Rascasse Audience Intelligence

Jawline Audience in Germany

A data profile of the people who buy, follow and care about Jawline in Germany — modelled from more than twelve digital signal sources. Jawline has an estimated audience of 478,249 people in Germany.

#4786among Topic in Germany#188in Beauty & Wellness

The average Jawline fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Aesthetic medicine, Natalie Portman, Diane Kruger, with strongest over-indexing on Aesthetic medicine (157× the country average).

Demographically, the Jawline audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jawline fan in Germany is more female, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Aesthetic medicine.

Category: Beauty & Wellness · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jawline profile in Germany.

Audience size
478K
in Germany
Gender
70.0%♀
30.0% male
Age
35.5
average years
Country rank
#12186
Topic in Germany
Fig. 01

Search interest · 12-month trend

-59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jawline fans

70.0% are female, 30.0% are male, average age 35.5.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Jawline audience in Germany
MetricValue
Female70.0%
Male30.0%
Average age35.5
Estimated audience size478,249
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Jawline audience in Germany
Age bracketShare%
16-1929%
20-2919%
30-3921%
40-4921%
50+10%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Jawline audience comes from Germany.

Worldwide audience distribution share by country for Jawline
CountryShare
Germany23.2%
United States15.4%
India9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jawline audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jawline fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.22×
02Hamburg~10K1.14×
03Baden-Württemberg~80K1.09×
04Berlin~30K1.09×
05Bayern~100K1.06×
06Niedersachsen~60K1.03×
07Hessen~40K1.02×
08Rheinland-Pfalz~30K1.02×
09Bremen~5K1.01×
10Saarland~7K0.99×
11Brandenburg~20K0.94×
12Schleswig-Holstein~20K0.93×
13Sachsen~20K0.91×
14Mecklenburg-Vorpommern~10K0.90×
15Thüringen~10K0.89×
16Sachsen-Anhalt~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Jawline, Germany
0.86×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jawline audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jawline audience
#·InterestCategoryAffinity×
01Aesthetic medicineBusiness & Career157.00×
02Jane BirkinMovies & TV48.89×
03SugaringBeauty & Wellness37.88×
04AnnalisaMusic & Radio36.79×
05Heidelberg UniversityBusiness & Career28.03×
06Firefly (airline)Travel & Leisure21.39×
07Gothic architectureHome & Garden21.18×
08Natalie PortmanMovies & TV20.00×
09Diane KrugerMovies & TV20.00×
10Ruby RoseMovies & TV14.25×
11Wacken Open AirMusic & Radio12.76×
12Day spaBeauty & Wellness11.24×
13Window blindHome & Garden8.16×
14Anti-aging creamBeauty & Wellness7.64×
15Lip balmBeauty & Wellness6.35×
16Eye linerBeauty & Wellness6.19×
17Millie Bobby BrownMovies & TV5.58×
18SupermanMovies & TV3.02×
19Netto Marken-DiscountShopping2.27×
20GermanyTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jawline audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jawline audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.88×
Quality AwarenessPREMIUM1.67×
Community OrientationOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jawline audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
IndulgenceJOY0.69×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jawline have in Germany?

Jawline has an estimated audience of 478,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jawline fans?

70.0% of Jawline fans are female, 30.0% are male, with an average age of 35.5 years.

03

Which brands do Jawline fans like most?

Jawline fans show strongest brand affinity for Aesthetic medicine (157×), Natalie Portman (20×), and Diane Kruger (20×) over the country average.

04

Where do Jawline fans live in Germany?

Jawline fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Jawline fans also like?

Beyond Jawline itself, the audience over-indexes on Natalie Portman (20×), Diane Kruger (20×), Day spa (11.24×), and Wacken Open Air (12.76×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Jawline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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