Phish Audience in United States

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Phish has an estimated audience of 1,329,513 people in United States. 41.1% are female, 58.9% are male, average age 40.2. Top regions: New York, California, Pennsylvania. Top brand affinities: Bob Weir, Moe (band), Jam band, Widespread Panic, Lotus (American band).

The average Phish fan in United States is 40.2 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Pennsylvania. Top brand affinities include Bob Weir, Moe (band), Jam band, with strongest over-indexing on Bob Weir (14.41× the country average). Demographically, the Phish audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Phish fans

Demographic split for Phish audience in United States
MetricValue
Female41.1%
Male58.9%
Average age40.2
Estimated audience size1,329,513

Audience persona

The typical Phish fan in United States is more male, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Bob Weir.

Top regions in United States

Top regions ranked by reach for Phish in United States
RegionReachAffinity
New York108,0111.45×
California95,1990.65×
Pennsylvania55,8961.25×
Florida49,9470.55×
Texas49,3810.43×
Illinois48,2461.09×
Massachusetts47,4411.81×
New Jersey38,6501.14×
Colorado38,0231.81×
Ohio36,3010.89×
North Carolina31,8250.8×
Michigan31,3730.9×
Virginia26,5080.82×
Indiana26,4051.09×
Georgia25,9010.63×
Wisconsin23,3191.17×
Washington23,3100.87×
Connecticut21,9191.64×
Tennessee18,8290.71×
Maryland18,1180.79×
Nevada17,1911.34×
Oregon17,1051.12×
Missouri17,0740.8×
Arizona16,5670.61×
South Carolina15,3720.77×
Minnesota14,3400.75×
Kentucky12,7780.77×
Alabama12,3160.66×
Vermont10,3484.43×
New Hampshire10,0611.92×
Delaware9,2642.53×
Maine9,1221.92×
Louisiana8,7860.51×
Utah7,9300.67×
Oklahoma7,2640.49×
Iowa6,9780.64×
Rhode Island6,5751.55×
Kansas6,3660.61×
Arkansas5,2130.48×
Mississippi5,0110.46×
Nebraska4,2150.63×
Idaho4,0450.61×
West Virginia3,9790.64×
Hawaii3,8920.68×
Washington, District of Columbia3,6980.93×
Montana3,6450.99×
New Mexico3,1260.47×
South Dakota1,9660.64×
Alaska1,8750.66×
Wyoming1,5110.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phish audience
BrandAffinityCategory
Bob Weir14.41×Music & Radio
Moe (band)11.78×Music & Radio
Jam band10.07×Music & Radio
Widespread Panic17.64×Music & Radio
Lotus (American band)11.76×Music & Radio
Jerry Garcia14.55×Music & Radio
Grateful Dead10.29×Music & Radio
Greyhounds4.08×Music & Radio
Marcus King10.02×Music & Radio
Billy Strings8.42×Music & Radio
Joel Edgerton10.63×Movies & TV
Tedeschi Trucks Band13.58×Music & Radio
The String Cheese Incident17.99×Music & Radio
Particle17.74×Music & Radio
Roberto Carlos (singer)12.18×Music & Radio
Hercules (2014 film)7.05×Movies & TV
Umphrey's McGee17.91×Music & Radio
Dispatch (band)5.65×Music & Radio
Deadhead14.43×Business & Career
Livemusic1.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phish audience
TraitClusterScore
Luxury OrientationPREMIUM2.07
SustainabilityBALANCE1.99
Risk AppetiteTHRILL1.85
Sports ActivityPOWER1.59
Early Adopter MentalityPOWER1.59
MindfulnessBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Phish
CountryShare
United States71.6%
Japan3.6%
United Kingdom3.0%

See Phish audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Phish have in United States?

Phish has an estimated audience of 1,329,513 people in United States, concentrated in New York and California.

What is the gender split and age of Phish fans?

41.1% of Phish fans are female, 58.9% are male, with an average age of 40.2 years.

Which brands do Phish fans like most?

Phish fans show strongest brand affinity for Bob Weir (14.41×), Moe (band) (11.78×), and Jam band (10.07×) over the country average.

Where do Phish fans live in United States?

Phish fans in United States are most concentrated in New York (reach 108,011), California (reach 95,199), and Pennsylvania (reach 55,896). These three regions account for the largest share of the active audience.

What other brands do Phish fans also like?

Beyond Phish itself, the audience over-indexes on Moe (band) (11.78×), Jam band (10.07×), Widespread Panic (17.64×), and Lotus (American band) (11.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.