Rascasse Audience Intelligence

Crunch Fitness Target Market in Germany

A data profile of the people who buy, follow and care about Crunch Fitness in Germany — modelled from more than twelve digital signal sources. Crunch Fitness has an estimated audience of 628,040 people in Germany.

#1among Gym club in Germany#1275among Brand in Germany#761in Sports

The average Crunch Fitness fan in Germany is 31.1 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Sachsen, Nordrhein-Westfalen.

Top brand affinities include Flex (magazine), Fitness First, Head (company), with strongest over-indexing on Flex (magazine) (114.23× the country average).

Demographically, the Crunch Fitness audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Family Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Crunch Fitness fan in Germany is balanced, around 31.1 years old, with strong Family Orientation tendencies and a notable affinity for Flex (magazine).

Category: Sports · Type: Brand · Subtype: Gym club

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crunch Fitness profile in Germany.

Audience size
628K
in Germany
Gender
51.4%♀
48.6% male
Age
31.1
average years
Country rank
#9732
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Crunch Fitness

51.4% are female, 48.6% are male, average age 31.1.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Crunch Fitness audience in Germany
MetricValue
Female51.4%
Male48.6%
Average age31.1
Estimated audience size628,040
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Crunch Fitness audience in Germany
Age bracketShare%
16-1942%
20-2922%
30-3917%
40-4914%
50+6%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Crunch Fitness audience comes from Germany.

Worldwide audience distribution share by country for Crunch Fitness
CountryShare
United States83.8%
Canada5.6%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crunch Fitness audience in Germany is strongest.

Fig. 05

Top regions by affinity

Crunch Fitness customers by region in Germany
#RegionReachAffinity×
01Berlin~200K8.06×
02Sachsen~100K4.02×
03Brandenburg~20K1.14×
04Schleswig-Holstein~20K0.94×
05Saarland~6K0.76×
06Bremen~4K0.76×
07Hamburg~8K0.59×
08Mecklenburg-Vorpommern~6K0.51×
09Sachsen-Anhalt~8K0.47×
10Thüringen~8K0.47×
11Rheinland-Pfalz~10K0.42×
12Niedersachsen~20K0.27×
13Hessen~10K0.26×
14Baden-Württemberg~20K0.24×
15Bayern~20K0.20×
16Nordrhein-Westfalen~20K0.18×
Fig. 06

Affinity by region

Affinity by region — Crunch Fitness, Germany
0.18×1.00×8.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crunch Fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crunch Fitness audience
#·InterestCategoryAffinity×
01Holly HolmSports194.81×
02Flex (magazine)Sports114.23×
03David WalliamsMovies & TV107.00×
04AmarettoFood & Beverages97.65×
05Fail BlogInternet & Social Media96.97×
06Nate DiazSports92.70×
07Cain VelasquezSports90.96×
08Daniel CormierSports86.80×
09The ChiveNews80.28×
10Hardcore PawnMovies & TV68.08×
11Don JulioFood & Beverages63.75×
12ImgurInternet & Social Media58.67×
13SeinfeldMovies & TV58.54×
14Monty PythonMovies & TV51.85×
15Ronda RouseySports38.53×
16Head (company)Sports32.76×
17Fitness FirstSports25.74×
18Easy (store)Home & Garden20.00×
19MichelangeloArts & Culture20.00×
20Clever FitSports11.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crunch Fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crunch Fitness audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.92×
MindfulnessBALANCE3.43×
SpiritualityBALANCE2.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crunch Fitness audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.02×
Risk AppetiteTHRILL1.22×
TravellingTHRILL1.22×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Crunch Fitness's target market in Germany?

Crunch Fitness's target market in Germany covers an estimated 628,040 people, concentrated in Berlin and Sachsen.

02

What is the gender split and age of Crunch Fitness customers?

51.4% of the Crunch Fitness audience are female, 48.6% are male, with an average age of 31.1 years.

03

Which brands do Crunch Fitness fans like most?

Crunch Fitness fans show strongest brand affinity for Flex (magazine) (114.23×), Fitness First (25.74×), and Head (company) (32.76×) over the country average.

04

Where do Crunch Fitness fans live in Germany?

Crunch Fitness fans in Germany are most concentrated in Berlin (reach ~200K), Sachsen (reach ~100K), and Nordrhein-Westfalen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Crunch Fitness fans also like?

Beyond Crunch Fitness itself, the audience over-indexes on Fitness First (25.74×), Head (company) (32.76×), David Walliams (107×), and Nate Diaz (92.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gym club audiences in Germany

See Crunch Fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Crunch Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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