Rascasse Audience Intelligence

Cultural tourism Audience in United States

A data profile of the people who buy, follow and care about Cultural tourism in United States — modelled from more than twelve digital signal sources. Cultural tourism has an estimated audience of 699,460 people in United States.

#10062among Topic in United States#2312in Travel & Leisure

The average Cultural tourism fan in United States is 45.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tenerife, Curitiba, Government, with strongest over-indexing on Tenerife (460.98× the country average).

Demographically, the Cultural tourism audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cultural tourism fan in United States is balanced, around 45.7 years old, with strong Risk Appetite tendencies and a notable affinity for Tenerife.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cultural tourism profile in United States.

Audience size
699K
in United States
Gender
50.4%♀
49.6% male
Age
45.7
average years
Country rank
#29935
Topic in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cultural tourism fans

50.4% are female, 49.6% are male, average age 45.7.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Cultural tourism audience in United States
MetricValue
Female50.4%
Male49.6%
Average age45.7
Estimated audience size699,460
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Cultural tourism audience in United States
Age bracketShare%
16-1913%
20-2910%
30-3914%
40-4923%
50+40%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Cultural tourism audience comes from United States.

Worldwide audience distribution share by country for Cultural tourism
CountryShare
Japan10.7%
Brazil10.3%
Italy9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cultural tourism audience in United States is strongest.

Fig. 05

Top regions by affinity

Cultural tourism fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.56×
02Vermont~2K1.38×
03Hawaii~4K1.27×
04North Dakota~2K1.26×
05Delaware~2K1.21×
06Montana~2K1.19×
07Maine~3K1.18×
08Rhode Island~3K1.18×
09New Mexico~4K1.16×
10Washington, District of Columbia~2K1.11×
11West Virginia~4K1.09×
12New Hampshire~3K1.09×
13South Dakota~2K1.09×
14Idaho~4K1.06×
15Nebraska~4K1.04×
16Mississippi~6K1.03×
17Arkansas~6K0.99×
18Kansas~5K0.99×
19Kentucky~8K0.96×
20Oklahoma~7K0.96×
21Iowa~6K0.96×
22Louisiana~9K0.95×
23Utah~6K0.95×
24Alabama~9K0.94×
25Connecticut~7K0.94×
26Nevada~6K0.94×
27Oregon~7K0.93×
28South Carolina~10K0.91×
29Indiana~10K0.90×
30Missouri~10K0.90×
31Colorado~10K0.90×
32Wisconsin~10K0.90×
33Minnesota~9K0.90×
34Tennessee~10K0.89×
35Maryland~10K0.88×
36Arizona~10K0.87×
37Massachusetts~10K0.87×
38Michigan~20K0.86×
39Washington~10K0.86×
40Florida~40K0.85×
41Ohio~20K0.85×
42New Jersey~20K0.85×
43Virginia~10K0.85×
44Pennsylvania~20K0.84×
45Georgia~20K0.83×
46North Carolina~20K0.83×
47Illinois~20K0.81×
48New York~30K0.74×
49Texas~40K0.69×
50California~50K0.65×
Fig. 06

Affinity by region

Affinity by region — Cultural tourism, United States
0.65×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cultural tourism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cultural tourism audience
#·InterestCategoryAffinity×
01TenerifeTravel & Leisure460.98×
02LanzaroteTravel & Leisure349.85×
03MajorcaTravel & Leisure299.65×
04CuritibaTravel & Leisure293.33×
05Palma, MajorcaTravel & Leisure192.13×
06El-Tagamu El KhamesPolitics & Society148.41×
07SCTVMovies & TV114.29×
08BandungTravel & Leisure101.56×
09AndalusiaTravel & Leisure101.05×
10Long-exposure photographyArts & Culture81.46×
11Tour operatorTravel & Leisure73.06×
12wildlife conservationPolitics & Society66.94×
13Package tourTravel & Leisure60.71×
14Obedience schoolPets & Animals59.65×
15Playa del CarmenTravel & Leisure58.64×
16GovernmentPolitics & Society57.26×
17Sport climbingSports55.36×
18Photo (French magazine)Fashion & Accessoires48.48×
19WindsurfingSports40.30×
20Natural bodybuildingSports30.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cultural tourism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cultural tourism audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL9.99×
Career OrientationPOWER7.66×
IndividualismJOY7.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cultural tourism audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.28×
Need for SecurityCONSERVATISM1.33×
Healthy LifestyleBALANCE1.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cultural tourism have in United States?

Cultural tourism has an estimated audience of 699,460 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cultural tourism fans?

50.4% of Cultural tourism fans are female, 49.6% are male, with an average age of 45.7 years.

03

Which brands do Cultural tourism fans like most?

Cultural tourism fans show strongest brand affinity for Tenerife (460.98×), Curitiba (293.33×), and Government (57.26×) over the country average.

04

Where do Cultural tourism fans live in United States?

Cultural tourism fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Cultural tourism fans also like?

Beyond Cultural tourism itself, the audience over-indexes on Curitiba (293.33×), Government (57.26×), Majorca (299.65×), and Playa del Carmen (58.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Cultural tourism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cultural tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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