A data profile of the people who buy, follow and care about State school in India — modelled from more than twelve digital signal sources. State school has an estimated audience of 3,099,937 people in India.
State school has an estimated audience of 3,099,937 people in India. 19.2% are female, 80.8% are male, average age 31.0. Top brand affinities: Heart (novel), Easy (store), Independent school, Rings of Saturn, Super Deluxe.
Top brand affinities include Heart (novel), Easy (store), Independent school, with strongest over-indexing on Heart (novel) (5.59× the country average).
Demographically, the State school audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Spirituality, Patriotism.
The typical State school fan in India is more male, around 31.0 years old, with strong Spirituality tendencies and a notable affinity for Heart (novel).
The key figures that characterise the State school profile in India.
19.2% are female, 80.8% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 19.2% |
| Male | 80.8% |
| Average age | 31.0 |
| Estimated audience size | 3,099,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide State school audience comes from India.
| Country | Share |
|---|---|
| United States | 33.0% |
| India | 10.3% |
| Australia | 4.4% |
The strongest cross-interests of the State school audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Independent school | Kids & Family | 15.12× | ||
| 02 | Super Deluxe | Movies & TV | 10.05× | ||
| 03 | Screen Actors Guild | Movies & TV | 9.57× | ||
| 04 | Victorious | Movies & TV | 7.08× | ||
| 05 | Immortal (band) | Music & Radio | 6.78× | ||
| 06 | Heart (novel) | Literature | 5.59× | ||
| 07 | Rings of Saturn | Travel & Leisure | 4.32× | ||
| 08 | Easy (store) | Home & Garden | 4.04× | ||
| 09 | Private school | Kids & Family | 3.92× | ||
| 10 | Moon (film) | Movies & TV | 3.87× | ||
| 11 | Heat (1995 film) | Movies & TV | 3.57× | ||
| 12 | Wanted (2008 film) | Movies & TV | 3.55× | ||
| 13 | Exhibition game | Games | 3.53× | ||
| 14 | Troll | Internet & Social Media | 3.20× | ||
| 15 | Top-level domain | Technology & Electronics | 2.68× | ||
| 16 | Oneindia Tamil | News | 2.59× | ||
| 17 | Hostelling International | Travel & Leisure | 2.01× | ||
| 18 | Sibling | Kids & Family | 1.98× | ||
| 19 | High school | Business & Career | 1.96× | ||
| 20 | Staff Selection Commission | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.13× | |
| Patriotism | CONSERVATISM | 1.12× | |
| Community Orientation | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.88× | |
| Indulgence | JOY | 0.89× | |
| Quality Awareness | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for State school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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