Rascasse Audience Intelligence

Mounjaro Target Market in Germany

A data profile of the people who buy, follow and care about Mounjaro in Germany — modelled from more than twelve digital signal sources. Mounjaro has an estimated audience of 2,171,204 people in Germany.

#376among Brand in Germany#76in Health

The average Mounjaro fan in Germany is 34.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Aesthetic medicine, Energy bar, Sunday Brunch, with strongest over-indexing on Aesthetic medicine (102.17× the country average).

Demographically, the Mounjaro audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mounjaro fan in Germany is more female, around 34.5 years old, with strong Quality Awareness tendencies and a notable affinity for Aesthetic medicine.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mounjaro profile in Germany.

Audience size
2.2M
in Germany
Gender
67.8%♀
32.2% male
Age
34.5
average years
Country rank
#3072
Brand in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mounjaro

67.8% are female, 32.2% are male, average age 34.5.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Mounjaro audience in Germany
MetricValue
Female67.8%
Male32.2%
Average age34.5
Estimated audience size2,171,204
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Mounjaro audience in Germany
Age bracketShare%
16-1931%
20-2920%
30-3920%
40-4919%
50+9%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Mounjaro audience comes from Germany.

Worldwide audience distribution share by country for Mounjaro
CountryShare
Brazil27.9%
United States15.6%
United Kingdom14.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mounjaro audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mounjaro customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K1.23×
02Hessen~200K1.17×
03Niedersachsen~200K1.12×
04Rheinland-Pfalz~100K1.12×
05Berlin~100K1.09×
06Saarland~30K1.08×
07Schleswig-Holstein~90K1.05×
08Bayern~400K1.04×
09Hamburg~50K1.03×
10Baden-Württemberg~300K0.99×
11Mecklenburg-Vorpommern~40K0.99×
12Brandenburg~70K0.94×
13Bremen~20K0.85×
14Sachsen-Anhalt~50K0.84×
15Thüringen~50K0.80×
16Sachsen~80K0.69×
Fig. 06

Affinity by region

Affinity by region — Mounjaro, Germany
0.69×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mounjaro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mounjaro audience
#·InterestCategoryAffinity×
01Aesthetic medicineBusiness & Career102.17×
02Energy barFood & Beverages26.95×
03Heidelberg UniversityBusiness & Career19.68×
04Low-fat dietFood & Beverages12.70×
05Sunday BrunchKids & Family11.85×
06Diet foodFood & Beverages10.21×
07Window blindHome & Garden8.16×
08Adriana LimaFashion & Accessoires6.67×
09Paleolithic dietHealth6.29×
10Day spaBeauty & Wellness5.90×
11Robert RedfordMovies & TV5.74×
12Specialty coffeeFood & Beverages5.61×
13Anti-aging creamBeauty & Wellness5.59×
14Female bodybuildingSports4.52×
15Eye linerBeauty & Wellness4.42×
16Fitness and figure competitionSports3.49×
17DinnerFood & Beverages3.20×
18Tour de FranceSports3.14×
19Netto Marken-DiscountShopping2.04×
20TagesschauMovies & TV1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mounjaro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mounjaro audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.69×
Community OrientationOPEN1.58×
ExtroversionTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mounjaro audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Family OrientationCONSERVATISM0.75×
Convenience OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mounjaro's target market in Germany?

Mounjaro's target market in Germany covers an estimated 2,171,204 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mounjaro customers?

67.8% of the Mounjaro audience are female, 32.2% are male, with an average age of 34.5 years.

03

Which brands do Mounjaro fans like most?

Mounjaro fans show strongest brand affinity for Aesthetic medicine (102.17×), Energy bar (26.95×), and Sunday Brunch (11.85×) over the country average.

04

Where do Mounjaro fans live in Germany?

Mounjaro fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mounjaro fans also like?

Beyond Mounjaro itself, the audience over-indexes on Energy bar (26.95×), Sunday Brunch (11.85×), Diet food (10.21×), and Robert Redford (5.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Mounjaro audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mounjaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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