Rascasse Audience Intelligence

Particle Audience in United States

A data profile of the people who buy, follow and care about Particle in United States — modelled from more than twelve digital signal sources. Particle has an estimated audience of 450,476 people in United States.

#30among EDM in United States#9500among Person in United States#5473in Music & Radio

The average Particle fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ghd, Blues music, Phish, with strongest over-indexing on ghd (43.98× the country average).

Demographically, the Particle audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Particle fan in United States is more male, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for ghd.

Category: Music & Radio · Type: Person · Subtype: EDM

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Particle profile in United States.

Audience size
450K
in United States
Gender
40.7%♀
59.3% male
Age
41.4
average years
Country rank
#38907
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Particle fans

40.7% are female, 59.3% are male, average age 41.4.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Particle audience in United States
MetricValue
Female40.7%
Male59.3%
Average age41.4
Estimated audience size450,476
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Particle audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3918%
40-4924%
50+25%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Particle audience comes from United States.

Worldwide audience distribution share by country for Particle
CountryShare
India41.3%
United States21.9%
Japan9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Particle audience in United States is strongest.

Fig. 05

Top regions by affinity

Particle fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~7K1.30×
02California~70K1.29×
03New Mexico~3K1.27×
04Texas~50K1.24×
05Utah~5K1.14×
06Kentucky~7K1.13×
07North Carolina~20K1.10×
08Arizona~10K1.10×
09South Carolina~8K1.09×
10Oregon~6K1.08×
11Pennsylvania~20K1.07×
12Georgia~20K1.07×
13Louisiana~6K1.07×
14Hawaii~2K1.07×
15Indiana~9K1.05×
16Connecticut~5K1.04×
17New York~30K1.03×
18Illinois~20K1.03×
19Michigan~10K1.03×
20Washington~10K1.03×
21Mississippi~4K1.03×
22Massachusetts~9K1.02×
23Arkansas~4K1.02×
24Alabama~6K1.01×
25Kansas~4K1.01×
26Alaska~1K1.01×
27Maryland~8K0.99×
28Delaware~1K0.98×
29New Jersey~10K0.97×
30South Dakota~1K0.97×
31Minnesota~6K0.96×
32Missouri~7K0.95×
33Nevada~4K0.95×
34Iowa~4K0.95×
35Nebraska~2K0.95×
36Virginia~10K0.94×
37West Virginia~2K0.94×
38Tennessee~9K0.93×
39Montana~1K0.93×
40North Dakota<1K0.93×
41Florida~30K0.92×
42Wisconsin~6K0.92×
43Rhode Island~1K0.92×
44Vermont<1K0.92×
45Colorado~7K0.91×
46Idaho~2K0.91×
47Maine~1K0.90×
48Ohio~10K0.89×
49New Hampshire~2K0.88×
50Washington, District of Columbia~1K0.85×
Fig. 06

Affinity by region

Affinity by region — Particle, United States
0.85×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Particle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Particle audience
#·InterestCategoryAffinity×
01ghdBeauty & Wellness43.98×
02DeadheadBusiness & Career19.20×
03PhishMusic & Radio17.74×
04Tedeschi Trucks BandMusic & Radio16.93×
05Grateful DeadMusic & Radio10.19×
06Joe WalshMusic & Radio8.83×
07George HarrisonMusic & Radio8.60×
08Brandi CarlileMusic & Radio6.99×
09Bob DylanMusic & Radio6.78×
10Genesis (band)Music & Radio4.60×
11Folk musicMusic & Radio3.85×
12Sustainable energyHome & Garden3.01×
13Electronic dance musicMusic & Radio2.98×
14Renewable energyBusiness & Career2.72×
15Blues musicMusic & Radio2.49×
16TicketmasterTravel & Leisure2.34×
17Trader Joe'sShopping1.96×
18Classical musicMusic & Radio1.91×
19ConcertsMusic & Radio1.81×
20AirbnbTravel & Leisure1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Particle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Particle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.14×
TraditionCONSERVATISM2.01×
SustainabilityBALANCE1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Particle audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.89×
Quality AwarenessPREMIUM0.89×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Particle have in United States?

Particle has an estimated audience of 450,476 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Particle fans?

40.7% of Particle fans are female, 59.3% are male, with an average age of 41.4 years.

03

Which brands do Particle fans like most?

Particle fans show strongest brand affinity for ghd (43.98×), Blues music (2.49×), and Phish (17.74×) over the country average.

04

Where do Particle fans live in United States?

Particle fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Particle fans also like?

Beyond Particle itself, the audience over-indexes on Blues music (2.49×), Phish (17.74×), Tedeschi Trucks Band (16.93×), and Bob Dylan (6.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More EDM audiences in United States

See Particle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Particle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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