Mounjaro Audience in Germany
Mounjaro has an estimated audience of 2,062,474 people in Germany. 70.7% are female, 29.3% are male, average age 31.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Malayalam, Commercial mortgage, Progressive rock, Product design.
The average Mounjaro fan in Germany is 31.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Malayalam, Commercial mortgage, with strongest over-indexing on Dog breed (1.93× the country average). Demographically, the Mounjaro audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Mounjaro fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 31.8 |
| Estimated audience size | 2,062,474 |
Audience persona
The typical Mounjaro fan in Germany is more female, around 31.8 years old, with strong Sports Activity tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 568,107 | 1.26× |
| Bayern | 360,198 | 1.09× |
| Baden-Württemberg | 280,524 | 1× |
| Niedersachsen | 217,700 | 1.09× |
| Hessen | 187,683 | 1.19× |
| Rheinland-Pfalz | 117,016 | 1.13× |
| Berlin | 104,927 | 1.14× |
| Schleswig-Holstein | 74,190 | 1× |
| Sachsen | 70,236 | 0.69× |
| Brandenburg | 60,674 | 0.95× |
| Hamburg | 49,375 | 1.06× |
| Sachsen-Anhalt | 43,342 | 0.81× |
| Thüringen | 40,655 | 0.77× |
| Mecklenburg-Vorpommern | 38,685 | 0.98× |
| Saarland | 26,875 | 1.06× |
| Bremen | 13,661 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.93× | Pets & Animals |
| Malayalam | 11.34× | Politics & Society |
| Commercial mortgage | 3.17× | Business & Career |
| Progressive rock | 2.41× | Music & Radio |
| Product design | 1.8× | Business & Career |
| Business English | 2.35× | Business & Career |
| Bounce (film) | 8.64× | Movies & TV |
| Samanyolu Haber | 3.49× | Movies & TV |
| Cachorro | 2.4× | Pets & Animals |
| Natural rubber | 1.56× | Cars & Mobility |
| Nurse education | 1.65× | Kids & Family |
| Eco Friendly Living | 2.37× | Home & Garden |
| MS Mode | 4.27× | Fashion & Accessoires |
| Pro-Ject | 4.03× | Music & Radio |
| Home Delivery | 1.63× | Food & Beverages |
| Nationality | 1.66× | Politics & Society |
| Hypertext | 1.62× | Technology & Electronics |
| Enzkreis | 5.1× | Travel & Leisure |
| Graham Greene (actor) | 2.09× | |
| Roger Federer | 2× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.83 |
| Pet Ownership | JOY | 1.79 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Healthy Lifestyle | BALANCE | 1.71 |
| Travelling | THRILL | 1.56 |
| Design Affinity | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 26.9% |
| United Kingdom | 18.1% |
| United States | 16.4% |
See Mounjaro audiences in other countries
More Health audiences in Germany
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Frequently asked questions
How many fans does Mounjaro have in Germany?
Mounjaro has an estimated audience of 2,062,474 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mounjaro fans?
70.7% of Mounjaro fans are female, 29.3% are male, with an average age of 31.8 years.
Which brands do Mounjaro fans like most?
Mounjaro fans show strongest brand affinity for Dog breed (1.93×), Malayalam (11.34×), and Commercial mortgage (3.17×) over the country average.
Where do Mounjaro fans live in Germany?
Mounjaro fans in Germany are most concentrated in Nordrhein-Westfalen (reach 568,107), Bayern (reach 360,198), and Baden-Württemberg (reach 280,524). These three regions account for the largest share of the active audience.
What other brands do Mounjaro fans also like?
Beyond Mounjaro itself, the audience over-indexes on Malayalam (11.34×), Commercial mortgage (3.17×), Progressive rock (2.41×), and Product design (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mounjaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.