Rascasse Audience Intelligence

Heidelberg University Audience in Germany

A data profile of the people who buy, follow and care about Heidelberg University in Germany — modelled from more than twelve digital signal sources. Heidelberg University has an estimated audience of 249,846 people in Germany.

#76among University in Germany#1910among POI in Germany#1306in Business & Career

The average Heidelberg University fan in Germany is 37.7 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Psychiatric hospital, Neurology (journal), Mounjaro, with strongest over-indexing on Psychiatric hospital (47.53× the country average).

Demographically, the Heidelberg University audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Heidelberg University fan in Germany is more female, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Psychiatric hospital.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heidelberg University profile in Germany.

Audience size
250K
in Germany
Gender
57.3%♀
42.7% male
Age
37.7
average years
Country rank
#19666
POI in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heidelberg University fans

57.3% are female, 42.7% are male, average age 37.7.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Heidelberg University audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age37.7
Estimated audience size249,846
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Heidelberg University audience in Germany
Age bracketShare%
16-1920%
20-2926%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Heidelberg University audience comes from Germany.

Worldwide audience distribution share by country for Heidelberg University
CountryShare
Germany28.4%
China12.2%
United States7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heidelberg University audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heidelberg University fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K4.23×
02Rheinland-Pfalz~20K1.55×
03Hessen~30K1.48×
04Saarland~3K1.07×
05Berlin~10K0.89×
06Bremen~2K0.88×
07Nordrhein-Westfalen~40K0.79×
08Bayern~30K0.75×
09Hamburg~4K0.75×
10Thüringen~5K0.73×
11Niedersachsen~20K0.68×
12Sachsen-Anhalt~4K0.64×
13Sachsen~7K0.59×
14Schleswig-Holstein~5K0.59×
15Brandenburg~5K0.58×
16Mecklenburg-Vorpommern~3K0.56×
Fig. 06

Affinity by region

Affinity by region — Heidelberg University, Germany
0.56×1.00×4.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heidelberg University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heidelberg University audience
#·InterestCategoryAffinity×
01Interventional radiologyBusiness & Career118.75×
02Neurology (journal)Health79.43×
03Gastroenterology (journal)Health76.56×
04University of UlmBusiness & Career67.06×
05Darmstadt University of Applied SciencesBusiness & Career61.71×
06Mannheim University of Applied SciencesBusiness & Career52.98×
07Psychiatric hospitalHealth47.53×
08Karlsruhe Institute of TechnologyBusiness & Career41.65×
09Ludwig Maximilian University of MunichBusiness & Career38.41×
10University of Erlangen-NurembergBusiness & Career38.07×
11Dresden University of TechnologyBusiness & Career37.71×
12Aesthetic medicineBusiness & Career36.49×
13University of RegensburgBusiness & Career34.54×
14NeurosurgeryHealth34.16×
15University of BonnBusiness & Career33.38×
16University of MünsterBusiness & Career32.58×
17Free University of BerlinBusiness & Career31.50×
18JawlineBeauty & Wellness28.03×
19Maja GöpelLiterature21.38×
20MounjaroHealth19.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heidelberg University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heidelberg University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
SpiritualityBALANCE2.06×
Career OrientationPOWER1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heidelberg University audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Design AffinityPREMIUM0.97×
Early Adopter MentalityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heidelberg University have in Germany?

Heidelberg University has an estimated audience of 249,846 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Heidelberg University fans?

57.3% of Heidelberg University fans are female, 42.7% are male, with an average age of 37.7 years.

03

Which brands do Heidelberg University fans like most?

Heidelberg University fans show strongest brand affinity for Psychiatric hospital (47.53×), Neurology (journal) (79.43×), and Mounjaro (19.68×) over the country average.

04

Where do Heidelberg University fans live in Germany?

Heidelberg University fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Nordrhein-Westfalen (reach ~40K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Heidelberg University fans also like?

Beyond Heidelberg University itself, the audience over-indexes on Neurology (journal) (79.43×), Mounjaro (19.68×), Ludwig Maximilian University of Munich (38.41×), and Mannheim University of Applied Sciences (52.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in Germany

See Heidelberg University audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Heidelberg University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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