Nick Lachey Audience in United States

Nick Lachey logo

Nick Lachey has an estimated audience of 1,116,444 people in United States. 83.1% are female, 16.9% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: The Great Outdoors (magazine), SCTV, A. J. McLean, ZDF, Boot Barn.

The average Nick Lachey fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Great Outdoors (magazine), SCTV, A. J. McLean, with strongest over-indexing on The Great Outdoors (magazine) (254.69× the country average). Demographically, the Nick Lachey audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Nick Lachey fans

Demographic split for Nick Lachey audience in United States
MetricValue
Female83.1%
Male16.9%
Average age39.2
Estimated audience size1,116,444

Audience persona

The typical Nick Lachey fan in United States is more female, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for The Great Outdoors (magazine).

Top regions in United States

Top regions ranked by reach for Nick Lachey in United States
RegionReachAffinity
California122,7581×
Texas94,8780.99×
Florida74,0100.98×
New York58,9950.95×
Ohio48,8551.42×
Illinois38,5041.04×
Pennsylvania37,8531.01×
Georgia34,8151.01×
North Carolina34,7471.03×
Michigan31,0261.06×
Virginia26,8130.99×
New Jersey26,2970.93×
Arizona24,6991.08×
Tennessee23,5851.05×
Washington23,2201.04×
Massachusetts22,0651×
Indiana21,3751.05×
Missouri19,3061.07×
Colorado18,4281.05×
Maryland18,0830.94×
Minnesota17,2021.08×
Kentucky17,1641.23×
South Carolina16,7261×
Wisconsin16,5420.98×
Alabama15,0510.97×
Oklahoma13,5211.09×
Louisiana12,9360.9×
Oregon12,7651×
Nevada11,0791.03×
Connecticut10,9580.98×
Utah9,4300.94×
Iowa9,4171.02×
Kansas9,0021.02×
Arkansas8,6780.94×
Hawaii8,3441.74×
Mississippi7,5730.82×
Idaho5,7201.02×
Nebraska5,3420.95×
West Virginia5,2101×
New Mexico4,5700.82×
New Hampshire4,4551.01×
Maine3,7580.94×
Rhode Island3,5050.99×
Washington, District of Columbia3,0680.91×
Delaware2,8350.92×
Montana2,7330.88×
South Dakota2,1910.85×
North Dakota2,0850.91×
Alaska1,9400.81×
Vermont1,4570.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nick Lachey audience
BrandAffinityCategory
The Great Outdoors (magazine)254.69×Travel & Leisure
SCTV154.53×Movies & TV
A. J. McLean106.11×Music & Radio
ZDF165.79×Movies & TV
Boot Barn20×Fashion & Accessoires
Jessica Simpson29.35×Music & Radio
Christmas lights20×Home & Garden
Professor T.83.58×Movies & TV
Hanson (band)68.83×Music & Radio
Nick Carter (musician)46.91×Music & Radio
Jesse McCartney42.34×Movies & TV
Shaquille O’Neal25.46×Music & Radio
Multi-level marketing15.94×Business & Career
Ballet dancer17.12×Arts & Culture
Choreography13.75×Sports
France 2124.01×Movies & TV
State school12.5×Kids & Family
ABC20×Movies & TV
Destination spa13.98×Health
The Gong Show101.22×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nick Lachey audience
TraitClusterScore
ExtroversionTHRILL1.97
Luxury OrientationPREMIUM1.51
Design AffinityPREMIUM1.48
Risk AppetiteTHRILL1.33
Price SensitivityPREMIUM1.2
Community OrientationOPEN1.17

Worldwide distribution

Worldwide audience distribution share by country for Nick Lachey
CountryShare
United States52.2%
Canada8.4%
Germany5.4%

See Nick Lachey audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Nick Lachey have in United States?

Nick Lachey has an estimated audience of 1,116,444 people in United States, concentrated in California and Texas.

What is the gender split and age of Nick Lachey fans?

83.1% of Nick Lachey fans are female, 16.9% are male, with an average age of 39.2 years.

Which brands do Nick Lachey fans like most?

Nick Lachey fans show strongest brand affinity for The Great Outdoors (magazine) (254.69×), SCTV (154.53×), and A. J. McLean (106.11×) over the country average.

Where do Nick Lachey fans live in United States?

Nick Lachey fans in United States are most concentrated in California (reach 122,758), Texas (reach 94,878), and Florida (reach 74,010). These three regions account for the largest share of the active audience.

What other brands do Nick Lachey fans also like?

Beyond Nick Lachey itself, the audience over-indexes on SCTV (154.53×), A. J. McLean (106.11×), ZDF (165.79×), and Boot Barn (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Lachey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.