Particle Audience in United States
Particle has an estimated audience of 459,321 people in United States. 40.4% are female, 59.6% are male, average age 41.4. Top brand affinities: Home construction, Dog breed, Reid Hoffman, Product design, Israel.
Top brand affinities include Home construction, Dog breed, Reid Hoffman, with strongest over-indexing on Home construction (3.19× the country average). Demographically, the Particle audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Sustainability, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Particle fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 41.4 |
| Estimated audience size | 459,321 |
Audience persona
The typical Particle fan in United States is more male, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 3.19× | Home & Garden |
| Dog breed | 2.35× | Pets & Animals |
| Reid Hoffman | 16.5× | Business & Career |
| Product design | 3.36× | Business & Career |
| Israel | 3.57× | Travel & Leisure |
| JibJab | 7.97× | Internet & Social Media |
| Alaska | 2.36× | Travel & Leisure |
| 3D printing | 2.85× | Technology & Electronics |
| Elsword | 17.96× | Games |
| Minnesota | 1.59× | Travel & Leisure |
| Pro-Ject | 3.58× | Music & Radio |
| Song Jae-rim | 19.55× | Movies & TV |
| JDSU | 2.61× | Business & Career |
| Embroidery Library | 12.9× | Home & Garden |
| REC TEC Grills | 15.63× | Sports |
| Natural rubber | 1.69× | Cars & Mobility |
| Home equity | 1.51× | Home & Garden |
| Scratching post | 7.12× | Pets & Animals |
| Sailor | 3.53× | Travel & Leisure |
| Bank account | 1.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.7 |
| Luxury Orientation | PREMIUM | 1.67 |
| Risk Appetite | THRILL | 1.53 |
| Early Adopter Mentality | POWER | 1.49 |
| Urban Lifestyle | OPEN | 1.45 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 43.4% |
| United States | 23.0% |
| Japan | 8.7% |
See Particle audiences in other countries
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- DJ Khaled (2,148,169)
How to read this data
Audience size is the estimated number of people in United States who actively search for Particle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.