A data profile of the people who buy, follow and care about Instrumental in Mexico — modelled from more than twelve digital signal sources. Instrumental has an estimated audience of 5,500,330 people in Mexico.
The average Instrumental fan in Mexico is 31.7 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Veracruz (state).
Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (2.75× the country average).
Demographically, the Instrumental audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 23 regions tracked by Rascasse.
The typical Instrumental fan in Mexico is balanced, around 31.7 years old, with strong Mindfulness tendencies and a notable affinity for Catholic Church.
The key figures that characterise the Instrumental profile in Mexico.
47.7% are female, 52.3% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 31.7 |
| Estimated audience size | 5,500,330 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Instrumental audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.5% |
| India | 7.8% |
Where the Instrumental audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chiapas | ~200K | 1.35× | |
| 02 | Veracruz (state) | ~400K | 1.23× | |
| 03 | Puebla | ~400K | 1.20× | |
| 04 | Michoacan de Ocampo | ~200K | 1.14× | |
| 05 | Guerrero | ~200K | 1.13× | |
| 06 | Colima | ~40K | 1.07× | |
| 07 | Hidalgo | ~100K | 1.04× | |
| 08 | Morelos | ~100K | 1.04× | |
| 09 | Jalisco | ~400K | 1.03× | |
| 10 | Tlaxcala | ~70K | 1.03× | |
| 11 | Nayarit | ~50K | 1.01× | |
| 12 | Yucatan | ~100K | 1.00× | |
| 13 | Guanajuato | ~300K | 0.98× | |
| 14 | Campeche | ~40K | 0.96× | |
| 15 | Zacatecas | ~70K | 0.95× | |
| 16 | State of Mexico | ~700K | 0.94× | |
| 17 | Durango | ~70K | 0.93× | |
| 18 | Aguascalientes | ~60K | 0.92× | |
| 19 | Baja California Sur | ~40K | 0.92× | |
| 20 | Coahuila de Zaragoza | ~100K | 0.91× | |
| 21 | Baja California | ~200K | 0.88× | |
| 22 | Chihuahua | ~200K | 0.88× | |
| 23 | Nuevo Leon | ~300K | 0.77× |
The strongest cross-interests of the Instrumental audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Banana | Food & Beverages | 3.00× | ||
| 02 | Sarcasm | Politics & Society | 3.00× | ||
| 03 | Travel agency | Travel & Leisure | 3.00× | ||
| 04 | El País | News | 3.00× | ||
| 05 | Freeware | Technology & Electronics | 3.00× | ||
| 06 | Dentistry | Business & Career | 3.00× | ||
| 07 | Office 365 | Technology & Electronics | 3.00× | ||
| 08 | Google Drive | Technology & Electronics | 3.00× | ||
| 09 | Sexology | Kids & Family | 3.00× | ||
| 10 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 11 | Breastfeeding | Kids & Family | 3.00× | ||
| 12 | Twilight (series) | Movies & TV | 3.00× | ||
| 13 | captain america | Movies & TV | 3.00× | ||
| 14 | Avocado | Food & Beverages | 3.00× | ||
| 15 | Doctor of Medicine | Business & Career | 3.00× | ||
| 16 | Papaya | Food & Beverages | 3.00× | ||
| 17 | RT (TV network) | Movies & TV | 3.00× | ||
| 18 | Catholic Church | Politics & Society | 2.75× | ||
| 19 | Internet celebrity | Internet & Social Media | 2.05× | ||
| 20 | Game consoles | Technology & Electronics | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.35× | |
| Risk Appetite | THRILL | 1.73× | |
| Travelling | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.86× | |
| DIY Mentality | THRILL | 0.87× |
Instrumental has an estimated audience of 5,500,330 people in Mexico, concentrated in State of Mexico and Jalisco.
47.7% of Instrumental fans are female, 52.3% are male, with an average age of 31.7 years.
Instrumental fans show strongest brand affinity for Catholic Church (2.75×), Banana (3×), and Sarcasm (3×) over the country average.
Instrumental fans in Mexico are most concentrated in State of Mexico (reach ~700K), Jalisco (reach ~400K), and Veracruz (state) (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Instrumental itself, the audience over-indexes on Banana (3×), Sarcasm (3×), Travel agency (3×), and El País (3×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Instrumental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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