Easy (store) Audience in Germany
Easy (store) has an estimated audience of 1,117,894 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bad Bunny, Frida Kahlo, Crunch Fitness, Satire, Diego Maradona.
Easy (store) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Bad Bunny. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bad Bunny, Frida Kahlo, Crunch Fitness, with strongest over-indexing on Bad Bunny (14.33× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Easy (store) fans
| Metric | Value |
|---|---|
| Estimated audience size | 1,117,894 |
Audience persona
The typical Easy (store) fan in Germany shows strong Urban Lifestyle tendencies and a notable affinity for Bad Bunny.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 250,218 | 1.02× |
| Bayern | 182,949 | 1.02× |
| Baden-Württemberg | 161,293 | 1.06× |
| Niedersachsen | 110,149 | 1.01× |
| Hessen | 96,522 | 1.13× |
| Berlin | 81,710 | 1.63× |
| Rheinland-Pfalz | 51,804 | 0.92× |
| Sachsen | 48,513 | 0.88× |
| Brandenburg | 37,780 | 1.09× |
| Schleswig-Holstein | 37,753 | 0.94× |
| Hamburg | 27,363 | 1.08× |
| Thüringen | 23,408 | 0.82× |
| Sachsen-Anhalt | 23,158 | 0.8× |
| Mecklenburg-Vorpommern | 18,099 | 0.85× |
| Saarland | 11,703 | 0.85× |
| Bremen | 8,359 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 14.33× | Music & Radio |
| Frida Kahlo | 12.09× | Arts & Culture |
| Crunch Fitness | 20× | Sports |
| Satire | 7.19× | Literature |
| Diego Maradona | 25.61× | Sports |
| River Plate | 45.05× | Sports |
| Hacksaw Ridge | 16.72× | Movies & TV |
| German television comedy | 7.03× | Movies & TV |
| Chris D'Elia | 98.65× | Movies & TV |
| Circus Krone | 13.23× | Travel & Leisure |
| Jane Goodall | 9.6× | Pets & Animals |
| RTL Television | 3.6× | Movies & TV |
| City of God (2002 film) | 20× | Movies & TV |
| Costume party | 11.57× | Arts & Culture |
| Thomas Sabo | 9.83× | Fashion & Accessoires |
| Headphones | 5.5× | Technology & Electronics |
| Catch Me If You Can | 14.33× | Movies & TV |
| Western Union | 3.95× | Business & Career |
| Mary Shelley | 20× | Literature |
| Country rap | 4.76× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.27 |
| Indulgence | JOY | 1.18 |
| Price Sensitivity | PREMIUM | 1.04 |
| Individualism | JOY | 0.99 |
| Spirituality | BALANCE | 0.94 |
| Luxury Orientation | PREMIUM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 27.4% |
| Argentina | 23.6% |
| Japan | 8.4% |
See Easy (store) audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Easy (store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.