ghd Audience in United States
ghd has an estimated audience of 358,066 people in United States. 85.5% are female, 14.5% are male, average age 36.1. Top regions: California, Texas, New York. Top brand affinities: Corelle, Lumber Liquidators, Leatherman, Longchamp, adidas Women.
The average ghd fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Corelle, Lumber Liquidators, Leatherman, with strongest over-indexing on Corelle (95.44× the country average). Demographically, the ghd audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of ghd fans
| Metric | Value |
|---|---|
| Female | 85.5% |
| Male | 14.5% |
| Average age | 36.1 |
| Estimated audience size | 358,066 |
Audience persona
The typical ghd fan in United States is more female, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Corelle.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 67,678 | 1.72× |
| Texas | 37,450 | 1.22× |
| New York | 30,664 | 1.53× |
| Florida | 28,357 | 1.17× |
| Arizona | 25,662 | 3.51× |
| Pennsylvania | 12,146 | 1.01× |
| Illinois | 12,142 | 1.02× |
| Virginia | 10,946 | 1.26× |
| Georgia | 10,625 | 0.96× |
| New Jersey | 10,053 | 1.1× |
| North Carolina | 9,894 | 0.92× |
| Ohio | 9,371 | 0.85× |
| Massachusetts | 9,087 | 1.29× |
| Michigan | 8,999 | 0.96× |
| Washington | 8,682 | 1.21× |
| Colorado | 6,482 | 1.15× |
| Maryland | 6,134 | 1× |
| Tennessee | 5,946 | 0.83× |
| Indiana | 5,380 | 0.82× |
| Minnesota | 5,311 | 1.04× |
| Oregon | 4,484 | 1.09× |
| Louisiana | 4,447 | 0.96× |
| Missouri | 4,243 | 0.74× |
| South Carolina | 4,237 | 0.79× |
| Wisconsin | 3,990 | 0.74× |
| Connecticut | 3,872 | 1.08× |
| Alabama | 3,396 | 0.68× |
| Kentucky | 3,258 | 0.73× |
| Utah | 3,217 | 1× |
| Nevada | 3,071 | 0.89× |
| Oklahoma | 2,954 | 0.74× |
| Kansas | 2,309 | 0.82× |
| Arkansas | 2,187 | 0.74× |
| Hawaii | 2,177 | 1.41× |
| Iowa | 2,093 | 0.71× |
| Washington, District of Columbia | 1,867 | 1.73× |
| Idaho | 1,743 | 0.97× |
| Mississippi | 1,641 | 0.56× |
| Nebraska | 1,406 | 0.78× |
| New Mexico | 1,269 | 0.71× |
| West Virginia | 1,258 | 0.75× |
| New Hampshire | 1,170 | 0.83× |
| Alaska | 966 | 1.26× |
| Rhode Island | 847 | 0.74× |
| Maine | 834 | 0.65× |
| Montana | 786 | 0.79× |
| North Dakota | 728 | 0.99× |
| Delaware | 667 | 0.67× |
| South Dakota | 485 | 0.59× |
| Vermont | 417 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corelle | 95.44× | Home & Garden |
| Lumber Liquidators | 58.69× | Shopping |
| Leatherman | 65.06× | Home & Garden |
| Longchamp | 34.45× | Fashion & Accessoires |
| adidas Women | 48.36× | Sports |
| Clarisonic | 69.86× | Beauty & Wellness |
| schwarzkopf | 56.06× | Beauty & Wellness |
| Alvar Aalto | 148.41× | Home & Garden |
| StudentUniverse | 76.97× | Travel & Leisure |
| Tanya Burr | 255.61× | Fashion & Accessoires |
| Visayas | 90.91× | Travel & Leisure |
| 7 for all Mankind | 43.34× | Fashion & Accessoires |
| Nebraska Furniture Mart | 20× | Shopping |
| Bed Head | 54.74× | Beauty & Wellness |
| Real Techniques | 64.91× | Beauty & Wellness |
| Suomipop | 347.37× | Music & Radio |
| Particle | 43.98× | Music & Radio |
| Artek (company) | 66.32× | Home & Garden |
| Julia Stiles | 18.04× | Movies & TV |
| Coach | 6.96× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.49 |
| Luxury Orientation | PREMIUM | 1.99 |
| DIY Mentality | THRILL | 1.72 |
| Quality Awareness | PREMIUM | 1.68 |
| Design Affinity | PREMIUM | 1.51 |
| Creativity | OPEN | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 18.7% |
| Spain | 12.6% |
| United Kingdom | 11.7% |
See ghd audiences in other countries
More Hair care audiences in United States
Frequently asked questions
How many fans does ghd have in United States?
ghd has an estimated audience of 358,066 people in United States, concentrated in California and Texas.
What is the gender split and age of ghd fans?
85.5% of ghd fans are female, 14.5% are male, with an average age of 36.1 years.
Which brands do ghd fans like most?
ghd fans show strongest brand affinity for Corelle (95.44×), Lumber Liquidators (58.69×), and Leatherman (65.06×) over the country average.
Where do ghd fans live in United States?
ghd fans in United States are most concentrated in California (reach 67,678), Texas (reach 37,450), and New York (reach 30,664). These three regions account for the largest share of the active audience.
What other brands do ghd fans also like?
Beyond ghd itself, the audience over-indexes on Lumber Liquidators (58.69×), Leatherman (65.06×), Longchamp (34.45×), and adidas Women (48.36×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for ghd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.