Grateful Dead Audience in United States

Grateful Dead logo

Grateful Dead has an estimated audience of 2,542,187 people in United States. 41.9% are female, 58.1% are male, average age 41.4. Top regions: California, New York, Florida. Top brand affinities: Bob Weir, Moe (band), Jam band, Lotus (American band), Greyhounds.

The average Grateful Dead fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Bob Weir, Moe (band), Jam band, with strongest over-indexing on Bob Weir (12.44× the country average). Demographically, the Grateful Dead audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Grateful Dead fans

Demographic split for Grateful Dead audience in United States
MetricValue
Female41.9%
Male58.1%
Average age41.4
Estimated audience size2,542,187

Audience persona

The typical Grateful Dead fan in United States is more male, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Bob Weir.

Top regions in United States

Top regions ranked by reach for Grateful Dead in United States
RegionReachAffinity
California273,2640.98×
New York163,9711.15×
Florida130,1790.76×
Texas122,5240.56×
Pennsylvania106,2531.24×
Illinois85,4221.01×
Ohio80,8051.03×
North Carolina73,5880.96×
Massachusetts69,1991.38×
New Jersey66,8141.03×
Georgia63,1020.81×
Virginia57,6380.93×
Colorado56,5681.41×
Nevada55,6242.26×
Michigan54,8210.82×
Arizona49,5160.95×
Washington49,4850.97×
Tennessee48,4560.95×
Indiana45,8910.99×
Oregon41,5431.43×
Missouri39,3470.96×
Wisconsin37,0300.97×
Maryland36,9790.85×
South Carolina35,2870.92×
Connecticut34,9971.37×
Alabama34,4250.97×
Minnesota33,2460.91×
Kentucky29,6090.93×
Oklahoma22,5900.8×
Utah20,1880.89×
Louisiana18,5080.56×
Iowa17,3940.83×
Arkansas15,5250.74×
Kansas15,0860.75×
Maine14,7571.62×
Mississippi14,5030.69×
New Hampshire13,7381.37×
Idaho11,3420.89×
West Virginia11,3130.96×
Rhode Island9,9881.23×
Nebraska9,7680.77×
New Mexico9,6050.75×
Hawaii9,1340.84×
Vermont7,9281.78×
Washington, District of Columbia7,4220.97×
Montana7,3081.04×
Delaware6,7030.96×
Alaska5,3230.98×
South Dakota4,0870.7×
North Dakota3,0890.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grateful Dead audience
BrandAffinityCategory
Bob Weir12.44×Music & Radio
Moe (band)9.65×Music & Radio
Jam band7.27×Music & Radio
Lotus (American band)9.51×Music & Radio
Greyhounds4.12×Music & Radio
Jerry Garcia11.69×Music & Radio
Widespread Panic10.75×Music & Radio
Psychedelic music5.55×Music & Radio
Marcus King7.93×Music & Radio
Phish10.88×Music & Radio
Eagles (band)3.92×Music & Radio
Billy Strings6.74×Music & Radio
HighSchool3.94×Music & Radio
Casey1.7×Music & Radio
Psychedelic trance6.1×Music & Radio
Punk rock1.51×Music & Radio
Deadhead13.39×Business & Career
Genesis (band)3.28×Music & Radio
Album2.22×Music & Radio
Tedeschi Trucks Band9.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grateful Dead audience
TraitClusterScore
SustainabilityBALANCE1.76
MindfulnessBALANCE1.43
Sports ActivityPOWER1.41
Early Adopter MentalityPOWER1.31
Urban LifestyleOPEN1.29
ExtroversionTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Grateful Dead
CountryShare
United States64.5%
Japan3.9%
Germany3.8%

See Grateful Dead audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Grateful Dead have in United States?

Grateful Dead has an estimated audience of 2,542,187 people in United States, concentrated in California and New York.

What is the gender split and age of Grateful Dead fans?

41.9% of Grateful Dead fans are female, 58.1% are male, with an average age of 41.4 years.

Which brands do Grateful Dead fans like most?

Grateful Dead fans show strongest brand affinity for Bob Weir (12.44×), Moe (band) (9.65×), and Jam band (7.27×) over the country average.

Where do Grateful Dead fans live in United States?

Grateful Dead fans in United States are most concentrated in California (reach 273,264), New York (reach 163,971), and Florida (reach 130,179). These three regions account for the largest share of the active audience.

What other brands do Grateful Dead fans also like?

Beyond Grateful Dead itself, the audience over-indexes on Moe (band) (9.65×), Jam band (7.27×), Lotus (American band) (9.51×), and Greyhounds (4.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grateful Dead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.