Particle Audience in United States
Particle has an estimated audience of 459,321 people in United States. 40.4% are female, 59.6% are male, average age 41.4. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging, ghd.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, with strongest over-indexing on Autism Awareness (14.77× the country average). Demographically, the Particle audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Sustainability, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Particle fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 41.4 |
| Estimated audience size | 459,321 |
Audience persona
The typical Particle fan in United States is more male, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 14.77× | Health |
| Diabetes mellitus awareness | 9.73× | Health |
| Singer-songwriter | 4.57× | Music & Radio |
| Microblogging | 9.9× | Technology & Electronics |
| ghd | 45.35× | Beauty & Wellness |
| Kia Sportage | 17.96× | Cars & Mobility |
| Income tax | 10.32× | Business & Career |
| Phish | 16.5× | Music & Radio |
| Charles, Prince of Wales | 14.6× | Politics & Society |
| Bass guitar | 2.86× | Music & Radio |
| Tedeschi Trucks Band | 17.76× | Music & Radio |
| Resident Advisor | 12.6× | Music & Radio |
| Houston Astros | 4.36× | Sports |
| Dire Straits | 15.63× | Music & Radio |
| Livemusic | 2.7× | Music & Radio |
| Chumba Casino | 4.2× | Travel & Leisure |
| Glam rock | 9.76× | Music & Radio |
| Scooby-Doo | 2.5× | Movies & TV |
| George Harrison | 7.78× | Music & Radio |
| Dungeons & Dragons | 5.11× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.7 |
| Luxury Orientation | PREMIUM | 1.67 |
| Risk Appetite | THRILL | 1.53 |
| Early Adopter Mentality | POWER | 1.49 |
| Urban Lifestyle | OPEN | 1.45 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 43.4% |
| United States | 23.0% |
| Japan | 8.7% |
See Particle audiences in other countries
More EDM audiences in United States
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- DJ Khaled (2,148,169)
How to read this data
Audience size is the estimated number of people in United States who actively search for Particle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.