Rascasse Audience Intelligence

Hair tutorials Audience in United States

A data profile of the people who buy, follow and care about Hair tutorials in United States — modelled from more than twelve digital signal sources. Hair tutorials has an estimated audience of 5,508,869 people in United States.

#18among Hair in United States#3555among Topic in United States#130in Beauty & Wellness

The average Hair tutorials fan in United States is 34.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Media Take Out, Ibiza, Al Nassr FC, with strongest over-indexing on Media Take Out (13.15× the country average).

Demographically, the Hair tutorials audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hair tutorials fan in United States is more female, around 34.5 years old, with strong Mindfulness tendencies and a notable affinity for Media Take Out.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair tutorials profile in United States.

Audience size
5.5M
in United States
Gender
72.5%♀
27.5% male
Age
34.5
average years
Country rank
#6137
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair tutorials fans

72.5% are female, 27.5% are male, average age 34.5.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Hair tutorials audience in United States
MetricValue
Female72.5%
Male27.5%
Average age34.5
Estimated audience size5,508,869
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Hair tutorials audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Hair tutorials audience comes from United States.

Worldwide audience distribution share by country for Hair tutorials
CountryShare
United States24.9%
Italy9.6%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair tutorials audience in United States is strongest.

Fig. 05

Top regions by affinity

Hair tutorials fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.22×
02Utah~60K1.16×
03North Dakota~10K1.16×
04Vermont~10K1.15×
05South Dakota~10K1.14×
06Montana~20K1.07×
07West Virginia~30K1.05×
08Delaware~20K1.05×
09Arkansas~50K1.04×
10Louisiana~70K1.03×
11Rhode Island~20K1.03×
12Kentucky~70K1.02×
13Alabama~80K1.01×
14Mississippi~50K1.00×
15Idaho~30K1.00×
16South Carolina~80K0.99×
17Oklahoma~60K0.99×
18Kansas~40K0.99×
19New Mexico~30K0.99×
20Hawaii~20K0.99×
21New Hampshire~20K0.99×
22Maine~20K0.99×
23Nebraska~30K0.97×
24Indiana~100K0.96×
25Missouri~80K0.95×
26Oregon~60K0.95×
27Washington, District of Columbia~20K0.95×
28Iowa~40K0.94×
29Tennessee~100K0.93×
30Minnesota~70K0.93×
31North Carolina~200K0.91×
32Arizona~100K0.91×
33Washington~100K0.91×
34Maryland~90K0.91×
35Texas~400K0.90×
36Ohio~200K0.90×
37Wisconsin~70K0.90×
38Connecticut~50K0.90×
39Nevada~50K0.90×
40Georgia~100K0.88×
41Pennsylvania~200K0.87×
42Michigan~100K0.86×
43Colorado~70K0.86×
44Illinois~200K0.85×
45Virginia~100K0.84×
46Massachusetts~90K0.81×
47New Jersey~100K0.80×
48Florida~300K0.79×
49California~500K0.78×
50New York~200K0.78×
Fig. 06

Affinity by region

Affinity by region — Hair tutorials, United States
0.78×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair tutorials audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair tutorials audience
#·InterestCategoryAffinity×
01Audrey TautouMovies & TV25.27×
02Jean RenoMovies & TV20.64×
03ghdBeauty & Wellness18.47×
04schwarzkopfBeauty & Wellness13.17×
05Media Take OutInternet & Social Media13.15×
06IbizaTravel & Leisure11.43×
07Jenna DewanMovies & TV10.24×
08SalonCentricShopping10.08×
09Al Nassr FCSports9.24×
10Camila CabelloMusic & Radio7.02×
11CosmoProfBeauty & Wellness5.78×
12PonytailFashion & Accessoires5.54×
13Makeup TutorialsBeauty & Wellness3.25×
14HairbrushBeauty & Wellness3.21×
15City BankBusiness & Career2.77×
16Curly HairBeauty & Wellness2.57×
17Bath and BodyworksShopping2.50×
18Long hairBeauty & Wellness2.42×
19Hair ironBeauty & Wellness2.27×
20Lace wigBeauty & Wellness1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair tutorials audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair tutorials audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.03×
IndividualismJOY0.99×
ExtroversionTHRILL0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair tutorials audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.56×
Need for SecurityCONSERVATISM0.56×
PatriotismCONSERVATISM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair tutorials have in United States?

Hair tutorials has an estimated audience of 5,508,869 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hair tutorials fans?

72.5% of Hair tutorials fans are female, 27.5% are male, with an average age of 34.5 years.

03

Which brands do Hair tutorials fans like most?

Hair tutorials fans show strongest brand affinity for Media Take Out (13.15×), Ibiza (11.43×), and Al Nassr FC (9.24×) over the country average.

04

Where do Hair tutorials fans live in United States?

Hair tutorials fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hair tutorials fans also like?

Beyond Hair tutorials itself, the audience over-indexes on Ibiza (11.43×), Al Nassr FC (9.24×), Ponytail (5.54×), and Jenna Dewan (10.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

See Hair tutorials audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair tutorials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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