A data profile of the people who buy, follow and care about Wikipedia in Mexico — modelled from more than twelve digital signal sources. Wikipedia has an estimated audience of 4,261,545 people in Mexico.
The average Wikipedia fan in Mexico is 32.9 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Video hosting service, Creative Commons, Video on demand, with strongest over-indexing on Video hosting service (3.92× the country average).
Demographically, the Wikipedia audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Wikipedia fan in Mexico is balanced, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Video hosting service.
The key figures that characterise the Wikipedia profile in Mexico.
46.2% are female, 53.8% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 32.9 |
| Estimated audience size | 4,261,545 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 9% |
of the worldwide Wikipedia audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 6.8% |
| United Kingdom | 5.0% |
Where the Wikipedia audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nuevo Leon | ~400K | 1.41× | |
| 02 | State of Mexico | ~800K | 1.36× | |
| 03 | Baja California | ~200K | 1.31× | |
| 04 | Yucatan | ~100K | 1.23× | |
| 05 | Veracruz (state) | ~300K | 1.22× | |
| 06 | Jalisco | ~400K | 1.15× | |
| 07 | Distrito Federal | ~600K | 1.11× | |
| 08 | Chihuahua | ~200K | 1.11× | |
| 09 | Coahuila de Zaragoza | ~100K | 1.08× | |
| 10 | Baja California Sur | ~40K | 1.07× | |
| 11 | Michoacan de Ocampo | ~200K | 1.05× | |
| 12 | Chiapas | ~100K | 1.01× | |
| 13 | Aguascalientes | ~50K | 1.01× | |
| 14 | Puebla | ~200K | 0.99× | |
| 15 | Guanajuato | ~200K | 0.92× | |
| 16 | Morelos | ~60K | 0.88× | |
| 17 | Nayarit | ~40K | 0.88× | |
| 18 | Durango | ~50K | 0.85× | |
| 19 | Campeche | ~30K | 0.83× | |
| 20 | Sinaloa | ~90K | 0.82× | |
| 21 | Guerrero | ~90K | 0.82× | |
| 22 | Zacatecas | ~40K | 0.82× | |
| 23 | Hidalgo | ~80K | 0.81× | |
| 24 | Oaxaca | ~90K | 0.80× | |
| 25 | Tlaxcala | ~40K | 0.80× | |
| 26 | Colima | ~20K | 0.75× |
The strongest cross-interests of the Wikipedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 4.24× | ||
| 02 | Video hosting service | Technology & Electronics | 3.92× | ||
| 03 | facundo | Movies & TV | 3.89× | ||
| 04 | Video on demand | Movies & TV | 2.48× | ||
| 05 | Web server | Technology & Electronics | 2.43× | ||
| 06 | musica ranchera | Music & Radio | 1.92× | ||
| 07 | Doo-wop | Music & Radio | 1.85× | ||
| 08 | Humorism | Literature | 1.76× | ||
| 09 | Polka | Music & Radio | 1.75× | ||
| 10 | Midwest hip hop | Music & Radio | 1.65× | ||
| 11 | Atlanta hip hop | Music & Radio | 1.65× | ||
| 12 | British hip hop | Music & Radio | 1.64× | ||
| 13 | Country rap | Music & Radio | 1.61× | ||
| 14 | High-definition television | Technology & Electronics | 1.57× | ||
| 15 | Web browser | Technology & Electronics | 1.57× | ||
| 16 | Choir | Home & Garden | 1.56× | ||
| 17 | Digital television | Movies & TV | 1.52× | ||
| 18 | Instrumental | Music & Radio | 1.52× | ||
| 19 | Spoken word | Business & Career | 1.52× | ||
| 20 | French hip hop | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Tradition | CONSERVATISM | 1.15× | |
| Extroversion | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Design Affinity | PREMIUM | 0.84× | |
| Sustainability | BALANCE | 0.89× |
Wikipedia has an estimated audience of 4,261,545 people in Mexico, concentrated in State of Mexico and Distrito Federal.
46.2% of Wikipedia fans are female, 53.8% are male, with an average age of 32.9 years.
Wikipedia fans show strongest brand affinity for Video hosting service (3.92×), Creative Commons (4.24×), and Video on demand (2.48×) over the country average.
Wikipedia fans in Mexico are most concentrated in State of Mexico (reach ~800K), Distrito Federal (reach ~600K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Wikipedia itself, the audience over-indexes on Creative Commons (4.24×), Video on demand (2.48×), musica ranchera (1.92×), and High-definition television (1.57×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.