A data profile of the people who buy, follow and care about State school in United States — modelled from more than twelve digital signal sources. State school has an estimated audience of 9,934,599 people in United States.
State school has an estimated audience of 9,934,599 people in United States. 62.1% are female, 37.9% are male, average age 41.1. Top brand affinities: Mitch McConnell, Google Docs, Donald Trump, Google Drive, United States Postal Service.
Top brand affinities include Mitch McConnell, Google Docs, Donald Trump, with strongest over-indexing on Mitch McConnell (3.1× the country average).
Demographically, the State school audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical State school fan in United States is more female, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Mitch McConnell.
The key figures that characterise the State school profile in United States.
62.1% are female, 37.9% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 41.1 |
| Estimated audience size | 9,934,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide State school audience comes from United States.
| Country | Share |
|---|---|
| United States | 33.0% |
| India | 10.3% |
| Australia | 4.4% |
The strongest cross-interests of the State school audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mitch McConnell | Politics & Society | 3.10× | ||
| 02 | Google Docs | Internet & Social Media | 2.71× | ||
| 03 | Election | Politics & Society | 2.42× | ||
| 04 | Google Drive | Technology & Electronics | 2.09× | ||
| 05 | Dick Van Dyke | Movies & TV | 2.04× | ||
| 06 | Yahoo! Finance | Business & Career | 2.03× | ||
| 07 | Fox News Channel | Movies & TV | 1.96× | ||
| 08 | United States Postal Service | Business & Career | 1.86× | ||
| 09 | Bank of America | Business & Career | 1.81× | ||
| 10 | Gmail | Internet & Social Media | 1.80× | ||
| 11 | School | Kids & Family | 1.70× | ||
| 12 | Dollar General | Shopping | 1.63× | ||
| 13 | MSN | News | 1.63× | ||
| 14 | CNN | Movies & TV | 1.62× | ||
| 15 | Costco | Shopping | 1.62× | ||
| 16 | Breaking news | Movies & TV | 1.56× | ||
| 17 | Parent | Kids & Family | 1.56× | ||
| 18 | Donald Trump | Politics & Society | 1.55× | ||
| 19 | Kohl's | Shopping | 1.53× | ||
| 20 | Learning | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.61× | |
| Patriotism | CONSERVATISM | 1.46× | |
| Spirituality | BALANCE | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for State school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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