A data profile of the people who buy, follow and care about Chelsea F.C. in Brazil — modelled from more than twelve digital signal sources. Chelsea F.C. has an estimated audience of 5,856,218 people in Brazil.
The average Chelsea F.C. fan in Brazil is 33.1 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Seleção Brasileira, Sofascore, Neymar, with strongest over-indexing on Seleção Brasileira (3.19× the country average).
Demographically, the Chelsea F.C. audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Chelsea F.C. fan in Brazil is more male, around 33.1 years old, with strong Community Orientation tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Chelsea F.C. profile in Brazil.
36.0% are female, 64.0% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 33.1 |
| Estimated audience size | 5,856,218 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 11% |
of the worldwide Chelsea F.C. audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 10.0% |
| United Kingdom | 9.9% |
| Brazil | 7.4% |
Where the Chelsea F.C. audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~300K | 1.46× | |
| 02 | Amazonas | ~200K | 1.40× | |
| 03 | Piauí | ~100K | 1.32× | |
| 04 | Pará | ~300K | 1.27× | |
| 05 | Tocantins | ~60K | 1.18× | |
| 06 | Rondônia | ~70K | 1.17× | |
| 07 | Acre | ~30K | 1.17× | |
| 08 | Roraima | ~20K | 1.15× | |
| 09 | Bahia | ~500K | 1.11× | |
| 10 | Mato Grosso | ~100K | 1.11× | |
| 11 | Amapá | ~30K | 1.03× | |
| 12 | Rio de Janeiro | ~700K | 1.02× | |
| 13 | Paraíba | ~100K | 1.02× | |
| 14 | Espírito Santo | ~100K | 1.00× | |
| 15 | Goiás | ~300K | 0.98× | |
| 16 | Alagoas | ~100K | 0.96× | |
| 17 | Rio Grande do Norte | ~100K | 0.94× | |
| 18 | Mato Grosso do Sul | ~90K | 0.91× | |
| 19 | Pernambuco | ~300K | 0.89× | |
| 20 | Sergipe | ~70K | 0.89× | |
| 21 | Ceará | ~300K | 0.85× | |
| 22 | Minas Gerais | ~600K | 0.78× | |
| 23 | Federal District | ~90K | 0.76× | |
| 24 | Santa Catarina | ~200K | 0.69× | |
| 25 | São Paulo | ~1M | 0.68× | |
| 26 | Paraná | ~300K | 0.68× | |
| 27 | Rio Grande do Sul | ~200K | 0.57× |
The strongest cross-interests of the Chelsea F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carlo Ancelotti | Sports | 7.58× | ||
| 02 | River Plate | Sports | 5.72× | ||
| 03 | Eclipse | Music & Radio | 4.88× | ||
| 04 | Sofascore | Sports | 3.97× | ||
| 05 | Memphis Depay | Sports | 3.96× | ||
| 06 | Endrick | Sports | 3.85× | ||
| 07 | Serie B | Sports | 3.81× | ||
| 08 | Manchester City F.C. | Sports | 3.58× | ||
| 09 | Al Nassr FC | Sports | 3.57× | ||
| 10 | Telegram | Internet & Social Media | 3.35× | ||
| 11 | Copa do Brasil | Sports | 3.33× | ||
| 12 | Seleção Brasileira | Sports | 3.19× | ||
| 13 | Paris Saint-Germain | Sports | 2.88× | ||
| 14 | Neymar | Sports | 2.26× | ||
| 15 | CR Vasco da Gama | Sports | 1.98× | ||
| 16 | Real Madrid C.F. | Sports | 1.93× | ||
| 17 | Cruzeiro Esporte Clube | Sports | 1.89× | ||
| 18 | Betano | Games | 1.73× | ||
| 19 | Santos FC | Sports | 1.61× | ||
| 20 | Sociedade Esportiva Palmeiras | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.25× | |
| Tradition | CONSERVATISM | 1.24× | |
| Spirituality | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.72× | |
| Indulgence | JOY | 0.73× | |
| Design Affinity | PREMIUM | 0.76× |
Chelsea F.C. has an estimated audience of 5,856,218 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
36.0% of Chelsea F.C. fans are female, 64.0% are male, with an average age of 33.1 years.
Chelsea F.C. fans show strongest brand affinity for Seleção Brasileira (3.19×), Sofascore (3.97×), and Neymar (2.26×) over the country average.
Chelsea F.C. fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~700K), and Minas Gerais (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Chelsea F.C. itself, the audience over-indexes on Sofascore (3.97×), Neymar (2.26×), Betano (1.73×), and Eclipse (4.88×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Chelsea F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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