Shaquille O’Neal Audience in United States
Shaquille O’Neal has an estimated audience of 3,529,262 people in United States. 68.2% are female, 31.8% are male, average age 40.1. Top brand affinities: Thandie Newton, Jessica Simpson, Josh Duhamel, Autism Awareness, Diabetes mellitus awareness.
Top brand affinities include Thandie Newton, Jessica Simpson, Josh Duhamel, with strongest over-indexing on Thandie Newton (63.6× the country average). Demographically, the Shaquille O’Neal audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Shaquille O’Neal fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 40.1 |
| Estimated audience size | 3,529,262 |
Audience persona
The typical Shaquille O’Neal fan in United States is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Thandie Newton.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thandie Newton | 63.6× | Movies & TV |
| Jessica Simpson | 41.35× | Music & Radio |
| Josh Duhamel | 27.71× | Fashion & Accessoires |
| Autism Awareness | 18.25× | Health |
| Diabetes mellitus awareness | 11.98× | Health |
| Aaron Paul | 32.48× | Movies & TV |
| Microblogging | 12.18× | Technology & Electronics |
| Singer-songwriter | 5.33× | Music & Radio |
| Sophia Bush | 19.99× | Movies & TV |
| Kia Sportage | 22.37× | Cars & Mobility |
| Income tax | 12.67× | Business & Career |
| Erin Andrews | 22.72× | Sports |
| Nordstrom rack | 4.58× | Fashion & Accessoires |
| Nick Lachey | 25.73× | Movies & TV |
| Kolkata Knight Riders | 24.43× | Sports |
| MSN | 3.15× | News |
| Mariska Hargitay | 9.51× | Movies & TV |
| Alyssa Milano | 13.1× | Movies & TV |
| Seth Green | 14.34× | Movies & TV |
| Charles, Prince of Wales | 18.1× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.46 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Design Affinity | PREMIUM | 1.28 |
| Social Media Usage | JOY | 1.21 |
| Creativity | OPEN | 1.2 |
| Indulgence | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.1% |
| Brazil | 9.0% |
| Germany | 5.9% |
See Shaquille O’Neal audiences in other countries
More EDM audiences in United States
- Sharks (9,848,677)
- Gloria Estefan (2,411,311)
- Major League (2,184,390)
- DJ Khaled (2,148,169)
- Enigma (2,000,679)
How to read this data
Audience size is the estimated number of people in United States who actively search for Shaquille O’Neal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.