Rascasse Audience Intelligence

Grateful Dead Audience in United States

A data profile of the people who buy, follow and care about Grateful Dead in United States — modelled from more than twelve digital signal sources. Grateful Dead has an estimated audience of 2,469,576 people in United States.

#2046among Person in United States#1279in Music & Radio

The average Grateful Dead fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Bob Weir, Moe (band), Lotus (American band), with strongest over-indexing on Bob Weir (12.44× the country average).

Demographically, the Grateful Dead audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grateful Dead fan in United States is more male, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for Bob Weir.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grateful Dead profile in United States.

Audience size
2.5M
in United States
Gender
41.9%♀
58.1% male
Age
41.4
average years
Country rank
#12022
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grateful Dead fans

41.9% are female, 58.1% are male, average age 41.4.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Grateful Dead audience in United States
MetricValue
Female41.9%
Male58.1%
Average age41.4
Estimated audience size2,469,576
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Grateful Dead audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

63.6%

of the worldwide Grateful Dead audience comes from United States.

Worldwide audience distribution share by country for Grateful Dead
CountryShare
United States63.6%
Japan4.1%
Germany3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grateful Dead audience in United States is strongest.

Fig. 05

Top regions by affinity

Grateful Dead fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~50K2.07×
02Vermont~8K1.90×
03Maine~20K1.66×
04Oregon~40K1.53×
05New Hampshire~10K1.45×
06Connecticut~30K1.37×
07Colorado~50K1.36×
08Massachusetts~70K1.33×
09Rhode Island~10K1.28×
10Pennsylvania~100K1.23×
11Montana~8K1.11×
12New York~200K1.08×
13Delaware~7K1.04×
14Ohio~80K1.02×
15New Jersey~70K1.02×
16West Virginia~10K1.02×
17Alaska~5K1.01×
18Wisconsin~40K0.98×
19Washington~50K0.96×
20Indiana~40K0.96×
21Washington, District of Columbia~7K0.96×
22Illinois~80K0.95×
23Tennessee~50K0.95×
24Missouri~40K0.95×
25Alabama~30K0.95×
26California~300K0.94×
27North Carolina~70K0.93×
28South Carolina~40K0.93×
29Kentucky~30K0.92×
30Idaho~10K0.92×
31Virginia~60K0.91×
32Arizona~50K0.90×
33Minnesota~30K0.88×
34Utah~20K0.87×
35Hawaii~9K0.86×
36Iowa~20K0.85×
37Maryland~40K0.84×
38Michigan~50K0.81×
39Oklahoma~20K0.81×
40Arkansas~20K0.78×
41New Mexico~10K0.78×
42Nebraska~10K0.78×
43Georgia~60K0.77×
44Kansas~20K0.77×
45South Dakota~4K0.75×
46Mississippi~20K0.74×
47Florida~100K0.73×
48North Dakota~4K0.70×
49Louisiana~20K0.59×
50Texas~100K0.53×
Fig. 06

Affinity by region

Affinity by region — Grateful Dead, United States
0.53×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grateful Dead audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grateful Dead audience
#·InterestCategoryAffinity×
01DeadheadBusiness & Career13.39×
02Bob WeirMusic & Radio12.44×
03Jerry GarciaMusic & Radio11.69×
04PhishMusic & Radio10.88×
05Widespread PanicMusic & Radio10.75×
06Moe (band)Music & Radio9.65×
07Tedeschi Trucks BandMusic & Radio9.56×
08Lotus (American band)Music & Radio9.51×
09Marcus KingMusic & Radio7.93×
10Jam bandMusic & Radio7.27×
11Billy StringsMusic & Radio6.74×
12Psychedelic tranceMusic & Radio6.10×
13Psychedelic musicMusic & Radio5.55×
14GreyhoundsMusic & Radio4.12×
15HighSchoolMusic & Radio3.94×
16Eagles (band)Music & Radio3.92×
17Genesis (band)Music & Radio3.28×
18AlbumMusic & Radio2.22×
19CaseyMusic & Radio1.70×
20Punk rockMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grateful Dead audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grateful Dead audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.16×
SustainabilityBALANCE1.15×
Pet OwnershipJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grateful Dead audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
Convenience OrientationPREMIUM0.70×
Career OrientationPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grateful Dead have in United States?

Grateful Dead has an estimated audience of 2,469,576 people in United States, concentrated in California and New York.

02

What is the gender split and age of Grateful Dead fans?

41.9% of Grateful Dead fans are female, 58.1% are male, with an average age of 41.4 years.

03

Which brands do Grateful Dead fans like most?

Grateful Dead fans show strongest brand affinity for Bob Weir (12.44×), Moe (band) (9.65×), and Lotus (American band) (9.51×) over the country average.

04

Where do Grateful Dead fans live in United States?

Grateful Dead fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Grateful Dead fans also like?

Beyond Grateful Dead itself, the audience over-indexes on Moe (band) (9.65×), Lotus (American band) (9.51×), Jerry Garcia (11.69×), and Jam band (7.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Grateful Dead audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grateful Dead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →