Rascasse Audience Intelligence

Brownie (folklore) Audience in United States

A data profile of the people who buy, follow and care about Brownie (folklore) in United States — modelled from more than twelve digital signal sources. Brownie (folklore) has an estimated audience of 662,113 people in United States.

#109among Sweet in United States#10261among Topic in United States#1686in Food & Beverages

The average Brownie (folklore) fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sainsbury's, Afrobeat, Hair tutorials, with strongest over-indexing on Sainsbury's (39.13× the country average).

Demographically, the Brownie (folklore) audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Travelling, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brownie (folklore) fan in United States is more female, around 36.6 years old, with strong Travelling tendencies and a notable affinity for Sainsbury's.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brownie (folklore) profile in United States.

Audience size
662K
in United States
Gender
78.0%♀
22.0% male
Age
36.6
average years
Country rank
#30907
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brownie (folklore) fans

78.0% are female, 22.0% are male, average age 36.6.

Fig. 02

Gender split

78.0%
Female
22.0%
Male
Demographic split for Brownie (folklore) audience in United States
MetricValue
Female78.0%
Male22.0%
Average age36.6
Estimated audience size662,113
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Brownie (folklore) audience in United States
Age bracketShare%
16-1931%
20-2916%
30-3915%
40-4921%
50+16%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Brownie (folklore) audience comes from United States.

Worldwide audience distribution share by country for Brownie (folklore)
CountryShare
Portugal14.8%
United States13.7%
Colombia8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brownie (folklore) audience in United States is strongest.

Fig. 05

Top regions by affinity

Brownie (folklore) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~70K1.24×
02Utah~7K1.23×
03Nebraska~4K1.20×
04Alaska~2K1.18×
05Oklahoma~8K1.12×
06New York~40K1.11×
07Kentucky~9K1.11×
08Washington~10K1.09×
09Arizona~10K1.08×
10Maine~3K1.08×
11Montana~2K1.08×
12New Jersey~20K1.07×
13Indiana~10K1.07×
14Idaho~4K1.07×
15California~80K1.06×
16Florida~50K1.06×
17Illinois~20K1.05×
18Georgia~20K1.05×
19Virginia~20K1.04×
20Michigan~20K1.03×
21Kansas~5K1.03×
22Arkansas~6K1.02×
23Connecticut~7K1.00×
24North Carolina~20K0.99×
25Massachusetts~10K0.99×
26Alabama~9K0.99×
27Louisiana~8K0.99×
28Oregon~7K0.98×
29Iowa~5K0.98×
30Maryland~10K0.97×
31Missouri~10K0.97×
32Minnesota~9K0.97×
33North Dakota~1K0.97×
34Pennsylvania~20K0.96×
35Ohio~20K0.96×
36Mississippi~5K0.95×
37South Dakota~1K0.95×
38Hawaii~3K0.94×
39Vermont~1K0.94×
40South Carolina~9K0.92×
41Wisconsin~9K0.92×
42Tennessee~10K0.90×
43Colorado~9K0.90×
44New Mexico~3K0.89×
45New Hampshire~2K0.89×
46Rhode Island~2K0.87×
47Nevada~6K0.86×
48Washington, District of Columbia~2K0.85×
49West Virginia~3K0.83×
50Delaware~2K0.83×
Fig. 06

Affinity by region

Affinity by region — Brownie (folklore), United States
0.83×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brownie (folklore) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brownie (folklore) audience
#·InterestCategoryAffinity×
01KebayaFashion & Accessoires40.65×
02Sainsbury'sShopping39.13×
03International educationBusiness & Career32.67×
04IU (singer)Music & Radio31.55×
05Gravity FallsMovies & TV31.00×
06Package tourTravel & Leisure28.16×
07Hair tutorialsBeauty & Wellness28.09×
08African popular musicMusic & Radio27.75×
09DepopFashion & Accessoires23.91×
10Jazz danceSports20.06×
11Gypsy styleFashion & Accessoires19.70×
12AfrobeatMusic & Radio16.69×
13WindsurfingSports15.77×
14Siamese catPets & Animals13.62×
15Persian catPets & Animals12.03×
16Fashion showFashion & Accessoires10.29×
17Stranger ThingsMovies & TV10.24×
18Spirit HalloweenKids & Family9.46×
19SupermanMovies & TV5.60×
20TikTokInternet & Social Media5.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brownie (folklore) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brownie (folklore) audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL4.23×
IndividualismJOY4.19×
MindfulnessBALANCE4.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brownie (folklore) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
SpiritualityBALANCE1.00×
Family OrientationCONSERVATISM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brownie (folklore) have in United States?

Brownie (folklore) has an estimated audience of 662,113 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brownie (folklore) fans?

78.0% of Brownie (folklore) fans are female, 22.0% are male, with an average age of 36.6 years.

03

Which brands do Brownie (folklore) fans like most?

Brownie (folklore) fans show strongest brand affinity for Sainsbury's (39.13×), Afrobeat (16.69×), and Hair tutorials (28.09×) over the country average.

04

Where do Brownie (folklore) fans live in United States?

Brownie (folklore) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Brownie (folklore) fans also like?

Beyond Brownie (folklore) itself, the audience over-indexes on Afrobeat (16.69×), Hair tutorials (28.09×), Depop (23.91×), and Package tour (28.16×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Brownie (folklore) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brownie (folklore). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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