Mounjaro Audience in Brazil
Mounjaro has an estimated audience of 13,081,675 people in Brazil. 69.3% are female, 30.7% are male, average age 36.0. Top brand affinities: Megan Fox, Adriana Lima, Natalie Portman, Scarlett Johansson, Nicole Kidman.
Top brand affinities include Megan Fox, Adriana Lima, Natalie Portman, with strongest over-indexing on Megan Fox (14.32× the country average). Demographically, the Mounjaro audience skews more female with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity.
Category: Health · Type: Brand
Demographics of Mounjaro fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 36.0 |
| Estimated audience size | 13,081,675 |
Audience persona
The typical Mounjaro fan in Brazil is more female, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Megan Fox.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Megan Fox | 14.32× | Movies & TV |
| Adriana Lima | 20× | Fashion & Accessoires |
| Natalie Portman | 19× | Movies & TV |
| Scarlett Johansson | 12.7× | Movies & TV |
| Nicole Kidman | 10.96× | Movies & TV |
| The Big Bang Theory | 6.1× | Movies & TV |
| Juice fasting | 89.18× | Health |
| Weight Watchers | 43.19× | Food & Beverages |
| Barbara Palvin | 20× | Fashion & Accessoires |
| Harry Potter | 2.06× | Movies & TV |
| CC cream | 14.06× | Beauty & Wellness |
| Superman | 2.34× | Movies & TV |
| Natalie Dormer | 20× | Movies & TV |
| Halle Berry | 17.64× | Movies & TV |
| Elizabeth Debicki | 20× | Movies & TV |
| Family Guy | 9.4× | Movies & TV |
| Jane Fonda | 13.96× | Movies & TV |
| Elle Fanning | 7.23× | Movies & TV |
| Penélope Cruz | 20× | Movies & TV |
| Blue Bloods (TV series) | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.41 |
| Price Sensitivity | PREMIUM | 3.29 |
| Early Adopter Mentality | POWER | 3.12 |
| Sports Activity | POWER | 1.94 |
| Career Orientation | POWER | 1.88 |
| Social Media Usage | JOY | 1.84 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 26.9% |
| United Kingdom | 18.1% |
| United States | 16.4% |
See Mounjaro audiences in other countries
More Health audiences in Brazil
- Betano (55,349,930)
- Saint Albray (32,493,175)
- Tempo Beer Industries (18,798,004)
- Lucas Bols (17,681,794)
- Casas Bahia (17,301,194)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Mounjaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.