A data profile of the people who buy, follow and care about Competition in Brazil — modelled from more than twelve digital signal sources. Competition has an estimated audience of 9,159,794 people in Brazil.
Competition has an estimated audience of 9,159,794 people in Brazil. 48.7% are female, 51.3% are male, average age 41.3. Top brand affinities: Seleção Brasileira, Coritiba Foot Ball Club, Centauro, Dafiti, MSN.
Top brand affinities include Seleção Brasileira, Coritiba Foot Ball Club, Centauro, with strongest over-indexing on Seleção Brasileira (1.55× the country average).
Demographically, the Competition audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical Competition fan in Brazil is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Competition profile in Brazil.
48.7% are female, 51.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 41.3 |
| Estimated audience size | 9,159,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Competition audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Submarino | Shopping | 3.10× | ||
| 02 | Coritiba Foot Ball Club | Sports | 2.77× | ||
| 03 | Nottingham Forest | Sports | 2.74× | ||
| 04 | Centauro | Cars & Mobility | 2.39× | ||
| 05 | Dafiti | Fashion & Accessoires | 2.15× | ||
| 06 | Casemiro | Sports | 2.00× | ||
| 07 | Borussia Dortmund | Sports | 1.97× | ||
| 08 | UOL Esporte | Sports | 1.94× | ||
| 09 | MSN | News | 1.84× | ||
| 10 | Sports club | Sports | 1.74× | ||
| 11 | Netshoes | Shopping | 1.71× | ||
| 12 | Lewis Hamilton | Sports | 1.71× | ||
| 13 | Island | Travel & Leisure | 1.68× | ||
| 14 | Lodging | Travel & Leisure | 1.62× | ||
| 15 | Bossa nova | Music & Radio | 1.56× | ||
| 16 | Max Verstappen | Sports | 1.56× | ||
| 17 | Seleção Brasileira | Sports | 1.55× | ||
| 18 | Campeonato Brasileiro Série B | Sports | 1.55× | ||
| 19 | Khan Academy | Business & Career | 1.54× | ||
| 20 | Mexico | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Family Orientation | CONSERVATISM | 1.20× | |
| Community Orientation | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Quality Awareness | PREMIUM | 0.71× | |
| Tradition | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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