Competition Audience in Germany
Competition has an estimated audience of 8,348,849 people in Germany. 42.6% are female, 57.4% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Litter box, Stradivarius, Progressive rock, Škoda Kodiaq, Home Delivery.
The average Competition fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Litter box, Stradivarius, Progressive rock, with strongest over-indexing on Litter box (1.56× the country average). Demographically, the Competition audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Competition fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 40.1 |
| Estimated audience size | 8,348,849 |
Audience persona
The typical Competition fan in Germany is more male, around 40.1 years old, with strong Sports Activity tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,058,140 | 1.13× |
| Bayern | 1,406,585 | 1.05× |
| Baden-Württemberg | 1,192,615 | 1.05× |
| Hessen | 916,041 | 1.44× |
| Niedersachsen | 761,959 | 0.94× |
| Berlin | 503,817 | 1.35× |
| Rheinland-Pfalz | 425,262 | 1.02× |
| Sachsen | 371,172 | 0.91× |
| Schleswig-Holstein | 318,414 | 1.06× |
| Hamburg | 237,282 | 1.26× |
| Brandenburg | 213,573 | 0.82× |
| Sachsen-Anhalt | 162,256 | 0.75× |
| Thüringen | 160,751 | 0.76× |
| Mecklenburg-Vorpommern | 111,826 | 0.7× |
| Saarland | 84,045 | 0.82× |
| Bremen | 68,146 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 1.56× | Pets & Animals |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.9× | Music & Radio |
| Škoda Kodiaq | 2.07× | Cars & Mobility |
| Home Delivery | 2.25× | Food & Beverages |
| Snow White (Fables) | 1.82× | Literature |
| Stamp collecting | 3.32× | Home & Garden |
| Jaguar F-Pace | 3.66× | Cars & Mobility |
| Corfu (regional unit) | 1.76× | Travel & Leisure |
| Keeper (password manager) | 2.36× | Technology & Electronics |
| Chalkidiki | 2.06× | Travel & Leisure |
| Theocracy | 4.86× | Music & Radio |
| Volvo V60 | 2.17× | Cars & Mobility |
| The Equalizer | 2.26× | Movies & TV |
| Graham Greene (actor) | 1.76× | |
| Kerala | 1.83× | Travel & Leisure |
| Emperor Entertainment Group | 1.53× | Business & Career |
| Glashütte | 1.75× | Travel & Leisure |
| Graham Greene | 1.81× | Literature |
| Carrie (novel) | 2.26× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.24 |
| Indulgence | JOY | 1.19 |
| Early Adopter Mentality | POWER | 1.19 |
| Patriotism | CONSERVATISM | 1.19 |
| Spirituality | BALANCE | 1.12 |
| Pet Ownership | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
See Competition audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Competition have in Germany?
Competition has an estimated audience of 8,348,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Competition fans?
42.6% of Competition fans are female, 57.4% are male, with an average age of 40.1 years.
Which brands do Competition fans like most?
Competition fans show strongest brand affinity for Litter box (1.56×), Stradivarius (1.97×), and Progressive rock (1.9×) over the country average.
Where do Competition fans live in Germany?
Competition fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,058,140), Bayern (reach 1,406,585), and Baden-Württemberg (reach 1,192,615). These three regions account for the largest share of the active audience.
What other brands do Competition fans also like?
Beyond Competition itself, the audience over-indexes on Stradivarius (1.97×), Progressive rock (1.9×), Škoda Kodiaq (2.07×), and Home Delivery (2.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.