Rascasse Audience Intelligence

Mounjaro Target Market in Brazil

A data profile of the people who buy, follow and care about Mounjaro in Brazil — modelled from more than twelve digital signal sources. Mounjaro has an estimated audience of 13,660,933 people in Brazil.

#11among Brand in Brazil#9in Health

Mounjaro has an estimated audience of 13,660,933 people in Brazil. 66.3% are female, 33.7% are male, average age 37.5. Top brand affinities: Juice fasting, Adriana Lima, Heidi Klum, Natalie Portman, Scarlett Johansson.

Top brand affinities include Juice fasting, Adriana Lima, Heidi Klum, with strongest over-indexing on Juice fasting (167.33× the country average).

Demographically, the Mounjaro audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

The typical Mounjaro fan in Brazil is more female, around 37.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Juice fasting.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mounjaro profile in Brazil.

Audience size
13.7M
in Brazil
Gender
66.3%♀
33.7% male
Age
37.5
average years
Country rank
#330
Brand in Brazil
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mounjaro

66.3% are female, 33.7% are male, average age 37.5.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Mounjaro audience in Brazil
MetricValue
Female66.3%
Male33.7%
Average age37.5
Estimated audience size13,660,933
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Mounjaro audience in Brazil
Age bracketShare%
16-1921%
20-2923%
30-3923%
40-4919%
50+15%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Mounjaro audience comes from Brazil.

Worldwide audience distribution share by country for Mounjaro
CountryShare
Brazil27.9%
United States15.6%
United Kingdom14.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mounjaro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mounjaro audience
#·InterestCategoryAffinity×
01Juice fastingHealth167.33×
02Weight WatchersFood & Beverages51.64×
03Heidi KlumFashion & Accessoires25.91×
04SmoothieFood & Beverages21.96×
05Chris PineMovies & TV21.90×
06John Wick 2Movies & TV21.24×
07Adriana LimaFashion & Accessoires20.00×
08Barbara PalvinFashion & Accessoires20.00×
09Natalie DormerMovies & TV20.00×
10Natalie PortmanMovies & TV17.25×
11Halle BerryMovies & TV16.89×
12Tom HardyMovies & TV12.71×
13Scarlett JohanssonMovies & TV12.01×
14Nicole KidmanMovies & TV11.27×
15Megan FoxMovies & TV10.66×
16Spy filmMovies & TV10.03×
17Julia RobertsMovies & TV9.42×
18Rede RecordMovies & TV7.60×
19The Big Bang TheoryMovies & TV5.36×
20SupermanMovies & TV3.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mounjaro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mounjaro audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.31×
Price SensitivityPREMIUM2.83×
Career OrientationPOWER2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mounjaro audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.23×
Luxury OrientationPREMIUM0.35×
Need for SecurityCONSERVATISM0.38×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Mounjaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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