Rascasse Audience Intelligence

ghd Target Market in United States

A data profile of the people who buy, follow and care about ghd in United States — modelled from more than twelve digital signal sources. ghd has an estimated audience of 361,729 people in United States.

#25among Hair care in United States#4519among Brand in United States#446in Beauty & Wellness

The average ghd fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Corelle, Lumber Liquidators, Leatherman, with strongest over-indexing on Corelle (95.44× the country average).

Demographically, the ghd audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ghd fan in United States is more female, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Corelle.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ghd profile in United States.

Audience size
362K
in United States
Gender
85.5%♀
14.5% male
Age
36.1
average years
Country rank
#43859
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ghd

85.5% are female, 14.5% are male, average age 36.1.

Fig. 02

Gender split

85.5%
Female
14.5%
Male
Demographic split for ghd audience in United States
MetricValue
Female85.5%
Male14.5%
Average age36.1
Estimated audience size361,729
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the ghd audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4920%
50+12%
Fig. 04

Worldwide distribution

7.5%

of the worldwide ghd audience comes from United States.

Worldwide audience distribution share by country for ghd
CountryShare
Italy18.4%
Spain12.7%
United Kingdom11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ghd audience in United States is strongest.

Fig. 05

Top regions by affinity

ghd customers by region in United States
#RegionReachAffinity×
01Arizona~20K2.74×
02California~70K1.78×
03New York~30K1.39×
04Hawaii~2K1.37×
05Alaska~1K1.36×
06Texas~40K1.31×
07Massachusetts~9K1.26×
08Washington, District of Columbia~1K1.24×
09Virginia~10K1.22×
10Washington~9K1.21×
11Maryland~7K1.16×
12Colorado~7K1.16×
13Louisiana~5K1.14×
14Pennsylvania~10K1.11×
15Florida~30K1.07×
16Michigan~10K1.07×
17Minnesota~6K1.07×
18Illinois~10K1.03×
19New Jersey~9K1.02×
20Connecticut~4K1.02×
21Idaho~2K1.01×
22North Dakota<1K1.01×
23Nebraska~2K0.99×
24North Carolina~10K0.94×
25Montana<1K0.94×
26Georgia~10K0.93×
27Oregon~4K0.93×
28Utah~3K0.93×
29South Dakota<1K0.92×
30Vermont<1K0.92×
31Iowa~3K0.91×
32Nevada~3K0.90×
33New Hampshire~1K0.89×
34Rhode Island~1K0.88×
35Kansas~2K0.87×
36Delaware<1K0.87×
37Tennessee~6K0.86×
38West Virginia~1K0.86×
39Maine~1K0.86×
40New Mexico~2K0.85×
41Indiana~5K0.83×
42Kentucky~4K0.82×
43Arkansas~2K0.82×
44South Carolina~4K0.81×
45Ohio~9K0.80×
46Missouri~5K0.79×
47Oklahoma~3K0.79×
48Wisconsin~4K0.78×
49Mississippi~2K0.78×
50Alabama~4K0.77×
Fig. 06

Affinity by region

Affinity by region — ghd, United States
0.77×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ghd audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ghd audience
#·InterestCategoryAffinity×
01SuomipopMusic & Radio347.37×
02Tanya BurrFashion & Accessoires255.61×
03Alvar AaltoHome & Garden148.41×
04CorelleHome & Garden95.44×
05VisayasTravel & Leisure90.91×
06StudentUniverseTravel & Leisure76.97×
07ClarisonicBeauty & Wellness69.86×
08ArtekHome & Garden66.32×
09LeathermanHome & Garden65.06×
10Real TechniquesBeauty & Wellness64.91×
11Lumber LiquidatorsShopping58.69×
12schwarzkopfBeauty & Wellness56.06×
13Bed HeadBeauty & Wellness54.74×
14adidas WomenSports48.36×
15ParticleMusic & Radio43.98×
167 for all MankindFashion & Accessoires43.34×
17LongchampFashion & Accessoires34.45×
18Nebraska Furniture MartShopping20.00×
19Culver'sFood & Beverages8.53×
20CoachFashion & Accessoires6.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ghd audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ghd audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.11×
Quality AwarenessPREMIUM2.29×
Healthy LifestyleBALANCE2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ghd audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.57×
Family OrientationCONSERVATISM0.70×
Convenience OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ghd's target market in United States?

ghd's target market in United States covers an estimated 361,729 people, concentrated in California and Texas.

02

What is the gender split and age of ghd customers?

85.5% of the ghd audience are female, 14.5% are male, with an average age of 36.1 years.

03

Which brands do ghd fans like most?

ghd fans show strongest brand affinity for Corelle (95.44×), Lumber Liquidators (58.69×), and Leatherman (65.06×) over the country average.

04

Where do ghd fans live in United States?

ghd fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do ghd fans also like?

Beyond ghd itself, the audience over-indexes on Lumber Liquidators (58.69×), Leatherman (65.06×), Longchamp (34.45×), and adidas Women (48.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair care audiences in United States

See ghd audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ghd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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