Jawline Audience in United States
Jawline has an estimated audience of 181,804 people in United States. 81.2% are female, 18.8% are male, average age 36.7. Top brand affinities: Historic site, Natural rubber, Product design, UK garage, Isometric exercise.
Top brand affinities include Historic site, Natural rubber, Product design, with strongest over-indexing on Historic site (18.51× the country average). Demographically, the Jawline audience skews more female with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Beauty & Wellness · Type: Topic
Demographics of Jawline fans
| Metric | Value |
|---|---|
| Female | 81.2% |
| Male | 18.8% |
| Average age | 36.7 |
| Estimated audience size | 181,804 |
Audience persona
The typical Jawline fan in United States is more female, around 36.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 18.51× | Arts & Culture |
| Natural rubber | 7.03× | Cars & Mobility |
| Product design | 5.77× | Business & Career |
| UK garage | 10.32× | Music & Radio |
| Isometric exercise | 15.39× | Sports |
| Bank account | 4.11× | Business & Career |
| Stamp collecting | 6.64× | Home & Garden |
| Erzberg Rodeo | 35.87× | Sports |
| Home equity | 2.35× | Home & Garden |
| Tierra Cali | 7.59× | Travel & Leisure |
| Halsey, Oregon | 7.94× | Travel & Leisure |
| Monmouth County, New Jersey | 9.3× | Travel & Leisure |
| JDSU | 2.57× | Business & Career |
| Electrolyte | 3.49× | Health |
| Staycation | 2.26× | Home & Garden |
| Tierra caliente | 5.14× | Travel & Leisure |
| Winemaking | 2.71× | Food & Beverages |
| Kendra Scott | 1.7× | Fashion & Accessoires |
| Fairy godmother | 4.21× | Literature |
| Mothercare | 1.72× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.09 |
| Luxury Orientation | PREMIUM | 2.42 |
| Pet Ownership | JOY | 2.28 |
| Sustainability | BALANCE | 1.69 |
| Mindfulness | BALANCE | 1.68 |
| Design Affinity | PREMIUM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.1% |
| India | 17.1% |
| United States | 14.3% |
See Jawline audiences in other countries
More Beauty & Wellness audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Jawline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.