A data profile of the people who buy, follow and care about Competition in India — modelled from more than twelve digital signal sources. Competition has an estimated audience of 10,053,745 people in India.
Competition has an estimated audience of 10,053,745 people in India. 21.7% are female, 78.3% are male, average age 31.8. Top brand affinities: Psychology, Instant messaging, Hobby, Wikipedia, Anthropology.
Top brand affinities include Psychology, Instant messaging, Hobby, with strongest over-indexing on Psychology (2.11× the country average).
Demographically, the Competition audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Competition fan in India is more male, around 31.8 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Competition profile in India.
21.7% are female, 78.3% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 31.8 |
| Estimated audience size | 10,053,745 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Competition audience comes from India.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Macau | Travel & Leisure | 2.26× | ||
| 02 | Indian Super League | Sports | 2.20× | ||
| 03 | Psychology | Business & Career | 2.11× | ||
| 04 | Tibet | Travel & Leisure | 2.07× | ||
| 05 | Udemy | Business & Career | 2.04× | ||
| 06 | Real property | Home & Garden | 1.97× | ||
| 07 | Anthropology | Business & Career | 1.83× | ||
| 08 | Coursera | Business & Career | 1.83× | ||
| 09 | Wikipedia | Internet & Social Media | 1.77× | ||
| 10 | Crossword | Games | 1.72× | ||
| 11 | Mixed martial arts | Sports | 1.72× | ||
| 12 | Tom Cruise | Movies & TV | 1.67× | ||
| 13 | Pizza | Food & Beverages | 1.65× | ||
| 14 | Instant messaging | Internet & Social Media | 1.59× | ||
| 15 | Hindustan | Politics & Society | 1.58× | ||
| 16 | Lodging | Travel & Leisure | 1.57× | ||
| 17 | Al Nassr FC | Sports | 1.57× | ||
| 18 | Singapore | Travel & Leisure | 1.54× | ||
| 19 | Hobby | Home & Garden | 1.53× | ||
| 20 | Indian Railways | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.57× | |
| Extroversion | THRILL | 1.20× | |
| Career Orientation | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Tradition | CONSERVATISM | 0.63× | |
| Social Media Usage | JOY | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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