Crunch Fitness Audience in Germany
Crunch Fitness has an estimated audience of 632,410 people in Germany. 51.4% are female, 48.6% are male, average age 31.1. Top regions: Berlin, Sachsen, Brandenburg. Top brand affinities: Flex (magazine), Fitness First, Head (company), David Walliams, Monty Python.
The average Crunch Fitness fan in Germany is 31.1 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Sachsen, Brandenburg. Top brand affinities include Flex (magazine), Fitness First, Head (company), with strongest over-indexing on Flex (magazine) (114.23× the country average). Demographically, the Crunch Fitness audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Sports Activity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Gym club
Demographics of Crunch Fitness fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 31.1 |
| Estimated audience size | 632,410 |
Audience persona
The typical Crunch Fitness fan in Germany is balanced, around 31.1 years old, with strong Sports Activity tendencies and a notable affinity for Flex (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 244,832 | 8.66× |
| Sachsen | 106,635 | 3.44× |
| Brandenburg | 23,718 | 1.21× |
| Schleswig-Holstein | 15,605 | 0.69× |
| Nordrhein-Westfalen | 14,878 | 0.11× |
| Bayern | 11,283 | 0.11× |
| Hessen | 8,323 | 0.17× |
| Hamburg | 7,426 | 0.52× |
| Baden-Württemberg | 7,093 | 0.08× |
| Niedersachsen | 5,614 | 0.09× |
| Sachsen-Anhalt | 4,846 | 0.3× |
| Thüringen | 3,093 | 0.19× |
| Rheinland-Pfalz | 2,684 | 0.08× |
| Mecklenburg-Vorpommern | 2,119 | 0.18× |
| Bremen | 584 | 0.11× |
| Saarland | 520 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flex (magazine) | 114.23× | Sports |
| Fitness First | 25.74× | Sports |
| Head (company) | 32.76× | Sports |
| David Walliams | 107× | Movies & TV |
| Monty Python | 51.85× | Movies & TV |
| Imgur | 58.67× | Internet & Social Media |
| Holly Holm | 194.81× | Sports |
| Nate Diaz | 92.7× | Sports |
| Seinfeld | 58.54× | Movies & TV |
| Fail Blog | 96.97× | Internet & Social Media |
| The Chive | 80.28× | News |
| Amaretto | 97.65× | Food & Beverages |
| Daniel Cormier | 86.8× | Sports |
| Ronda Rousey | 38.53× | Sports |
| Hardcore Pawn | 68.08× | Movies & TV |
| Easy (store) | 20× | Home & Garden |
| Michelangelo | 20× | Arts & Culture |
| Don Julio | 63.75× | Food & Beverages |
| Clever Fit | 11.25× | Sports |
| Chris D'Elia | 157.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.75 |
| Career Orientation | POWER | 1.91 |
| LGBTQ+ Identity | OPEN | 1.75 |
| Quality Awareness | PREMIUM | 1.74 |
| Design Affinity | PREMIUM | 1.73 |
| Individualism | JOY | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.6% |
| Canada | 5.9% |
| Germany | 4.6% |
See Crunch Fitness audiences in other countries
More Gym club audiences in Germany
- GymPass (60,510)
- MACFit (33,198)
- Evolve MMA (16,788)
- BODYTECH (15,210)
- XSPORT (9,418)
Frequently asked questions
How many fans does Crunch Fitness have in Germany?
Crunch Fitness has an estimated audience of 632,410 people in Germany, concentrated in Berlin and Sachsen.
What is the gender split and age of Crunch Fitness fans?
51.4% of Crunch Fitness fans are female, 48.6% are male, with an average age of 31.1 years.
Which brands do Crunch Fitness fans like most?
Crunch Fitness fans show strongest brand affinity for Flex (magazine) (114.23×), Fitness First (25.74×), and Head (company) (32.76×) over the country average.
Where do Crunch Fitness fans live in Germany?
Crunch Fitness fans in Germany are most concentrated in Berlin (reach 244,832), Sachsen (reach 106,635), and Brandenburg (reach 23,718). These three regions account for the largest share of the active audience.
What other brands do Crunch Fitness fans also like?
Beyond Crunch Fitness itself, the audience over-indexes on Fitness First (25.74×), Head (company) (32.76×), David Walliams (107×), and Monty Python (51.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Crunch Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.