Cultural tourism Audience in United States

Cultural tourism logo

Cultural tourism has an estimated audience of 699,460 people in United States. 50.4% are female, 49.6% are male, average age 45.7. Top regions: California, Florida, New York. Top brand affinities: Tenerife, Curitiba, Government, Majorca, Playa del Carmen.

The average Cultural tourism fan in United States is 45.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Tenerife, Curitiba, Government, with strongest over-indexing on Tenerife (460.98× the country average). Demographically, the Cultural tourism audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Cultural tourism fans

Demographic split for Cultural tourism audience in United States
MetricValue
Female50.4%
Male49.6%
Average age45.7
Estimated audience size699,460

Audience persona

The typical Cultural tourism fan in United States is balanced, around 45.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tenerife.

Top regions in United States

Top regions ranked by reach for Cultural tourism in United States
RegionReachAffinity
California35,0270.46×
Florida32,2370.68×
New York21,9670.56×
Texas18,3160.3×
Georgia8,0360.37×
Virginia7,7240.45×
North Carolina7,6970.37×
Illinois7,1850.31×
Mississippi6,8541.19×
Louisiana6,0940.68×
Arkansas6,0891.06×
New Mexico6,0551.73×
Michigan6,0240.33×
Oklahoma5,9550.77×
Kentucky5,8600.67×
South Carolina5,8130.55×
Alabama5,6730.58×
West Virginia5,6581.74×
Massachusetts5,6520.41×
Alaska5,6473.77×
Maryland5,4890.46×
Hawaii5,4071.8×
Tennessee5,4040.39×
Ohio5,2450.24×
Indiana5,2280.41×
Kansas5,2260.95×
Idaho5,2251.49×
Washington5,1730.37×
Colorado5,1580.47×
New Jersey5,1110.29×
Missouri5,0630.45×
Arizona5,0010.35×
Minnesota4,9970.5×
Pennsylvania4,9790.21×
Iowa4,9620.86×
Montana4,9222.54×
Oregon4,8410.6×
Wisconsin4,7940.46×
North Dakota4,7313.29×
New Hampshire4,6621.69×
Nebraska4,5651.3×
Connecticut4,5580.65×
Nevada4,5270.67×
Rhode Island4,5022.02×
Maine4,4991.8×
Utah4,4420.71×
Vermont4,4283.61×
Delaware4,0322.09×
Washington, District of Columbia2,9111.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cultural tourism audience
BrandAffinityCategory
Tenerife460.98×Travel & Leisure
Curitiba293.33×Travel & Leisure
Government57.26×Politics & Society
Majorca299.65×Travel & Leisure
Playa del Carmen58.64×Travel & Leisure
Bandung101.56×Travel & Leisure
Sport climbing55.36×Sports
Lanzarote349.85×Travel & Leisure
SCTV114.29×Movies & TV
Package tour60.71×Travel & Leisure
Windsurfing40.3×Sports
Obedience school59.65×Pets & Animals
Andalusia101.05×Travel & Leisure
Tour operator73.06×Travel & Leisure
Natural bodybuilding30.82×Sports
Palma, Majorca192.13×Travel & Leisure
Long-exposure photography81.46×Arts & Culture
Photo (French magazine)48.48×Fashion & Accessoires
El-Tagamu El Khames148.41×Politics & Society
wildlife conservation66.94×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cultural tourism audience
TraitClusterScore
LGBTQ+ IdentityOPEN4.64
Community OrientationOPEN4.46
Sports ActivityPOWER2.8
Design AffinityPREMIUM2.67
Luxury OrientationPREMIUM2.38
TravellingTHRILL2.35

Worldwide distribution

Worldwide audience distribution share by country for Cultural tourism
CountryShare
Japan10.7%
Brazil10.3%
Italy9.9%

See Cultural tourism audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Cultural tourism have in United States?

Cultural tourism has an estimated audience of 699,460 people in United States, concentrated in California and Florida.

What is the gender split and age of Cultural tourism fans?

50.4% of Cultural tourism fans are female, 49.6% are male, with an average age of 45.7 years.

Which brands do Cultural tourism fans like most?

Cultural tourism fans show strongest brand affinity for Tenerife (460.98×), Curitiba (293.33×), and Government (57.26×) over the country average.

Where do Cultural tourism fans live in United States?

Cultural tourism fans in United States are most concentrated in California (reach 35,027), Florida (reach 32,237), and New York (reach 21,967). These three regions account for the largest share of the active audience.

What other brands do Cultural tourism fans also like?

Beyond Cultural tourism itself, the audience over-indexes on Curitiba (293.33×), Government (57.26×), Majorca (299.65×), and Playa del Carmen (58.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cultural tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.