Rascasse Audience Intelligence

Grateful Dead Audience in United States

Grateful Dead has an estimated audience of 2.5M people in United States.

#1888among people in United States#1128in Music & Radio

The average Grateful Dead fan in United States is 42.1 years old, more male, and lives primarily in California.

Most fans live in California, New York, Pennsylvania.

Top affinities include Deadhead, Bob Weir, Jerry Garcia, with strongest over-indexing on Deadhead (13.39× the country average).

Demographically, the Grateful Dead audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Sustainability.

The typical Grateful Dead fan in United States is more male, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Deadhead.

Category: Music & Radio · Type: Person

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.5M
in United States
Gender
41.9%♀
58.1% male
Age
42.1
average years
Country rank
#11928
among all objects in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Grateful Dead fans

41.9% are female, 58.1% are male, average age 42.1.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Grateful Dead audience in United States
MetricValue
Female41.9%
Male58.1%
Average age42.1
Estimated audience size2.5M
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Grateful Dead audience in United States
Age bracketShare%
16-2417%
25-3417%
35-4418%
45-5422%
55+27%
Fig. 04

Worldwide distribution

63.4%

of the worldwide Grateful Dead audience comes from United States.

Worldwide audience distribution share by country for Grateful Dead
CountryShare
United States63.4%
Japan4.1%
Germany3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Grateful Dead fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~50K2.07×
02Vermont~9K1.90×
03Maine~20K1.66×
04Oregon~50K1.53×
05New Hampshire~10K1.45×
06Connecticut~40K1.37×
07Colorado~60K1.36×
08Massachusetts~70K1.33×
09Rhode Island~10K1.28×
10Pennsylvania~100K1.23×
11Montana~9K1.11×
12New York~200K1.08×
13Delaware~8K1.04×
14Ohio~90K1.02×
15New Jersey~70K1.02×
16West Virginia~10K1.02×
17Alaska~5K1.01×
18Wisconsin~40K0.98×
19Washington~50K0.96×
20Indiana~50K0.96×
21Washington, District of Columbia~5K0.96×
22Illinois~90K0.95×
23Tennessee~50K0.95×
24Missouri~40K0.95×
25Alabama~40K0.95×
26California~300K0.94×
27North Carolina~80K0.93×
28South Carolina~40K0.93×
29Kentucky~30K0.92×
30Idaho~10K0.92×
31Virginia~60K0.91×
32Arizona~50K0.90×
33Minnesota~40K0.88×
34Utah~20K0.87×
35Hawaii~9K0.86×
36Iowa~20K0.85×
37Maryland~40K0.84×
38Michigan~60K0.81×
39Oklahoma~20K0.81×
40Arkansas~20K0.78×
41New Mexico~10K0.78×
42Nebraska~10K0.78×
43Georgia~60K0.77×
44Kansas~20K0.77×
45South Dakota~5K0.75×
46Mississippi~20K0.74×
47Florida~100K0.73×
48North Dakota~4K0.70×
49Louisiana~20K0.59×
50Texas~90K0.53×
Fig. 06

Affinity by region

Affinity by region — Grateful Dead, United States
0.53×1.00×2.07×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Grateful Dead audience vs. the country average
#·InterestCategoryAffinity×
01DeadheadBusiness & Career13.39×
02Bob WeirMusic & Radio12.44×
03Jerry GarciaMusic & Radio11.69×
04Keller WilliamsMusic & Radio11.45×
05PhishMusic & Radio10.88×
06Widespread PanicMusic & Radio10.75×
07GooseMusic & Radio10.54×
08Moe (band)Music & Radio9.65×
09Tedeschi Trucks BandMusic & Radio9.56×
10Marcus KingMusic & Radio7.93×
11Jam bandMusic & Radio7.27×
12Billy StringsMusic & Radio6.74×
13Psychedelic tranceMusic & Radio6.10×
14Psychedelic musicMusic & Radio5.55×
15Eagles (band)Music & Radio3.92×
16Genesis (band)Music & Radio3.28×
17Progressive rockMusic & Radio2.24×
18AlbumMusic & Radio2.22×
19Punk rockMusic & Radio1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Grateful Dead audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Grateful Dead audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.16×
SustainabilityBALANCE1.15×
Pet OwnershipJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Grateful Dead audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
Convenience OrientationPREMIUM0.70×
Career OrientationPOWER0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Music & Radio audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Grateful Dead over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/grateful-dead-37186” · Methodology