A data profile of the people who buy, follow and care about Hobby in Netherlands — modelled from more than twelve digital signal sources. Hobby has an estimated audience of 3,422,902 people in Netherlands.
The average Hobby fan in Netherlands is 43.9 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), HEMA, Society, with strongest over-indexing on Jumbo (supermarket) (1.5× the country average).
Demographically, the Hobby audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Hobby fan in Netherlands is more female, around 43.9 years old, with strong Tradition tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Hobby profile in Netherlands.
60.8% are female, 39.2% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 43.9 |
| Estimated audience size | 3,422,902 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Hobby audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.7% |
| China | 7.4% |
| Japan | 6.0% |
Where the Hobby audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~500K | 1.13× | |
| 02 | Overijssel | ~300K | 1.10× | |
| 03 | Friesland | ~100K | 1.08× | |
| 04 | Zuid-Holland | ~800K | 1.06× | |
| 05 | North Holland | ~600K | 1.03× | |
| 06 | Flevoland | ~100K | 1.03× | |
| 07 | North Brabant | ~600K | 1.02× | |
| 08 | Limburg | ~200K | 0.95× | |
| 09 | Zeeland | ~70K | 0.95× | |
| 10 | Drenthe | ~100K | 0.93× | |
| 11 | Utrecht | ~200K | 0.90× | |
| 12 | Groningen | ~100K | 0.87× |
The strongest cross-interests of the Hobby audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pattern (sewing) | Home & Garden | 3.15× | ||
| 02 | Yarn | Fashion & Accessoires | 2.44× | ||
| 03 | Team sport | Sports | 2.26× | ||
| 04 | Stradivarius | Shopping | 2.13× | ||
| 05 | Society | Politics & Society | 2.06× | ||
| 06 | Competition | Business & Career | 2.01× | ||
| 07 | Sports equipment | Sports | 1.93× | ||
| 08 | HEMA | Shopping | 1.71× | ||
| 09 | Recreation | Travel & Leisure | 1.67× | ||
| 10 | Libelle | Pets & Animals | 1.61× | ||
| 11 | Crafts | Home & Garden | 1.56× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 13 | Social Deal | Politics & Society | 1.55× | ||
| 14 | Drop shipping | Shopping | 1.53× | ||
| 15 | Boutiques | Fashion & Accessoires | 1.52× | ||
| 16 | Walking | Sports | 1.51× | ||
| 17 | Price | Shopping | 1.51× | ||
| 18 | Jumbo (supermarket) | Shopping | 1.50× | ||
| 19 | Dresses | Fashion & Accessoires | 1.50× | ||
| 20 | Trousers | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.36× | |
| Individualism | JOY | 1.26× | |
| Early Adopter Mentality | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.90× | |
| Patriotism | CONSERVATISM | 1.00× | |
| Need for Security | CONSERVATISM | 1.03× |
Hobby has an estimated audience of 3,422,902 people in Netherlands, concentrated in Zuid-Holland and North Holland.
60.8% of Hobby fans are female, 39.2% are male, with an average age of 43.9 years.
Hobby fans show strongest brand affinity for Jumbo (supermarket) (1.5×), HEMA (1.71×), and Society (2.06×) over the country average.
Hobby fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~600K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Hobby itself, the audience over-indexes on HEMA (1.71×), Society (2.06×), Team sport (2.26×), and Recreation (1.67×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Hobby. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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