A data profile of the people who buy, follow and care about Activism in Brazil — modelled from more than twelve digital signal sources. Activism has an estimated audience of 6,653,104 people in Brazil.
The average Activism fan in Brazil is 44.7 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Social change, Digitizing, Social movement, with strongest over-indexing on Social change (6.71× the country average).
Demographically, the Activism audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Activism fan in Brazil is more female, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Social change.
The key figures that characterise the Activism profile in Brazil.
56.1% are female, 43.9% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 44.7 |
| Estimated audience size | 6,653,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Activism audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.8% |
| Italy | 6.7% |
| India | 6.5% |
Where the Activism audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~100K | 1.18× | |
| 02 | Amapá | ~30K | 1.14× | |
| 03 | Acre | ~20K | 1.07× | |
| 04 | Tocantins | ~50K | 1.04× | |
| 05 | Sergipe | ~70K | 1.03× | |
| 06 | Rondônia | ~60K | 1.03× | |
| 07 | Roraima | ~20K | 1.03× | |
| 08 | Amazonas | ~100K | 1.02× | |
| 09 | Alagoas | ~100K | 1.01× | |
| 10 | Piauí | ~90K | 1.01× | |
| 11 | Rio Grande do Norte | ~100K | 1.00× | |
| 12 | Mato Grosso do Sul | ~100K | 0.99× | |
| 13 | Maranhão | ~200K | 0.98× | |
| 14 | Espírito Santo | ~100K | 0.98× | |
| 15 | Paraíba | ~100K | 0.98× | |
| 16 | Mato Grosso | ~100K | 0.97× | |
| 17 | Pará | ~200K | 0.96× | |
| 18 | Pernambuco | ~300K | 0.93× | |
| 19 | Goiás | ~200K | 0.93× | |
| 20 | Ceará | ~300K | 0.92× | |
| 21 | Rio de Janeiro | ~600K | 0.90× | |
| 22 | Santa Catarina | ~300K | 0.90× | |
| 23 | Bahia | ~400K | 0.89× | |
| 24 | Rio Grande do Sul | ~300K | 0.88× | |
| 25 | Paraná | ~400K | 0.86× | |
| 26 | São Paulo | ~1.5M | 0.84× | |
| 27 | Minas Gerais | ~600K | 0.82× |
The strongest cross-interests of the Activism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digitizing | Technology & Electronics | 33.13× | ||
| 02 | Hannah Arendt | Literature | 10.28× | ||
| 03 | Equal opportunity | Politics & Society | 9.82× | ||
| 04 | Agatha Christie | Literature | 7.00× | ||
| 05 | Social change | Politics & Society | 6.71× | ||
| 06 | Political campaign | Politics & Society | 6.69× | ||
| 07 | Social equality | Politics & Society | 6.61× | ||
| 08 | Social justice | Politics & Society | 5.64× | ||
| 09 | Voting | Politics & Society | 5.03× | ||
| 10 | Crime fiction | Literature | 4.09× | ||
| 11 | Social movement | Politics & Society | 3.81× | ||
| 12 | Brasil 247 | News | 3.73× | ||
| 13 | Charity and causes | Business & Career | 3.05× | ||
| 14 | Mounjaro | Health | 1.95× | ||
| 15 | Barbie | Movies & TV | 1.87× | ||
| 16 | Self-awareness | Health | 1.86× | ||
| 17 | Politics | Politics & Society | 1.59× | ||
| 18 | TikTok | Internet & Social Media | 1.59× | ||
| 19 | Gemini | Technology & Electronics | 1.55× | ||
| 20 | Botafogo | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.92× | |
| Sustainability | BALANCE | 2.02× | |
| Career Orientation | POWER | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.08× | |
| Luxury Orientation | PREMIUM | 1.11× | |
| Sports Activity | POWER | 1.17× |
Activism has an estimated audience of 6,653,104 people in Brazil, concentrated in São Paulo and Minas Gerais.
56.1% of Activism fans are female, 43.9% are male, with an average age of 44.7 years.
Activism fans show strongest brand affinity for Social change (6.71×), Digitizing (33.13×), and Social movement (3.81×) over the country average.
Activism fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Activism itself, the audience over-indexes on Digitizing (33.13×), Social movement (3.81×), Equal opportunity (9.82×), and Brasil 247 (3.73×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Activism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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