wildlife conservation Audience in United States
wildlife conservation has an estimated audience of 2,308,957 people in United States. 53.1% are female, 46.9% are male, average age 44.9. Top regions: California, Florida, Texas. Top brand affinities: Livemusic, MSN, Kitesurfing, Alpine skiing, Draught beer.
The average wildlife conservation fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Livemusic, MSN, Kitesurfing, with strongest over-indexing on Livemusic (9.09× the country average). Demographically, the wildlife conservation audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of wildlife conservation fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 44.9 |
| Estimated audience size | 2,308,957 |
Audience persona
The typical wildlife conservation fan in United States is balanced, around 44.9 years old, with strong Pet Ownership tendencies and a notable affinity for Livemusic.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 199,326 | 0.79× |
| Florida | 186,995 | 1.2× |
| Texas | 155,833 | 0.79× |
| New York | 103,588 | 0.8× |
| Pennsylvania | 71,075 | 0.91× |
| Missouri | 63,497 | 1.71× |
| North Carolina | 58,561 | 0.84× |
| Georgia | 58,520 | 0.82× |
| Ohio | 57,888 | 0.81× |
| Virginia | 57,338 | 1.02× |
| Illinois | 56,393 | 0.73× |
| Michigan | 46,578 | 0.77× |
| New Jersey | 46,475 | 0.79× |
| Arizona | 45,448 | 0.96× |
| Washington | 45,202 | 0.98× |
| Tennessee | 41,784 | 0.9× |
| Alaska | 37,058 | 7.5× |
| Oklahoma | 35,066 | 1.37× |
| Massachusetts | 33,919 | 0.75× |
| Colorado | 33,204 | 0.91× |
| Indiana | 31,725 | 0.75× |
| Alabama | 29,834 | 0.92× |
| Wisconsin | 27,367 | 0.79× |
| Kentucky | 25,290 | 0.87× |
| Louisiana | 25,202 | 0.85× |
| Maryland | 24,083 | 0.61× |
| South Carolina | 23,878 | 0.69× |
| Oregon | 23,705 | 0.9× |
| Minnesota | 23,104 | 0.7× |
| Arkansas | 16,970 | 0.89× |
| Iowa | 16,728 | 0.88× |
| Kansas | 16,680 | 0.92× |
| Mississippi | 16,637 | 0.87× |
| Connecticut | 15,368 | 0.66× |
| Utah | 14,977 | 0.72× |
| Nevada | 14,651 | 0.66× |
| Idaho | 12,449 | 1.08× |
| West Virginia | 11,700 | 1.09× |
| Nebraska | 10,056 | 0.87× |
| New Mexico | 9,595 | 0.83× |
| Maine | 8,292 | 1× |
| New Hampshire | 8,173 | 0.9× |
| Montana | 6,638 | 1.04× |
| Hawaii | 6,282 | 0.63× |
| Rhode Island | 6,071 | 0.83× |
| Washington, District of Columbia | 4,711 | 0.68× |
| Delaware | 3,987 | 0.63× |
| South Dakota | 3,931 | 0.74× |
| North Dakota | 3,615 | 0.76× |
| Vermont | 3,583 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 9.09× | Music & Radio |
| MSN | 5.98× | News |
| Kitesurfing | 25.09× | Sports |
| Alpine skiing | 8.76× | Sports |
| Draught beer | 14.46× | Food & Beverages |
| Staples (Canada) | 5.55× | Business & Career |
| International education | 17.95× | Business & Career |
| Financial Times | 16.74× | News |
| Jane Goodall | 10.09× | Pets & Animals |
| Great Clips | 5.08× | Beauty & Wellness |
| Wildlife photography | 5.71× | Technology & Electronics |
| Chuck Norris | 4.37× | Movies & TV |
| Backpacking (travel) | 5.8× | Travel & Leisure |
| Birdwatching | 7.22× | Pets & Animals |
| Hobby Lobby | 2.67× | Home & Garden |
| Sam Elliott | 6.54× | Movies & TV |
| Travel photography | 4.36× | Technology & Electronics |
| Drone racing | 24.36× | Sports |
| Chimpanzee | 21.99× | Pets & Animals |
| Superman | 1.67× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 4.13 |
| Community Orientation | OPEN | 3.65 |
| LGBTQ+ Identity | OPEN | 3.57 |
| Sustainability | BALANCE | 2.78 |
| Travelling | THRILL | 2.33 |
| Risk Appetite | THRILL | 2.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.3% |
| India | 11.1% |
| United Kingdom | 9.1% |
See wildlife conservation audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
Frequently asked questions
How many fans does wildlife conservation have in United States?
wildlife conservation has an estimated audience of 2,308,957 people in United States, concentrated in California and Florida.
What is the gender split and age of wildlife conservation fans?
53.1% of wildlife conservation fans are female, 46.9% are male, with an average age of 44.9 years.
Which brands do wildlife conservation fans like most?
wildlife conservation fans show strongest brand affinity for Livemusic (9.09×), MSN (5.98×), and Kitesurfing (25.09×) over the country average.
Where do wildlife conservation fans live in United States?
wildlife conservation fans in United States are most concentrated in California (reach 199,326), Florida (reach 186,995), and Texas (reach 155,833). These three regions account for the largest share of the active audience.
What other brands do wildlife conservation fans also like?
Beyond wildlife conservation itself, the audience over-indexes on MSN (5.98×), Kitesurfing (25.09×), Alpine skiing (8.76×), and Draught beer (14.46×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for wildlife conservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.