Rascasse Audience Intelligence

wildlife conservation Audience in United States

A data profile of the people who buy, follow and care about wildlife conservation in United States — modelled from more than twelve digital signal sources. wildlife conservation has an estimated audience of 2,308,957 people in United States.

#273among Field of study in United States#5865among Topic in United States#816in Politics & Society

The average wildlife conservation fan in United States is 44.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Cultural tourism, Drone racing, with strongest over-indexing on International education (43.02× the country average).

Demographically, the wildlife conservation audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical wildlife conservation fan in United States is balanced, around 44.9 years old, with strong Pet Ownership tendencies and a notable affinity for International education.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the wildlife conservation profile in United States.

Audience size
2.3M
in United States
Gender
53.1%♀
46.9% male
Age
44.9
average years
Country rank
#12697
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of wildlife conservation fans

53.1% are female, 46.9% are male, average age 44.9.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for wildlife conservation audience in United States
MetricValue
Female53.1%
Male46.9%
Average age44.9
Estimated audience size2,308,957
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the wildlife conservation audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3917%
40-4920%
50+37%
Fig. 04

Worldwide distribution

33.3%

of the worldwide wildlife conservation audience comes from United States.

Worldwide audience distribution share by country for wildlife conservation
CountryShare
United States33.3%
India11.1%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the wildlife conservation audience in United States is strongest.

Fig. 05

Top regions by affinity

wildlife conservation fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K4.83×
02Oklahoma~30K1.22×
03Kentucky~30K1.14×
04Missouri~40K1.13×
05Kansas~20K1.06×
06Alabama~30K1.03×
07Maine~9K1.03×
08Idaho~10K1.01×
09South Dakota~5K1.01×
10Mississippi~20K0.99×
11Nebraska~10K0.99×
12Delaware~6K0.98×
13Vermont~4K0.98×
14Virginia~50K0.97×
15Arkansas~20K0.97×
16West Virginia~10K0.97×
17Montana~6K0.97×
18Indiana~40K0.96×
19Colorado~30K0.96×
20North Dakota~5K0.96×
21Florida~100K0.95×
22Arizona~40K0.95×
23Washington~40K0.94×
24South Carolina~30K0.94×
25Oregon~20K0.94×
26New Hampshire~9K0.94×
27Pennsylvania~70K0.93×
28Wisconsin~30K0.93×
29Iowa~20K0.93×
30Hawaii~9K0.93×
31Rhode Island~7K0.93×
32New Mexico~10K0.92×
33North Carolina~60K0.91×
34Tennessee~40K0.91×
35Ohio~60K0.90×
36Utah~20K0.90×
37Texas~200K0.89×
38Louisiana~30K0.89×
39Georgia~60K0.88×
40Washington, District of Columbia~6K0.88×
41Nevada~20K0.86×
42Minnesota~30K0.85×
43Connecticut~20K0.83×
44Michigan~50K0.82×
45Illinois~60K0.81×
46New Jersey~50K0.78×
47Massachusetts~30K0.76×
48Maryland~30K0.76×
49California~200K0.74×
50New York~90K0.71×
Fig. 06

Affinity by region

Affinity by region — wildlife conservation, United States
0.71×1.00×4.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the wildlife conservation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for wildlife conservation audience
#·InterestCategoryAffinity×
01Drone racingSports67.52×
02Cultural tourismTravel & Leisure66.94×
03International educationBusiness & Career43.02×
04Brownie (folklore)Food & Beverages30.56×
05Pet CarePets & Animals26.15×
06KitesurfingSports23.52×
07Draught beerFood & Beverages19.91×
08Barbecue sauceFood & Beverages15.99×
09Red Bull RacingSports14.20×
10Antique carCars & Mobility9.65×
11BirdwatchingPets & Animals9.64×
12Auto showCars & Mobility7.97×
13Alpine skiingSports6.15×
14Wildlife photographyTechnology & Electronics5.78×
15Digital photographyBusiness & Career4.83×
16Road tripTravel & Leisure4.67×
17PhilanthropyArts & Culture4.48×
18LivemusicMusic & Radio3.91×
19RadioTechnology & Electronics3.63×
20ActivismPolitics & Society3.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the wildlife conservation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by wildlife conservation audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY6.12×
Community OrientationOPEN5.79×
TravellingTHRILL2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by wildlife conservation audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
Family OrientationCONSERVATISM0.87×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does wildlife conservation have in United States?

wildlife conservation has an estimated audience of 2,308,957 people in United States, concentrated in California and Texas.

02

What is the gender split and age of wildlife conservation fans?

53.1% of wildlife conservation fans are female, 46.9% are male, with an average age of 44.9 years.

03

Which brands do wildlife conservation fans like most?

wildlife conservation fans show strongest brand affinity for International education (43.02×), Cultural tourism (66.94×), and Drone racing (67.52×) over the country average.

04

Where do wildlife conservation fans live in United States?

wildlife conservation fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do wildlife conservation fans also like?

Beyond wildlife conservation itself, the audience over-indexes on Cultural tourism (66.94×), Drone racing (67.52×), Draught beer (19.91×), and Kitesurfing (23.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for wildlife conservation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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