Rascasse Audience Intelligence

Phish Audience in United States

Phish has an estimated audience of 1.1M people in United States.

#220among Band in United States#4566among people in United States#2454in Music & Radio

The average Phish fan in United States is 40.9 years old, more male, and lives primarily in New York.

Its fans are 2.9 years older than the group average of 38.0.

Women make up 41.1% of the fan base, 11.2 percentage points fewer than the group average.

Compared with the other 4436 objects in Band, Phish fans stand out for their interest in The String Cheese Incident, Umphrey's McGee and Widespread Panic.

Interest is seasonal: July, August and December account for 36% of the year's searches, November is the quietest month.

Most fans live in New York, California, Pennsylvania.

Top affinities include The String Cheese Incident, Umphrey's McGee, Widespread Panic, with strongest over-indexing on The String Cheese Incident (17.99× the country average).

Demographically, the Phish audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

The typical Phish fan in United States is more male, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for The String Cheese Incident.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.1M
in United States
Gender
41.1%♀
58.9% male
Age
40.9
average years
Country rank
#22426
among all objects in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Phish fans

41.1% are female, 58.9% are male, average age 40.9.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Phish audience in United States
MetricValue
Female41.1%
Male58.9%
Average age40.9
Estimated audience size1.1M
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Phish audience in United States
Age bracketShare%
16-2418%
25-3418%
35-4419%
45-5422%
55+22%
Fig. 04

Worldwide distribution

65.6%

of the worldwide Phish audience comes from United States.

Worldwide audience distribution share by country for Phish
CountryShare
United States65.6%
Saudi Arabia6.0%
Egypt3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Phish fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K4.63×
02Delaware~7K2.19×
03Colorado~40K1.95×
04New Hampshire~9K1.94×
05Maine~9K1.92×
06Massachusetts~40K1.67×
07Connecticut~20K1.57×
08New York~100K1.46×
09Nevada~20K1.46×
10Rhode Island~5K1.45×
11Pennsylvania~50K1.21×
12Wisconsin~20K1.15×
13New Jersey~40K1.12×
14Illinois~50K1.07×
15Oregon~20K1.06×
16Indiana~20K1.01×
17Montana~4K1.01×
18Virginia~30K0.99×
19Washington, District of Columbia~2K0.92×
20Ohio~30K0.88×
21South Carolina~20K0.87×
22Wyoming~2K0.87×
23Kentucky~10K0.83×
24Hawaii~4K0.83×
25North Carolina~30K0.82×
26Michigan~30K0.82×
27Washington~20K0.81×
28Maryland~20K0.81×
29Alabama~10K0.80×
30Alaska~2K0.78×
31Missouri~20K0.75×
32Minnesota~10K0.75×
33South Dakota~2K0.75×
34West Virginia~4K0.74×
35Tennessee~20K0.72×
36Georgia~30K0.71×
37Utah~8K0.71×
38Nebraska~5K0.68×
39Iowa~7K0.67×
40Idaho~4K0.67×
41California~80K0.62×
42Kansas~6K0.61×
43Arizona~20K0.60×
44New Mexico~4K0.56×
45Mississippi~6K0.55×
46Florida~40K0.54×
47Louisiana~8K0.53×
48Arkansas~5K0.53×
49Oklahoma~7K0.52×
50Texas~30K0.40×
Fig. 06

Affinity by region

Affinity by region — Phish, United States
0.40×1.00×4.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Phish audience vs. the country average
#·InterestCategoryAffinity×
01The String Cheese IncidentMusic & Radio17.99×
02Umphrey's McGeeMusic & Radio17.91×
03Widespread PanicMusic & Radio17.64×
04Jerry GarciaMusic & Radio14.55×
05DeadheadBusiness & Career14.43×
06Bob WeirMusic & Radio14.41×
07Tedeschi Trucks BandMusic & Radio13.58×
08GooseMusic & Radio13.31×
09Roberto Carlos (singer)Music & Radio12.18×
10Moe (band)Music & Radio11.78×
11Keller WilliamsMusic & Radio11.54×
12Joel EdgertonMovies & TV10.63×
13Grateful DeadMusic & Radio10.29×
14Jam bandMusic & Radio10.07×
15Marcus KingMusic & Radio10.02×
16Billy StringsMusic & Radio8.42×
17Hercules (2014 film)Movies & TV7.05×
18ImdbMovies & TV2.87×
19Spirit HalloweenKids & Family1.92×
20LivemusicMusic & Radio1.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Phish audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Phish audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.23×
Luxury OrientationPREMIUM1.23×
SustainabilityBALANCE1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Phish audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.62×
Price SensitivityPREMIUM0.67×
Need for SecurityCONSERVATISM0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Phish over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/phish-6309” · Methodology