A data profile of the people who buy, follow and care about Wikipedia in Netherlands — modelled from more than twelve digital signal sources. Wikipedia has an estimated audience of 2,365,945 people in Netherlands.
The average Wikipedia fan in Netherlands is 44.6 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include YouTube, RTL Nieuws, Amsterdam, with strongest over-indexing on YouTube (1.84× the country average).
Demographically, the Wikipedia audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Wikipedia fan in Netherlands is balanced, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for YouTube.
The key figures that characterise the Wikipedia profile in Netherlands.
52.2% are female, 47.8% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 44.6 |
| Estimated audience size | 2,365,945 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Wikipedia audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 6.8% |
| United Kingdom | 5.0% |
Where the Wikipedia audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.14× | |
| 02 | Friesland | ~100K | 1.12× | |
| 03 | Overijssel | ~200K | 1.11× | |
| 04 | Gelderland | ~300K | 1.09× | |
| 05 | Limburg | ~200K | 1.06× | |
| 06 | North Brabant | ~400K | 1.03× | |
| 07 | Zuid-Holland | ~500K | 0.98× | |
| 08 | Groningen | ~70K | 0.90× | |
| 09 | Flevoland | ~60K | 0.88× | |
| 10 | Utrecht | ~200K | 0.85× | |
| 11 | Drenthe | ~60K | 0.83× |
The strongest cross-interests of the Wikipedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 2.05× | |||
| 02 | YouTube | Movies & TV | 1.84× | ||
| 03 | Dutch language | Politics & Society | 1.82× | ||
| 04 | Magazines | Literature | 1.78× | ||
| 05 | Architecture | Business & Career | 1.77× | ||
| 06 | The Hague | Travel & Leisure | 1.75× | ||
| 07 | Amsterdam | Travel & Leisure | 1.74× | ||
| 08 | TV | Movies & TV | 1.74× | ||
| 09 | Internet & Social Media | 1.74× | |||
| 10 | Hotels | Travel & Leisure | 1.69× | ||
| 11 | History | Literature | 1.69× | ||
| 12 | Politics and social issues | Politics & Society | 1.68× | ||
| 13 | Social network | Internet & Social Media | 1.67× | ||
| 14 | Software | Technology & Electronics | 1.66× | ||
| 15 | Voetbalprimeur | Sports | 1.63× | ||
| 16 | HEMA | Shopping | 1.61× | ||
| 17 | RTL Nieuws | Movies & TV | 1.57× | ||
| 18 | IKEA | Home & Garden | 1.52× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Jumbo (supermarket) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.20× | |
| Urban Lifestyle | OPEN | 1.19× | |
| Social Media Usage | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.38× | |
| Individualism | JOY | 0.62× | |
| Patriotism | CONSERVATISM | 0.63× |
Wikipedia has an estimated audience of 2,365,945 people in Netherlands, concentrated in Zuid-Holland and North Holland.
52.2% of Wikipedia fans are female, 47.8% are male, with an average age of 44.6 years.
Wikipedia fans show strongest brand affinity for YouTube (1.84×), RTL Nieuws (1.57×), and Amsterdam (1.74×) over the country average.
Wikipedia fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Wikipedia itself, the audience over-indexes on RTL Nieuws (1.57×), Amsterdam (1.74×), Dutch language (1.82×), and Magazines (1.78×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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