Wikipedia Audience in Canada
Wikipedia has an estimated audience of 5,666,399 people in Canada. 48.4% are female, 51.6% are male, average age 42.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: States and union territories of India, North India, Ludhiana.
The average Wikipedia fan in Canada is 42.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include States and union territories of India, North India, Ludhiana, with strongest over-indexing on States and union territories of India (1.52× the country average). Demographically, the Wikipedia audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 10 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Wikipedia fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 42.8 |
| Estimated audience size | 5,666,399 |
Audience persona
The typical Wikipedia fan in Canada is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for States and union territories of India.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,870,628 | 1.21× |
| Quebec | 1,708,732 | 1.26× |
| British Columbia | 1,001,047 | 1.18× |
| Alberta | 737,719 | 1.05× |
| Manitoba | 207,289 | 0.98× |
| Nova Scotia | 189,339 | 1.12× |
| New Brunswick | 144,848 | 1.11× |
| Saskatchewan | 138,899 | 0.77× |
| Newfoundland and Labrador | 65,521 | 0.76× |
| Prince Edward Island | 21,910 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| States and union territories of India | 1.52× | Travel & Leisure |
| North India | 1.54× | Travel & Leisure |
| Ludhiana | 1.54× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 0.98 |
| Price Sensitivity | PREMIUM | 0.96 |
| Convenience Orientation | PREMIUM | 0.95 |
| Urban Lifestyle | OPEN | 0.92 |
| Career Orientation | POWER | 0.92 |
| Early Adopter Mentality | POWER | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| Germany | 6.9% |
| India | 5.1% |
See Wikipedia audiences in other countries
More Internet & Social Media audiences in Canada
Frequently asked questions
How many fans does Wikipedia have in Canada?
Wikipedia has an estimated audience of 5,666,399 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Wikipedia fans?
48.4% of Wikipedia fans are female, 51.6% are male, with an average age of 42.8 years.
Which brands do Wikipedia fans like most?
Wikipedia fans show strongest brand affinity for States and union territories of India (1.52×), North India (1.54×), and Ludhiana (1.54×) over the country average.
Where do Wikipedia fans live in Canada?
Wikipedia fans in Canada are most concentrated in Ontario (reach 2,870,628), Quebec (reach 1,708,732), and British Columbia (reach 1,001,047). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.