State school Audience in United States
State school has an estimated audience of 9,934,599 people in United States. 62.1% are female, 37.9% are male, average age 41.1. Top brand affinities: Fox News Channel, Google Docs, Google Drive, CNN, School.
Top brand affinities include Fox News Channel, Google Docs, Google Drive, with strongest over-indexing on Fox News Channel (1.96× the country average). Demographically, the State school audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Individualism, Family Orientation.
Category: Kids & Family · Type: Topic
Demographics of State school fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 41.1 |
| Estimated audience size | 9,934,599 |
Audience persona
The typical State school fan in United States is more female, around 41.1 years old, with strong Individualism tendencies and a notable affinity for Fox News Channel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fox News Channel | 1.96× | Movies & TV |
| Google Docs | 2.71× | Internet & Social Media |
| Google Drive | 2.09× | Technology & Electronics |
| CNN | 1.62× | Movies & TV |
| School | 1.7× | Kids & Family |
| United States Postal Service | 1.86× | Business & Career |
| Bank of America | 1.81× | Business & Career |
| Costco | 1.62× | Shopping |
| Learning | 1.52× | Business & Career |
| Gmail | 1.8× | Internet & Social Media |
| Election | 2.42× | Politics & Society |
| Yahoo! Finance | 2.03× | Business & Career |
| Breaking news | 1.56× | Movies & TV |
| Parent | 1.56× | Kids & Family |
| Dollar General | 1.63× | Shopping |
| MSN | 1.63× | News |
| Kohl's | 1.53× | Shopping |
| Capital One | 1.61× | Business & Career |
| Wealth | 1.56× | Business & Career |
| Aldi | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.17 |
| Family Orientation | CONSERVATISM | 1.13 |
| Career Orientation | POWER | 1.12 |
| Community Orientation | OPEN | 1.1 |
| Need for Security | CONSERVATISM | 1.1 |
| Convenience Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.0% |
| India | 10.3% |
| Australia | 4.4% |
See State school audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for State school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.