermarkt, Nature, Tagesschau, with strongest over-indexing on Transfermarkt (3.64× the country average).

Demographically, the Competition audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Competition fan in Germany is more male, around 40.1 years old, with strong Spirituality tendencies and a notable affinity for Transfermarkt.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Competition profile in Germany.

Audience size
8.3M
in Germany
Gender
42.6%♀
57.4% male
Age
40.1
average years
Country rank
#483
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Competition fans

42.6% are female, 57.4% are male, average age 40.1.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Competition audience in Germany
MetricValue
Female42.6%
Male57.4%
Average age40.1
Estimated audience size8,348,849
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Competition audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3923%
40-4924%
50+19%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Competition audience comes from Germany.

Worldwide audience distribution share by country for Competition
CountryShare
United States20.7%
United Kingdom7.1%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Competition audience in Germany is strongest.

Fig. 05

Top regions by affinity

Competition fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~900K1.34×
02Berlin~500K1.23×
03Hamburg~200K1.21×
04Nordrhein-Westfalen~2M1.06×
05Schleswig-Holstein~300K1.05×
06Bayern~1.5M1.03×
07Rheinland-Pfalz~400K1.03×
08Bremen~70K1.02×
09Baden-Württemberg~1M1.01×
10Sachsen~400K0.99×
11Niedersachsen~800K0.97×
12Brandenburg~200K0.88×
13Saarland~90K0.88×
14Thüringen~200K0.86×
15Sachsen-Anhalt~200K0.83×
16Mecklenburg-Vorpommern~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Competition, Germany
0.82×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Competition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Competition audience
#·InterestCategoryAffinity×
01TransfermarktSports3.64×
02Real propertyHome & Garden2.42×
03TipicoGames2.41×
04Artificial intelligenceTechnology & Electronics2.28×
05KickerSports2.28×
06NatureHome & Garden2.24×
07BiologyHealth2.22×
08MSNNews2.22×
09LodgingTravel & Leisure2.12×
10VacationsTravel & Leisure2.08×
11Sports clubSports1.96×
12TagesschauMovies & TV1.91×
13EmailTechnology & Electronics1.89×
14FamilyKids & Family1.88×
15SportschauSports1.78×
16ReligionBusiness & Career1.75×
17German languagePolitics & Society1.67×
18SV Werder BremenSports1.61×
19DessertsFood & Beverages1.60×
20TattoosFashion & Accessoires1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Competition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Competition audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.42×
PatriotismCONSERVATISM1.38×
Risk AppetiteTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Competition audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
SustainabilityBALANCE0.77×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Competition have in Germany?

Competition has an estimated audience of 8,348,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Competition fans?

42.6% of Competition fans are female, 57.4% are male, with an average age of 40.1 years.

03

Which brands do Competition fans like most?

Competition fans show strongest brand affinity for Transfermarkt (3.64×), Nature (2.24×), and Tagesschau (1.91×) over the country average.

04

Where do Competition fans live in Germany?

Competition fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Competition fans also like?

Beyond Competition itself, the audience over-indexes on Nature (2.24×), Tagesschau (1.91×), Family (1.88×), and Vacations (2.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Competition audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →