A data profile of the people who buy, follow and care about Instrumental in Brazil — modelled from more than twelve digital signal sources. Instrumental has an estimated audience of 8,452,681 people in Brazil.
Instrumental has an estimated audience of 8,452,681 people in Brazil. 51.0% are female, 49.0% are male, average age 40.9. Top brand affinities: Music download, Bossa nova, Public transport, Wikipedia, Elton John.
Top brand affinities include Music download, Bossa nova, Public transport, with strongest over-indexing on Music download (2.41× the country average).
Demographically, the Instrumental audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Instrumental fan in Brazil is balanced, around 40.9 years old, with strong Tradition tendencies and a notable affinity for Music download.
The key figures that characterise the Instrumental profile in Brazil.
51.0% are female, 49.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 40.9 |
| Estimated audience size | 8,452,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Instrumental audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.8% |
| Brazil | 8.5% |
| India | 7.8% |
The strongest cross-interests of the Instrumental audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elton John | Music & Radio | 4.36× | ||
| 02 | Orange | Technology & Electronics | 4.13× | ||
| 03 | Bob Dylan | Music & Radio | 4.07× | ||
| 04 | George Michael | Music & Radio | 4.01× | ||
| 05 | Herbalism | Health | 3.49× | ||
| 06 | Amy Winehouse | Music & Radio | 3.44× | ||
| 07 | Tom Hardy | Movies & TV | 3.36× | ||
| 08 | Bon Jovi | Music & Radio | 3.35× | ||
| 09 | Sandra Bullock | Movies & TV | 2.88× | ||
| 10 | Bossa nova | Music & Radio | 2.85× | ||
| 11 | Music download | Technology & Electronics | 2.41× | ||
| 12 | Wikipedia | Internet & Social Media | 2.22× | ||
| 13 | Public transport | Cars & Mobility | 2.20× | ||
| 14 | Microwave oven | Home & Garden | 2.13× | ||
| 15 | Tradition | Politics & Society | 1.88× | ||
| 16 | Brad Pitt | Movies & TV | 1.87× | ||
| 17 | Chelsea F.C. | Sports | 1.78× | ||
| 18 | Anne Hathaway | Movies & TV | 1.76× | ||
| 19 | MSN | News | 1.58× | ||
| 20 | Activism | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.88× | |
| Community Orientation | OPEN | 1.84× | |
| Patriotism | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.20× | |
| Luxury Orientation | PREMIUM | 0.20× | |
| Design Affinity | PREMIUM | 0.50× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Instrumental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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