Rascasse Audience Intelligence

Easy (store) Target Market in Germany

A data profile of the people who buy, follow and care about Easy (store) in Germany — modelled from more than twelve digital signal sources. Easy (store) has an estimated audience of 1,121,378 people in Germany.

#767among Brand in Germany#398in Home & Garden

Easy (store) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Bad Bunny.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bad Bunny, Chris D'Elia, Diego Maradona, with strongest over-indexing on Bad Bunny (18.55× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Easy (store) fan in Germany shows strong Urban Lifestyle tendencies and a notable affinity for Bad Bunny.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Easy (store) profile in Germany.

Audience size
1.1M
in Germany
Country rank
#5891
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Easy (store)

Fig. 02

Gender split

Demographic split for Easy (store) audience in Germany
MetricValue
Estimated audience size1,121,378
Fig. 04

Worldwide distribution

3.7%

of the worldwide Easy (store) audience comes from Germany.

Worldwide audience distribution share by country for Easy (store)
CountryShare
Argentina24.2%
India21.0%
Canada8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Easy (store) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Easy (store) customers by region in Germany
#RegionReachAffinity×
01Berlin~70K1.49×
02Brandenburg~40K1.09×
03Hessen~90K1.08×
04Hamburg~30K1.08×
05Niedersachsen~100K1.07×
06Baden-Württemberg~200K1.03×
07Nordrhein-Westfalen~200K1.00×
08Bayern~200K0.99×
09Bremen~9K0.97×
10Schleswig-Holstein~40K0.94×
11Rheinland-Pfalz~50K0.93×
12Sachsen~50K0.89×
13Mecklenburg-Vorpommern~20K0.89×
14Saarland~10K0.89×
15Thüringen~20K0.87×
16Sachsen-Anhalt~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Easy (store), Germany
0.85×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Easy (store) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Easy (store) audience
#·InterestCategoryAffinity×
01Chris D'EliaMovies & TV171.35×
02Lali EspósitoMovies & TV83.96×
03River PlateSports33.53×
04Diego MaradonaSports29.42×
05Don OmarMusic & Radio21.39×
06Crunch FitnessSports20.00×
07Hacksaw RidgeMovies & TV20.00×
08City of God (2002 film)Movies & TV20.00×
09Waylon JenningsMusic & Radio20.00×
10Bad BunnyMusic & Radio18.55×
11Salsa musicMusic & Radio14.54×
12RosaliaMusic & Radio13.46×
13Catch Me If You CanMovies & TV12.80×
14Circus KroneTravel & Leisure12.65×
15Jane GoodallPets & Animals8.03×
16Frida KahloArts & Culture6.15×
17KeratinBeauty & Wellness5.87×
18ReggaetonMusic & Radio5.47×
19MSV DuisburgSports4.51×
20Women's clothingFashion & Accessoires2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Easy (store) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Easy (store) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.28×
Quality AwarenessPREMIUM1.22×
IndividualismJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Easy (store) audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.56×
Pet OwnershipJOY0.59×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Easy (store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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