Shaquille O’Neal Audience in United States
Shaquille O’Neal has an estimated audience of 3,529,262 people in United States. 68.2% are female, 31.8% are male, average age 40.1. Top brand affinities: Guy Fieri, Elsword, Home equity, Whataburger, The Halal Guys.
Top brand affinities include Guy Fieri, Elsword, Home equity, with strongest over-indexing on Guy Fieri (5.87× the country average). Demographically, the Shaquille O’Neal audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Shaquille O’Neal fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 40.1 |
| Estimated audience size | 3,529,262 |
Audience persona
The typical Shaquille O’Neal fan in United States is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Guy Fieri.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Guy Fieri | 5.87× | Movies & TV |
| Elsword | 22.37× | Games |
| Home equity | 2.02× | Home & Garden |
| Whataburger | 1.65× | Food & Beverages |
| The Halal Guys | 5.56× | Food & Beverages |
| Saving | 2.1× | Business & Career |
| Monogram | 2.6× | Home & Garden |
| Mothercare | 2.09× | Kids & Family |
| Ixtapaluca | 11.15× | Travel & Leisure |
| JDSU | 1.85× | Business & Career |
| Haverford College | 15.19× | Business & Career |
| Hocus Pocus | 2.52× | Movies & TV |
| Electrolyte | 2.43× | Health |
| Panama | 1.91× | Travel & Leisure |
| Mortgage insurance | 2.12× | Business & Career |
| Huevos rancheros | 12.58× | Food & Beverages |
| Jeep Wagoneer | 2.6× | Cars & Mobility |
| JamBase | 5.13× | Music & Radio |
| Buenavista (Madrid) | 4.03× | Travel & Leisure |
| Captain America (1990 film) | 1.9× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.46 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Design Affinity | PREMIUM | 1.28 |
| Social Media Usage | JOY | 1.21 |
| Creativity | OPEN | 1.2 |
| Indulgence | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.1% |
| Brazil | 9.0% |
| Germany | 5.9% |
See Shaquille O’Neal audiences in other countries
More EDM audiences in United States
- Sharks (9,848,677)
- Gloria Estefan (2,411,311)
- Major League (2,184,390)
- DJ Khaled (2,148,169)
- Enigma (2,000,679)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shaquille O’Neal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.