Rascasse Audience Intelligence

Easy (store) Target Market in India

A data profile of the people who buy, follow and care about Easy (store) in India — modelled from more than twelve digital signal sources. Easy (store) has an estimated audience of 6,431,949 people in India.

#30among Brand in India#38in Home & Garden

Easy (store) has an estimated audience of 6,431,949 people in India. Top brand affinities: Kevin Hart, Oasis (band), Queen (band), Supernatural (U.S. TV series), Tinder.

Top brand affinities include Kevin Hart, Oasis (band), Queen (band), with strongest over-indexing on Kevin Hart (161.97× the country average).

The typical Easy (store) fan in India shows strong Early Adopter Mentality tendencies and a notable affinity for Kevin Hart.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Easy (store) profile in India.

Audience size
6.4M
in India
Country rank
#840
Brand in India
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Easy (store)

Fig. 02

Gender split

Demographic split for Easy (store) audience in India
MetricValue
Estimated audience size6,431,949
Fig. 04

Worldwide distribution

21.0%

of the worldwide Easy (store) audience comes from India.

Worldwide audience distribution share by country for Easy (store)
CountryShare
Argentina24.2%
India21.0%
Canada8.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Easy (store) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Easy (store) audience
#·InterestCategoryAffinity×
01Kevin HartMovies & TV161.97×
02Oasis (band)Music & Radio111.52×
03The FlashMovies & TV102.73×
04Jimmy FallonMovies & TV89.31×
05Jerry SeinfeldMovies & TV78.70×
06Freddie MercuryMusic & Radio70.82×
07Supernatural (U.S. TV series)Movies & TV70.47×
08Jimmy KimmelMovies & TV70.47×
09TinderInternet & Social Media62.48×
10Gotham (TV series)Movies & TV60.91×
11Queen (band)Music & Radio58.25×
12TeespringFashion & Accessoires53.74×
13AviciiMusic & Radio49.61×
14Linkin ParkMusic & Radio47.97×
15Pretty Little Liars (TV series)Movies & TV39.38×
16ArrowMovies & TV35.47×
17Kendall JennerFashion & Accessoires29.98×
18Gossip GirlMovies & TV29.21×
19The Big Bang TheoryMovies & TV22.70×
20Game of ThronesMovies & TV6.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Easy (store) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Easy (store) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.68×
Pet OwnershipJOY1.54×
SustainabilityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Easy (store) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.44×
TraditionCONSERVATISM0.49×
CreativityOPEN0.50×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Easy (store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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