A data profile of the people who buy, follow and care about Society in Netherlands — modelled from more than twelve digital signal sources. Society has an estimated audience of 3,381,388 people in Netherlands.
The average Society fan in Netherlands is 44.2 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.73× the country average).
Demographically, the Society audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Society fan in Netherlands is more female, around 44.2 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Society profile in Netherlands.
58.9% are female, 41.1% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 44.2 |
| Estimated audience size | 3,381,388 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Society audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
Where the Society audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.35× | |
| 02 | Zuid-Holland | ~1M | 1.30× | |
| 03 | North Brabant | ~600K | 1.13× | |
| 04 | Gelderland | ~500K | 1.13× | |
| 05 | Flevoland | ~100K | 1.12× | |
| 06 | Overijssel | ~300K | 1.11× | |
| 07 | Limburg | ~200K | 1.02× | |
| 08 | Groningen | ~100K | 0.98× | |
| 09 | Friesland | ~100K | 0.97× | |
| 10 | Drenthe | ~100K | 0.92× | |
| 11 | Zeeland | ~60K | 0.81× | |
| 12 | Utrecht | ~200K | 0.66× |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hobby | Home & Garden | 2.06× | ||
| 02 | Internet & Social Media | 1.80× | |||
| 03 | Charity and causes | Business & Career | 1.77× | ||
| 04 | Hair products | Beauty & Wellness | 1.76× | ||
| 05 | Jumbo (supermarket) | Shopping | 1.73× | ||
| 06 | Etos | Health | 1.70× | ||
| 07 | Wikipedia | Internet & Social Media | 1.70× | ||
| 08 | Rabobank | Business & Career | 1.69× | ||
| 09 | Psychology | Business & Career | 1.67× | ||
| 10 | Happiness | Health | 1.67× | ||
| 11 | Center Parcs | Travel & Leisure | 1.66× | ||
| 12 | Belgium | Travel & Leisure | 1.65× | ||
| 13 | TUI | Travel & Leisure | 1.65× | ||
| 14 | Spas | Beauty & Wellness | 1.64× | ||
| 15 | ABN AMRO | Business & Career | 1.60× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.59× | ||
| 17 | Hornbach | Shopping | 1.55× | ||
| 18 | Walking | Sports | 1.53× | ||
| 19 | Family | Kids & Family | 1.51× | ||
| 20 | Education | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.41× | |
| Mindfulness | BALANCE | 1.40× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Quality Awareness | PREMIUM | 0.88× | |
| DIY Mentality | THRILL | 0.91× |
Society has an estimated audience of 3,381,388 people in Netherlands, concentrated in Zuid-Holland and North Holland.
58.9% of Society fans are female, 41.1% are male, with an average age of 44.2 years.
Society fans show strongest brand affinity for Jumbo (supermarket) (1.73×), WhatsApp (1.8×), and Rabobank (1.69×) over the country average.
Society fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Holland (reach ~800K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Society itself, the audience over-indexes on WhatsApp (1.8×), Rabobank (1.69×), Hornbach (1.55×), and Hobby (2.06×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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