Rascasse Audience Intelligence

Nick Lachey Audience in United States

A data profile of the people who buy, follow and care about Nick Lachey in United States — modelled from more than twelve digital signal sources. Nick Lachey has an estimated audience of 1,206,085 people in United States.

#1441among Actor Actress or TV Star in United States#4434among Person in United States#3629in Movies & TV

The average Nick Lachey fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Great Outdoors (magazine), SCTV, A. J. McLean, with strongest over-indexing on The Great Outdoors (magazine) (254.69× the country average).

Demographically, the Nick Lachey audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nick Lachey fan in United States is more female, around 39.2 years old, with strong Spirituality tendencies and a notable affinity for The Great Outdoors (magazine).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nick Lachey profile in United States.

Audience size
1.2M
in United States
Gender
83.1%♀
16.9% male
Age
39.2
average years
Country rank
#20819
Person in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nick Lachey fans

83.1% are female, 16.9% are male, average age 39.2.

Fig. 02

Gender split

83.1%
Female
16.9%
Male
Demographic split for Nick Lachey audience in United States
MetricValue
Female83.1%
Male16.9%
Average age39.2
Estimated audience size1,206,085
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Nick Lachey audience in United States
Age bracketShare%
16-199%
20-2923%
30-3936%
40-4922%
50+11%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Nick Lachey audience comes from United States.

Worldwide audience distribution share by country for Nick Lachey
CountryShare
United States53.4%
Canada8.0%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nick Lachey audience in United States is strongest.

Fig. 05

Top regions by affinity

Nick Lachey fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~7K1.56×
02Ohio~50K1.49×
03Kentucky~20K1.27×
04Tennessee~20K1.06×
05Missouri~20K1.06×
06Michigan~30K1.05×
07Colorado~20K1.05×
08Oklahoma~10K1.05×
09Nevada~10K1.05×
10Arizona~20K1.04×
11West Virginia~5K1.04×
12New Hampshire~5K1.04×
13Indiana~20K1.03×
14Idaho~6K1.03×
15Pennsylvania~40K1.02×
16Minnesota~20K1.02×
17Washington~20K1.01×
18Iowa~9K1.01×
19Rhode Island~4K1.01×
20Massachusetts~20K1.00×
21Kansas~9K1.00×
22Nebraska~6K1.00×
23Illinois~40K0.99×
24South Carolina~20K0.99×
25Oregon~10K0.99×
26Maine~4K0.99×
27Florida~70K0.98×
28Georgia~30K0.98×
29North Carolina~30K0.98×
30Connecticut~10K0.98×
31Arkansas~9K0.98×
32North Dakota~2K0.98×
33California~100K0.97×
34Wisconsin~20K0.97×
35Utah~10K0.96×
36Delaware~3K0.96×
37Virginia~30K0.95×
38Alabama~10K0.95×
39Maryland~20K0.94×
40Texas~90K0.93×
41Louisiana~10K0.93×
42Montana~3K0.93×
43New York~60K0.92×
44New Jersey~30K0.92×
45Washington, District of Columbia~3K0.91×
46South Dakota~2K0.88×
47New Mexico~5K0.87×
48Alaska~2K0.87×
49Mississippi~8K0.85×
50Vermont~2K0.85×
Fig. 06

Affinity by region

Affinity by region — Nick Lachey, United States
0.85×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nick Lachey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nick Lachey audience
#·InterestCategoryAffinity×
01The Great Outdoors (magazine)Travel & Leisure254.69×
02ZDFMovies & TV165.79×
03SCTVMovies & TV154.53×
04France 2Movies & TV124.01×
05A. J. McLeanMusic & Radio106.11×
06Professor T.Movies & TV83.58×
07Hanson (band)Music & Radio68.83×
08Nick Carter (musician)Music & Radio46.91×
09Jesse McCartneyMovies & TV42.34×
10Jessica SimpsonMusic & Radio29.35×
11Shaquille O’NealMusic & Radio25.46×
12Boot BarnFashion & Accessoires20.00×
13Christmas lightsHome & Garden20.00×
14LampMusic & Radio20.00×
15ABCMovies & TV20.00×
16Ballet dancerArts & Culture17.12×
17Multi-level marketingBusiness & Career15.94×
18Destination spaHealth13.98×
19ChoreographySports13.75×
20State schoolKids & Family12.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nick Lachey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nick Lachey audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.57×
ExtroversionTHRILL1.13×
TraditionCONSERVATISM0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nick Lachey audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
Career OrientationPOWER0.70×
Risk AppetiteTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nick Lachey have in United States?

Nick Lachey has an estimated audience of 1,206,085 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nick Lachey fans?

83.1% of Nick Lachey fans are female, 16.9% are male, with an average age of 39.2 years.

03

Which brands do Nick Lachey fans like most?

Nick Lachey fans show strongest brand affinity for The Great Outdoors (magazine) (254.69×), SCTV (154.53×), and A. J. McLean (106.11×) over the country average.

04

Where do Nick Lachey fans live in United States?

Nick Lachey fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Nick Lachey fans also like?

Beyond Nick Lachey itself, the audience over-indexes on SCTV (154.53×), A. J. McLean (106.11×), ZDF (165.79×), and Boot Barn (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Nick Lachey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nick Lachey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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