Brownie (folklore) Audience in United States

Brownie (folklore) logo

Brownie (folklore) has an estimated audience of 662,113 people in United States. 78.0% are female, 22.0% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Local food, Online food ordering, Artificial nails, Bakery, Natural skin care.

The average Brownie (folklore) fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Local food, Online food ordering, Artificial nails, with strongest over-indexing on Local food (2.24× the country average). Demographically, the Brownie (folklore) audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Brownie (folklore) fans

Demographic split for Brownie (folklore) audience in United States
MetricValue
Female78.0%
Male22.0%
Average age36.6
Estimated audience size662,113

Audience persona

The typical Brownie (folklore) fan in United States is more female, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Local food.

Top regions in United States

Top regions ranked by reach for Brownie (folklore) in United States
RegionReachAffinity
California80,0161.1×
Texas70,6001.24×
Florida51,1381.14×
New York44,4441.2×
Illinois24,3151.1×
Georgia21,8341.07×
Pennsylvania21,4740.96×
Ohio20,0000.98×
North Carolina19,9001×
New Jersey18,2691.08×
Michigan17,9791.04×
Virginia17,4671.08×
Washington15,1781.14×
Arizona15,0671.11×
Massachusetts13,6341.05×
Indiana12,8461.06×
Tennessee12,3300.93×
Maryland11,2220.99×
Missouri10,2580.96×
Colorado9,6610.93×
Minnesota9,2000.97×
Alabama9,0930.98×
South Carolina9,0180.91×
Kentucky8,9961.08×
Wisconsin8,9850.9×
Louisiana8,4290.99×
Oklahoma8,3451.14×
Oregon7,5911×
Utah7,4811.26×
Connecticut6,6321×
Nevada5,6560.88×
Arkansas5,5551.02×
Kansas5,2251×
Iowa5,2250.96×
Mississippi5,2130.96×
Nebraska3,9011.17×
Idaho3,5301.06×
New Mexico2,9370.88×
Hawaii2,6090.92×
Maine2,5471.07×
West Virginia2,3880.77×
New Hampshire2,2250.85×
Montana1,9431.06×
Washington, District of Columbia1,7530.88×
Rhode Island1,7370.82×
Alaska1,5861.12×
Delaware1,4280.78×
South Dakota1,2590.82×
North Dakota1,1990.88×
Vermont1,0520.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brownie (folklore) audience
BrandAffinityCategory
Local food2.24×Food & Beverages
Online food ordering2.81×Food & Beverages
Artificial nails2.56×Beauty & Wellness
Bakery1.63×Food & Beverages
Natural skin care1.92×Beauty & Wellness
Alpine skiing2.18×Sports
Nail salon2.11×Beauty & Wellness
Smoothie2.19×Food & Beverages
Sports betting2.62×Games
Fast casual restaurants1.6×Food & Beverages
Low-carbohydrate diet2.12×Food & Beverages
Primark2.72×Shopping
Diet food2.13×Food & Beverages
Manicure1.56×Beauty & Wellness
QVC1.71×Movies & TV
Standup paddleboarding2.1×Sports
Superfood2.02×Food & Beverages
Permanent makeup1.79×Beauty & Wellness
Nutella3.96×Food & Beverages
Eyelash extensions1.57×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brownie (folklore) audience
TraitClusterScore
Risk AppetiteTHRILL1.44
Family OrientationCONSERVATISM1.4
Sports ActivityPOWER1.35
Healthy LifestyleBALANCE1.29
Price SensitivityPREMIUM1.27
Pet OwnershipJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Brownie (folklore)
CountryShare
Portugal15.1%
United States14.3%
Colombia7.9%

See Brownie (folklore) audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Brownie (folklore) have in United States?

Brownie (folklore) has an estimated audience of 662,113 people in United States, concentrated in California and Texas.

What is the gender split and age of Brownie (folklore) fans?

78.0% of Brownie (folklore) fans are female, 22.0% are male, with an average age of 36.6 years.

Which brands do Brownie (folklore) fans like most?

Brownie (folklore) fans show strongest brand affinity for Local food (2.24×), Online food ordering (2.81×), and Artificial nails (2.56×) over the country average.

Where do Brownie (folklore) fans live in United States?

Brownie (folklore) fans in United States are most concentrated in California (reach 80,016), Texas (reach 70,600), and Florida (reach 51,138). These three regions account for the largest share of the active audience.

What other brands do Brownie (folklore) fans also like?

Beyond Brownie (folklore) itself, the audience over-indexes on Online food ordering (2.81×), Artificial nails (2.56×), Bakery (1.63×), and Natural skin care (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brownie (folklore). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.