Heidelberg University Audience in Germany
Heidelberg University has an estimated audience of 249,846 people in Germany. 57.3% are female, 42.7% are male, average age 37.7. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Psychiatric hospital, Neurology (journal), Mounjaro, Ludwig Maximilian University of Munich, Mannheim University of Applied Sciences.
The average Heidelberg University fan in Germany is 37.7 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Psychiatric hospital, Neurology (journal), Mounjaro, with strongest over-indexing on Psychiatric hospital (47.53× the country average). Demographically, the Heidelberg University audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Heidelberg University fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 37.7 |
| Estimated audience size | 249,846 |
Audience persona
The typical Heidelberg University fan in Germany is more female, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Psychiatric hospital.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 112,430 | 3.3× |
| Nordrhein-Westfalen | 47,586 | 0.87× |
| Bayern | 32,894 | 0.82× |
| Hessen | 29,854 | 1.57× |
| Rheinland-Pfalz | 19,715 | 1.57× |
| Niedersachsen | 17,521 | 0.72× |
| Berlin | 11,101 | 0.99× |
| Sachsen | 7,178 | 0.59× |
| Schleswig-Holstein | 5,009 | 0.56× |
| Thüringen | 4,553 | 0.72× |
| Hamburg | 4,489 | 0.79× |
| Sachsen-Anhalt | 3,991 | 0.62× |
| Brandenburg | 3,986 | 0.51× |
| Saarland | 3,354 | 1.09× |
| Mecklenburg-Vorpommern | 1,954 | 0.41× |
| Bremen | 1,850 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Psychiatric hospital | 47.53× | Health |
| Neurology (journal) | 79.43× | Health |
| Mounjaro | 19.68× | Health |
| Ludwig Maximilian University of Munich | 38.41× | Business & Career |
| Mannheim University of Applied Sciences | 52.98× | Business & Career |
| Free University of Berlin | 31.5× | Business & Career |
| University of Münster | 32.58× | Business & Career |
| Neurosurgery | 34.16× | Health |
| Karlsruhe Institute of Technology | 41.65× | Business & Career |
| University of Regensburg | 34.54× | Business & Career |
| University of Bonn | 33.38× | Business & Career |
| Jawline | 28.03× | Beauty & Wellness |
| Aesthetic medicine | 36.49× | Business & Career |
| University of Erlangen-Nuremberg | 38.07× | Business & Career |
| University of Ulm | 67.06× | Business & Career |
| Darmstadt University of Applied Sciences | 61.71× | Business & Career |
| Dresden University of Technology | 37.71× | Business & Career |
| Interventional radiology | 118.75× | Business & Career |
| Gastroenterology (journal) | 76.56× | Health |
| University of Giessen | 36.78× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.6 |
| Sustainability | BALANCE | 1.49 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Career Orientation | POWER | 1.46 |
| Community Orientation | OPEN | 1.43 |
| Indulgence | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.2% |
| China | 12.9% |
| United States | 8.4% |
See Heidelberg University audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does Heidelberg University have in Germany?
Heidelberg University has an estimated audience of 249,846 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Heidelberg University fans?
57.3% of Heidelberg University fans are female, 42.7% are male, with an average age of 37.7 years.
Which brands do Heidelberg University fans like most?
Heidelberg University fans show strongest brand affinity for Psychiatric hospital (47.53×), Neurology (journal) (79.43×), and Mounjaro (19.68×) over the country average.
Where do Heidelberg University fans live in Germany?
Heidelberg University fans in Germany are most concentrated in Baden-Württemberg (reach 112,430), Nordrhein-Westfalen (reach 47,586), and Bayern (reach 32,894). These three regions account for the largest share of the active audience.
What other brands do Heidelberg University fans also like?
Beyond Heidelberg University itself, the audience over-indexes on Neurology (journal) (79.43×), Mounjaro (19.68×), Ludwig Maximilian University of Munich (38.41×), and Mannheim University of Applied Sciences (52.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heidelberg University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.