Rascasse Audience Intelligence

Phish Audience in United States

A data profile of the people who buy, follow and care about Phish in United States — modelled from more than twelve digital signal sources. Phish has an estimated audience of 1,256,291 people in United States.

#241among Band in United States#4271among Person in United States#2506in Music & Radio

The average Phish fan in United States is 40.2 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Pennsylvania.

Top brand affinities include Lotus (American band), Bob Weir, Moe (band), with strongest over-indexing on Lotus (American band) (11.76× the country average).

Demographically, the Phish audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Phish fan in United States is more male, around 40.2 years old, with strong Mindfulness tendencies and a notable affinity for Lotus (American band).

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phish profile in United States.

Audience size
1.3M
in United States
Gender
41.1%♀
58.9% male
Age
40.2
average years
Country rank
#20195
Person in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phish fans

41.1% are female, 58.9% are male, average age 40.2.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Phish audience in United States
MetricValue
Female41.1%
Male58.9%
Average age40.2
Estimated audience size1,256,291
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Phish audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

67.0%

of the worldwide Phish audience comes from United States.

Worldwide audience distribution share by country for Phish
CountryShare
United States67.0%
Saudi Arabia4.7%
Japan3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phish audience in United States is strongest.

Fig. 05

Top regions by affinity

Phish fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K4.63×
02Delaware~8K2.19×
03Colorado~40K1.95×
04New Hampshire~10K1.94×
05Maine~9K1.92×
06Massachusetts~40K1.67×
07Connecticut~20K1.57×
08New York~100K1.46×
09Nevada~20K1.46×
10Rhode Island~6K1.45×
11Pennsylvania~50K1.21×
12Wisconsin~20K1.15×
13New Jersey~40K1.12×
14Illinois~50K1.07×
15Oregon~20K1.06×
16Indiana~20K1.01×
17Montana~4K1.01×
18Virginia~30K0.99×
19Washington, District of Columbia~4K0.92×
20Ohio~40K0.88×
21South Carolina~20K0.87×
22Kentucky~10K0.83×
23Hawaii~5K0.83×
24North Carolina~30K0.82×
25Michigan~30K0.82×
26Washington~20K0.81×
27Maryland~20K0.81×
28Alabama~10K0.80×
29Alaska~2K0.78×
30Missouri~20K0.75×
31Minnesota~10K0.75×
32South Dakota~2K0.75×
33West Virginia~5K0.74×
34Tennessee~20K0.72×
35Georgia~30K0.71×
36Utah~8K0.71×
37Nebraska~5K0.68×
38Iowa~7K0.67×
39Idaho~4K0.67×
40North Dakota~2K0.63×
41California~90K0.62×
42Kansas~6K0.61×
43Arizona~20K0.60×
44New Mexico~4K0.56×
45Mississippi~6K0.55×
46Florida~50K0.54×
47Louisiana~9K0.53×
48Arkansas~6K0.53×
49Oklahoma~8K0.52×
50Texas~50K0.40×
Fig. 06

Affinity by region

Affinity by region — Phish, United States
0.40×1.00×4.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phish audience
#·InterestCategoryAffinity×
01The String Cheese IncidentMusic & Radio17.99×
02Umphrey's McGeeMusic & Radio17.91×
03ParticleMusic & Radio17.74×
04Widespread PanicMusic & Radio17.64×
05Jerry GarciaMusic & Radio14.55×
06DeadheadBusiness & Career14.43×
07Bob WeirMusic & Radio14.41×
08Tedeschi Trucks BandMusic & Radio13.58×
09Roberto Carlos (singer)Music & Radio12.18×
10Moe (band)Music & Radio11.78×
11Lotus (American band)Music & Radio11.76×
12Joel EdgertonMovies & TV10.63×
13Grateful DeadMusic & Radio10.29×
14Jam bandMusic & Radio10.07×
15Marcus KingMusic & Radio10.02×
16Billy StringsMusic & Radio8.42×
17Hercules (2014 film)Movies & TV7.05×
18Dispatch (band)Music & Radio5.65×
19GreyhoundsMusic & Radio4.08×
20HighSchoolMusic & Radio3.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phish audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.23×
Luxury OrientationPREMIUM1.23×
SustainabilityBALANCE1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phish audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.62×
Price SensitivityPREMIUM0.67×
Need for SecurityCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phish have in United States?

Phish has an estimated audience of 1,256,291 people in United States, concentrated in New York and California.

02

What is the gender split and age of Phish fans?

41.1% of Phish fans are female, 58.9% are male, with an average age of 40.2 years.

03

Which brands do Phish fans like most?

Phish fans show strongest brand affinity for Lotus (American band) (11.76×), Bob Weir (14.41×), and Moe (band) (11.78×) over the country average.

04

Where do Phish fans live in United States?

Phish fans in United States are most concentrated in New York (reach ~100K), California (reach ~90K), and Pennsylvania (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Phish fans also like?

Beyond Phish itself, the audience over-indexes on Bob Weir (14.41×), Moe (band) (11.78×), Jerry Garcia (14.55×), and Jam band (10.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Phish audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Phish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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