A data profile of the people who buy, follow and care about Competition in Netherlands — modelled from more than twelve digital signal sources. Competition has an estimated audience of 2,563,829 people in Netherlands.
Competition has an estimated audience of 2,563,829 people in Netherlands. 52.1% are female, 47.9% are male, average age 43.8. Top brand affinities: Jumbo (supermarket), WhatsApp, Rabobank, Aldi, Hornbach.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.69× the country average).
Demographically, the Competition audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Spirituality, Extroversion.
The typical Competition fan in Netherlands is balanced, around 43.8 years old, with strong Spirituality tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Competition profile in Netherlands.
52.1% are female, 47.9% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 43.8 |
| Estimated audience size | 2,563,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Competition audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hobby | Home & Garden | 2.01× | ||
| 02 | Internet & Social Media | 1.80× | |||
| 03 | Wikipedia | Internet & Social Media | 1.77× | ||
| 04 | Hair products | Beauty & Wellness | 1.76× | ||
| 05 | Charity and causes | Business & Career | 1.75× | ||
| 06 | Walking | Sports | 1.72× | ||
| 07 | Belgium | Travel & Leisure | 1.70× | ||
| 08 | Jumbo (supermarket) | Shopping | 1.69× | ||
| 09 | Rabobank | Business & Career | 1.69× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.67× | ||
| 11 | TUI | Travel & Leisure | 1.61× | ||
| 12 | Hornbach | Shopping | 1.59× | ||
| 13 | Ziggo | Technology & Electronics | 1.59× | ||
| 14 | dumpert.nl | Movies & TV | 1.59× | ||
| 15 | Current events | Arts & Culture | 1.56× | ||
| 16 | Canada | Travel & Leisure | 1.55× | ||
| 17 | Aldi | Shopping | 1.54× | ||
| 18 | Etos | Health | 1.54× | ||
| 19 | Happiness | Health | 1.53× | ||
| 20 | Pets | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.37× | |
| Extroversion | THRILL | 1.37× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Design Affinity | PREMIUM | 0.75× | |
| DIY Mentality | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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