Competition Audience in Brazil
Competition has an estimated audience of 9,159,794 people in Brazil. 48.7% are female, 51.3% are male, average age 41.3. Top brand affinities: Superdry., Coritiba Foot Ball Club, Seleção Brasileira, Netshoes, Nature.
Top brand affinities include Superdry., Coritiba Foot Ball Club, Seleção Brasileira, with strongest over-indexing on Superdry. (81.4× the country average). Demographically, the Competition audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Price Sensitivity.
Category: Business & Career · Type: Topic
Demographics of Competition fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 41.3 |
| Estimated audience size | 9,159,794 |
Audience persona
The typical Competition fan in Brazil is balanced, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Superdry..
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superdry. | 81.4× | Fashion & Accessoires |
| Coritiba Foot Ball Club | 3.92× | Sports |
| Seleção Brasileira | 2.02× | Sports |
| Netshoes | 2.63× | Shopping |
| Nature | 1.81× | Home & Garden |
| Mixed martial arts | 3.76× | Sports |
| Dafiti | 2.76× | Fashion & Accessoires |
| 1.56× | Internet & Social Media | |
| Centauro | 2.76× | Cars & Mobility |
| Social media | 1.61× | Business & Career |
| Submarino | 3.97× | Shopping |
| Sport Club do Recife | 2.12× | Sports |
| 1.88× | Technology & Electronics | |
| Video games | 1.55× | Games |
| Happiness | 1.73× | Health |
| University | 1.85× | Business & Career |
| Localiza | 2.03× | Cars & Mobility |
| Telegram | 2.06× | Internet & Social Media |
| Premier League | 1.83× | Sports |
| Dogs | 1.55× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.34 |
| Price Sensitivity | PREMIUM | 1.34 |
| Mindfulness | BALANCE | 1.3 |
| Family Orientation | CONSERVATISM | 1.3 |
| Quality Awareness | PREMIUM | 1.24 |
| Design Affinity | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
See Competition audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.